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Modern Marketing – 6 Steps To Optimize Your Presence Online


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6 simple steps how to make your marketing work for you instead of wasting your time

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Modern Marketing – 6 Steps To Optimize Your Presence Online

  1. 1. Modern Marketing – 6 Steps To Optimize Your Presence Online
  2. 2. Resources…. Freebies & Guides 12 Top Social Media Tips Information packed webinars
  3. 3. Does Your Business Need A Modern Marketing Makeover?  A client asked for help recently as she was concerned about her lack of success online  She felt totally overwhelmed with all the sharing, tweeting and blogging and despite putting more and more effort into promoting her business, she wasn’t getting the results she wanted
  4. 4. Working Smart, Not Hard  Like many successful entrepreneurs she had all the pieces of the modern marketing puzzle but as her business had grown she’d got busy with her core business and had taken her eye off the ball  With a number of important events and a product launch coming up she needed help, fast!
  5. 5. Otherwise it’s like firing arrows in the dark, hoping to hit the target And very difficult to achieve the results you deserve If you’re ready to give your business a modern makeover, here is a simple version of the process I used to get my client back on track again
  6. 6. What online “real estate” do you have?  This might sound terribly American but think of your online presence as the sum total of all the parts  If you don’t have consistency with your brand across all aspects of your online presence it can confuse your audience and make you appear unprofessional Confusion = no action!
  7. 7. Don’t forget that it’s common for people to google you after they’ve met you, and particularly if they’re considering working with you So make sure you control what they find! Top Tip: Google your own name and business name and see what comes up. Are you happy with what you see? If not, it’s time to plan some positive changes
  8. 8. Modern Marketing Action Plan Step #1: Make a list of all your online “real estate” including:        Your website(s) Blog Social media platforms & groups Email list Email auto responder series Your sales pages Your products, events & training
  9. 9. Making The Right Impression Step #2: Take an objective look at your image, your copy and your message across all the media in Step 1  How do you come across? (overall impression)  Does your branding and message reflect your mission and purpose?  Are you speaking to your core market? (what are you saying?)  Are you clearly articulating the value you offer and how you help people?  Is your message consistent?  What action(s) are you asking people to take?  Do you have one clear objective with your online marketing? (build your list, fill seats for an event, sell products, build trustt, engage on social media)
  10. 10. You only have 3 seconds to catch someone’s attention and communicate your value Make sure you’re making the right impression to capture those visitors in those few short moments
  11. 11. Are you presenting a consistent brand to the world?  Branding means the look, feel and image you present to the world  The best way I’ve heard this described is it’s how you want someone to feel when they see your business  Strong market brands conjure up feelings of fun (Virgin), taste and refreshment (Coke) and cutting edge and funky (Apple)
  12. 12. One of the biggest mistakes small businesses make is to have inconsistent branding If your blog doesn’t seamlessly blend with your face book page and your Twitter profile, it’s time to take things up a notch and get a professional look and feel for your business
  13. 13. Step #3 Update your social media “wardrobe”  If you don’t have a big budget go to and get a logo and graphics designed for your website and social media profiles  Check out the Instagram on the FB page for the measurements  You’ll pay $5 per graphic designed so you can rebrand your entire online image for less than $50  It doesn’t have to be an award-winning design but it does have to be professional and relevant  Remember, you can change your graphics whenever you want, and when you’re making the big bucks you can spend a fortune hiring a fancy designer to overhaul your branding
  14. 14. Before ordering your branding and social media graphics, be clear on what your images should say about your business (fun, authority, dynamic) and which colour themes you’re going with Top Tip: Keep a swipe file of logos and images you like and send a sample or two to the designer to show them the type of style, look and feel you’re aiming for
  15. 15. What do you want your visitors to do?  On looking at my client’s website, she had no less than 5 calls to action on her home page  It wasn’t clear whether I should join her mailing list, sign up for a workshop, buy a book, engage with her on Facebook or request coaching!  Too many options means indecision, and indecision equals zero response, as visitors will bounce around your site and leave without taking any action
  16. 16. ACTION: Make it clear what you want your visitors to do and make it easy for them to take the necessary action Plan for Success: What are your priorities? Think about your marketing priorities for the next 6-8 months Rather than constantly promoting everything (which is exhausting), focus on one key promotion per week, or month
  17. 17. How To Get Organised: Create A Content Calendar Step #4: Thinking 4-8 weeks ahead…. 1. 2. 3. 4. 5. 6. Write a list of the key projects to promote and the messages you want to share Book or product launches Events Speaking engagements Workshops and webinars Joint venture promotions Special promotions, such as “Top Tips” series to launch a new email course 7. Free gifts or giveaways 8. Articles, blog posts or guest posts you’ve written 9. Awards you’ve won 10. Mentions in the press And don’t forget special occasions such as Valentine’s Day, International Women’s Day, Public Holidays and other dates relevant to your market
  18. 18. Step #5: Make a list of all the ways you communicate with your audience:  Blog posts  Emails  Facebook posts and groups  Twitter tweets  LinkedIn updates and groups  G+ communities and updates  Third party blogs and forums  YouTube videos
  19. 19. Step #6: Schedule your messages accordingly  This isn’t designed to kill spontaneity but you’ll know in advance what your main priorities are and you can schedule your communications in advance  This really puts you in the driving seat and ensures you get the results and success you deserve  Then you can spend the time you’re online responding to comments, engaging with your clients and keeping those all-important conversations going
  20. 20. Resources…. Freebies & Guides 12 Top Social Media Tips Information packed webinars