Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

My Vote My Right Campaign

3,477 views

Published on

  • Was a little hesitant about using ⇒⇒⇒WRITE-MY-PAPER.net ⇐⇐⇐ at first, but am very happy that I did. The writer was able to write my paper by the deadline and it was very well written. So guys don’t hesitate to use it.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hello! I do no use writing service very often, only when I really have problems. But this one, I like best of all. The team of writers operates very quickly. It's called ⇒ www.WritePaper.info ⇐ Hope this helps!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Earn Up To $600/Month or $50/Survey ✤✤✤ https://t.cn/A6ybK1ra
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hi there! I just wanted to share a list of sites that helped me a lot during my studies: .................................................................................................................................... www.EssayWrite.best - Write an essay .................................................................................................................................... www.LitReview.xyz - Summary of books .................................................................................................................................... www.Coursework.best - Online coursework .................................................................................................................................... www.Dissertations.me - proquest dissertations .................................................................................................................................... www.ReMovie.club - Movies reviews .................................................................................................................................... www.WebSlides.vip - Best powerpoint presentations .................................................................................................................................... www.WritePaper.info - Write a research paper .................................................................................................................................... www.EddyHelp.com - Homework help online .................................................................................................................................... www.MyResumeHelp.net - Professional resume writing service .................................................................................................................................. www.HelpWriting.net - Help with writing any papers ......................................................................................................................................... Save so as not to lose
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • A very good resource can do the writings for HelpWriting.net But use it only if u rly cant write anything down.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

My Vote My Right Campaign

  1. 1. My Vote My RightAwareness For Youth Presented byCampaign Voters Nagarajan M, IAS 7/3/2012 1
  2. 2. Speak their Language: Connect• Spread a message• Go where our audience are• Speak in their language and• Provide a platform to them.7/3/2012 2
  3. 3. Objectives of the Campaign• Awareness creation and education• Community Building – Develop thought leaders and champions who will evangelize Voting• Create a buzz about participating in Elections.• Change perception of Voting as a duty to Voting as cool.7/3/2012 3
  4. 4. 7/3/2012 4
  5. 5. Why Youth Voters?• Youth Voters are those voters in the age group of 18 to 25 years. Most of the Voters in this age group are first time voters.• There is no formal or informal mechanism to prepare the Voters to perform their Democratic duties.7/3/2012 5
  6. 6. Why this campaign• Instill a sense of belongingness• Make aware of rights and duties• Realize the importance of Ethical Voting• Enable conversation among Youth on their Democratic rights and duties.7/3/2012 6
  7. 7. Components Online Offline7/3/2012 7
  8. 8. Online strategy • Creation of the Team • Development of Portal – MyVoteMyRight.com • Yes – its available • Design of creatives, developing portal content viz. forms, FAQs, Audio, Videos, infographics • Creating Social Media accounts • Creating process for engagement online – viz comments, replies.7/3/2012 8
  9. 9. Engagement• Reply to User Comments – on website, facebook page, twitter• User submitted articles, videos, photos – evaluated and uploaded.• Articles by eminent persons on Electoral issues – viz Journalists, thought Leaders and Youth themselves.• Experience sharing among the youth via discussion forum.7/3/2012 9
  10. 10. Some examples…..7/3/2012 10
  11. 11. 7/3/2012 11
  12. 12. 7/3/2012 12
  13. 13. 7/3/2012 13
  14. 14. Why Online• Primarily its an online initiative to harness the power of Social Media Networks like Facebook, Twitter and LinkedIn.• Majority of College Students and youth in the category access these Social Networks with Facebook being the leading network.• Facebook : 900 million registered users• more than the population of USA (313mn as on 06-03- 2012) and slightly less than the population of India (1,210mn – Census, 2011) .• The maximum no. of users of Facebook are from US. India ranks 2nd with close to 46 million users. Brazil and Indonesia are at the 3rd and 4th spot.7/3/2012 14
  15. 15. Tata Consultancy Survey - findings• 85% teenagers have a Facebook account,• 43% are on Orkut,• 30% are on Twitter, and• 27% have an account on other social networking websites.• The key insight is……….that7/3/2012 15
  16. 16. 120%• In Delhi, 96% of 96% 97% those surveyed had 100% a Facebook account, 80% dramatically up from 24% in 2009; 60% 40%• In Mumbai, 97% had 2009 40% 2011 a Facebook account, 20% 24% as compared to 40% in 2009. 0%7/3/2012 16
  17. 17. Content Generation• Content will be generated in the form of Posters, Wallpapers, Audio jingles, Video clips which have high virality.• PDF forms - download• Online query service (integrated with ceogujarat.gov.in website)• FAQs• Online Voting – awareness videos• Course modules on Ethical Voting aspects7/3/2012 17
  18. 18. Offline Activities• Once the attention is mobilized in online networks it will be supplemented with offline activities like Workshops and competitions and fests in Colleges.• Poster Design Contest• Slogan Contest• Quiz – online and offline• Essay Contest7/3/2012 18
  19. 19. Voting Cycle – Gap Analysis7/3/2012 19
  20. 20. Attains 18 years • Does not know anything about voting except whats shown on TV College enrolls name in EIPC • Needs to know - why should I vote, where is my name in Voter list, where is my Polling Station. EPIC is received • Are my friends having their EPICs Poll announced, Watches TV, Reads Newspaper and discusses with Friends • Ethical Voting !?! • Discuss with friends and elders ? On Voting Day simply votes to some random Symbol. • Go and vote based some impressions generated accidentally • No application of thought.....similar to "Share Market Investment" • Mass Gambling......7/3/2012 20
  21. 21. Hence this Campaign…….7/3/2012 21
  22. 22. Future Plans• This portal will be handed over to ECI for continual update and maintenance.• Evolve as an Online resource and reference portal for all matters relating to Elections – in Common Man’s language.• Crowdsource expenditure monitoring – mobile apps which will help people report irregularities by posting pictures, videos or email.7/3/2012 22
  23. 23. Email : mnagarajanias@gmail.com7/3/2012 23

×