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Personal Branding
Stand Out From The Crowd
31
2
Why
Personal Branding
How
31
2
Why
Personal Branding
How
Personal Branding | Stand Out From The Crowd
Job
Competition
Expert, but
no job
No difference
Interviews. Nothing New
To Be Known!!
Personal Branding | Stand Out From The Crowd
Stop!!
That’s Enough
Personal Branding
To Stand Out
31
2
Why
Personal Branding
How
Personal Branding!!
What Does
It Mean?!
2
Is a Promise of
Value
Personal Branding | Stand Out From The Crowd
Brands Has a Value
The First Thing Comes To Your
Mind!!
Here In Egypt It’s Like This
VS
Personal + Branding= Your Promise of Value
Show Your Value To Be Known
Promise of Value Examples
Steve Jobs: Inspiration Barack Obama: Hope
Personal Branding | Stand Out From The Crowd
You
Opportunities
With Personal Branding
31
2
Why
Personal Branding
How
‘‘Be Yourself Because Everyone
Else is Already Taken
Stop!!
3 Exercises to Build Your Personal Brand
Why I Need It?
First Exercise
Who You Are!!
Second Exercise
Third Exercise:
Personal Branding Canvas
Personal Branding Canvas!!
Why?!
Personal Branding Canvas
Process!!
1 2
3
4 5
6
7
89
Personal Branding Canvas
9 Blocks
Personal Branding Canvas
3 sections
Personal Branding Canvas
Blocks Description
Personality,
professional history
education,
interests, passions,
Values and vision.
Services That You Offer
It seeks to solve
customer problems
and satisfy customer
needs with value
propositions.
it's how you want others to
feel about you.
Your Target Audience -
Your Customers
Resume, Portfolio, track
record,
Certifications, training,
learning results
Roles in associations and
activities.
Through which Channels
do you will reach your
Audience.
In which do you want to
invest or must you invest to
successfully Brand
yourself?
Visibility, awareness, recognition &
memorability
Teacher
Personal Branding | Stand Out From The Crowd
Things to Keep in mind!!
Discuss The Canvas With Your Customers
Update Your Canvas
Don’t Panic If You Messed Up!!
Always Remember
The One Rule!!
‘‘Be Yourself
Because
Everyone Else
is Already
Taken
For More Tips About Personal Branding and Career Advice
Follow Us
Personal Branding Coach
Moataz Yasser
Thanks All
Helping Young Professionals To Stand Out From The Competition

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Personal Branding | Stand Out From The Crowd