http://mmspark.com/google-plus-hover-cards/ Google plus hover cards - your online business card and branding tool

1. Ninja Marketing With Google Plus
Hover Cards
mmspark.com

2. Hover your mouse over any Google+
user’s name

3. You’ll see a popover box with their:
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cover photo
profile image
their name
a link to add them to circles (or showing what circles you have them in already)
their tag line and employment or location

4. This is known as a “hover card”

5. Here are some examples:

6. Your hover card is your online business card

7. The information displayed is pulled from your
Google+ profile

8. Now your audience can instantly see:
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who you are
common contacts
which circles you’re in
and how you can help them
Genius!

9. Using your Google+ Profile To Complete
Your Hover Card

10. The image below shows which Google+ profile
fields to fill in to complete your hover card

11. Notice in the hover cards below that employment
shows but you don’t have to put your business or job

12. Use this to promote yourself in as few characters as
possible, or better still include the URL for your
website (as Lisa’s done)

13. Updates are made in real time so if there
are any changes you can instantly update
and rebrand!

14. Stephan Hovnanian calls the hover card
“The ultimate networking and personal branding tool”

15. Top Tip:
If you’re a local business make sure you include
your location so customers can instantly see
where you’re based

16. Hover cards are interactive!

17. Hovering over your name will take the user
to your profile page or users can “follow”
you, right there on the spot

18. Where do hover cards appear?

19. Hover cards can be found in over twenty
places across various Google properties
(including Gmail and YouTube) as detailed in
Stephan Hovnanian’s excellent article
http://www.websighthangouts.com/google-plus-hovercard/

20. Just imagine, 24 new opportunities to get
in front of potential clients!

21. The Google+ Hover card will trigger on:
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All posts and status updates
All comments
Hangouts
The +1 activity on any comment
A +mention in a post (or comment)
Your posts when someone is browsing the related hash
tags on a post
and many, many more!

22. One of my favorite uses of the
Hover card

23. With a quick cut and paste of code the
Google+ badge displays on your website
Check the link below for Google+ badges for your website:
https://developers.google.com/+/web/badge/

24. This is essentially a static version of the
hover card
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but it’s interactive!

25. Your visitors can add you to their circles or
“follow” you while they’re on your site and
without having to visit Google+

26. Google plus profile badge in your sidebar

27. What to do next?

28. Make sure you’ve got an optimized Google+
profile so that your hover card reflects your
brand or business
http://mmspark.com/optimise-your-google-plus-profile/

29. It’s Ninja marketing at its best

30. MMSpark shows entrepreneurs how to create
successful businesses using online marketing and
social media
Discover more…http://mmspark.com