The document discusses gamification and its applications to digital media and products. It defines gamification as using game elements and design techniques in non-game contexts to motivate behaviors. Some common game elements mentioned are points, badges, achievements and leaderboards. The document provides several examples of gamified digital products and services. It notes that gamification is about designing for fun and learning from games, rather than simply adding games. Gamification can be used for marketing, customer engagement, productivity and behavior change. The document emphasizes consulting a gamification designer when applying these principles.
19. Gamification is
Learning from games and their abilities to
connect with people.
Using game elements while knowing that a
game is a lot more.
Thinking like a game designer.
Having objectives other than winning in the
game
Appreciating FUN!
Much HARDER than it appears!
20. Gamification is NOT
Making a 3D virtual world
Making everything a game
Game theory
Just PBLs
Simulations or serious games
40. Final Words
Consult a Gamification Designer!
◦ But know about gamification and game design
thinking.
Fun can (and Should) be designed!
Know the players, Get the players playing
and Keep them playing!
41. Thank You
for Listening!
Alireza Ranjbar Shourabi
@ARSHourabi
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http://www.slideshare.net/AlirezaRanjbarSHoura