This document provides tips for using LinkedIn to network and achieve business goals without leaving your desk. It recommends connecting with new and existing clients, getting referrals, and building an audience. The key is finding the right targets through LinkedIn search and groups. The document outlines how to create connections, post status updates, expand your network through groups, communicate effectively, get recommendations, and set up alerts. The overall goal is to use LinkedIn tools to efficiently build relationships and find new opportunities.
3. Why network on linkedin ?
LI largest network
– Over 225M members
– All FTSE 100 companies are
members
– Over 2M companies have LI
pages
3
4. 4
So What Am I Looking to Achieve?
Connect with new
clients
Grow relationship with
existing clients
Getting referrals
Get an audience of fans
5. What’s the Key to Finding the Right Targets?
Identify organisation type
Find the organisation
Find the individual
Connect/communicate
Obtain work (hopefully!)
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6. 6
How to Achieve Your
Goals on Linked In
Be responsive
Be proactive
Use LI groups
Create products
Offer to connect
Set up alerts
8. Creating Connections
Business stationery
Email signatures
Use current and past
colleagues feature
Alumni tool
Customise invites
8
Use Contact Upload Tool
10. Posting to LI: “status updates”
Use status updates to:
Announce article
Advertising an event
Encourage sharing
Targets
Internet + twitter
Internet
Your connections
Group members
10
11. 11
Expanding your “circle of connectivity”
Groups
A critical tool
Cannot connect outside
first two degrees
Groups allow direct
messages to group members
13. Searching: Targetting
Select first group in results
and More link:
Look at Group Profile for
group members
Group Statistics to check:
• Key players, eg,
owners, manager
• if many located near
you
If all looking good, join!
13
14. Group Participation
Raises your credibility
Creates trust if you post
Allows you to advertise: use
sign off
Saves time by allowing you to:
do due diligence
build relationships before
the real thing
14 Image CC BY-NC-ND 2.0 maistora
15. which groups?
Virtual group of real world version
Industry networking
Former employers
Alumni from your school/university
Image 15 CC BY-NC-ND 2.0 theloushe
16. 16
Communicating on LinkedIn
Like having a conversation
Use groups to
ask questions
start a discussion
Answer questions of others
Use gratitude profusely
Do not spam
17. 1717
Starting A Group
Allows you to invite your best clients
Ban your worst
Gets you looking good
Maintenance is key
Building Communities
18. Recommendations
Get best clients to
recommend you
Don’t use LI to do it!
How and when to get
them
Write recommendations
for:
yourself (if required)
Others
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19. 19
Finding People: Search Tool
Remember who you want to
find:
New clients
New referral partners
Competitors?
Use LI Advance Search Tool
22. Advanced Searches
Click on Advanced to right of Search box
Choose type of relationship (1st, 2nd, 3rd etc)
Choose location (eg. UK)
Choose industry (eg. fund raising)
Choose any other criteria of interest
Don’t forget to press the search button!
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26. 26
what do I say?
• Avoid connecting with people you do not know
• Build trust in groups first
• Contact group members about issues of concern
• Make an “irresistible offer”!
27. THE END
Brian Miller
Partner
IP, IT & Commercial
Stone King LLP
www.slideshare.net/BrianMillerSolicitor
brianmiller@stoneking.co.uk
brianmillersolicitor
@theitsolicitor
0207 324 1523
29. ATTRIBUTIONS/CREDITS
I would like to thank and credit the following persons for the photographs
provided in some of the slides:
1 Classroom Lone Student by Keith Ellwood. Some rights
reserved.
3
Some rights reserved by ideagirlmedia
4 U.S. Army Corps of Engineers photo by Vince Little. Some rights
reserved by USACE Europe District.
5 Some rights reserved by viZZZual.com
6 Some rights reserved by Celestine Chua
8 Some rights reserved by Dave Gray
9 Some rights reserved by Sludge G
11 Some rights reserved by Yandle
14 Some rights reserved by Colby Stopa
15 Some rights reserved by S@veOurSm:)e
30. ATTRIBUTIONS/CREDITS
16 Some rights reserved by Virginia Sea Grant
17 Some rights reserved by levork
19 People. Lots of them... Some rights reserved by Diego Torres
Silvestre
26 Peekaboo. Some rights reserved by Lili Vieira de Carvalho