ELECTION CAMPAIGN MANAGEMENT SOFT

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ELECTION CAMPAIGN MANAGEMENT SOFTWARE

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Contents
How a typical election campaign is held....................................................4
Quality of votes...........................................................................................5
Five major issues parties and candidates face in every campaign............6
Evolution of targeted approach in Ukraine.................................................8
Using TARGET in election campaigns.......................................................10
Advantages of TARGET software...............................................................12
Functionality of TARGET............................................................................13
TARGET user interface..............................................................................14
I. AREA section .........................................................................................15
II. PROJECTS section.................................................................................21
III. ORGANIZATION STRUCTURE section..................................................23
IV. CANDIDATES/PARTIES section............................................................27
V. VOTERS section.....................................................................................29
VI. REPORTS section.................................................................................32
Advantages of TARGET..............................................................................38

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How a typical election campaign is held:
All election campaigns in Ukraine have one common
feature — the approach to a voter.
The pattern is simple:
Fundamental error
1.Selectkeymessageofacampaign
2.Coverthecampaignaudiencewiththemessage
usingelectiontechnologiesandmedia
3. Broadcastthemessageduringcampaign
4.Getvotes
Noonetriestoreachoutaparticularvoter.
Suchapproachbringsin"unreliable"votes.

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Quality of votes
Why this is happening:
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Campaigning without target audience
Lack of understanding that it is better to work
individually with every voter
Lack of clarity on how to work with the voter after elections
Regular campaigning Targeted campaigning
Emotional
Vulnerable
Unrealistic expectations of a
candidate or a party
Disappointment in the future
Conscious
Long-term
Informed assessment
Considered opinion

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5
MAJOR ISSUES PARTIES AND
CANDIDATES FACE IN EVERY
CAMPAIGN:
“Carpet bombing”
Every campaign has to be
started “from scratch”
Lack of knowledge about
voters
Inefficient use of resources
Inability to track campaign
efficiency in real time
Many candidates and campaign managers wait for
the Election Day to understand whether their
actions have been successful. The most
experienced of them conduct one or two
sociological studies at best.
There is no possibility to:
• track the campaign efficiency in real time
• determine efficiency of staff performance
• understand promptly the need for
personnel decisions.
Cause
No understanding of the campaign
projects efficiency according to key
indicators. Efficiency is measured by
the number of supporters willing
to cast their vote.
Result
Inefficient use of resources: when
a final push is needed, it turns out the
funds have been depleted.
The candidates choose two or three major messages
and ‘bomb’ with them through all available channels
(field, media). The recipe for success here is to determine
the most efficient messages and calculate the intensity of
campaigning to get these messages across to the audience
to attain the highest rate of support just on the election day.
Politicians do not think long-term. They do not “cement
their supporters” after the election and cease communication
with until the next campaign. Candidates and parties have
no idea what to do with the dialogue that had been built
during a political rally. This makes political players start
every new campaign “from scratch” and win support
of voters all over again, spending vast resources.
Most candidates do not know their voters “by sight.”
They only have a general voter’s profile based on sociological
and focus group research. The voters are not categorized.
There is no understanding on who exactly supports a candidate or a party.
“Activities for the sake of activities”: everyone
works hard but the result is still not “catchy.”
The campaign is not improved or adjusted
at all or not until it is too late.
HEAD OFFICE
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Traditional approaches to campaigning are no longer efficient in the current context. It is not enough just to voice your message
louder than others. A more profound and consistent communication with voters is needed, when it is clear which groups should
be targeted, who obtained information or benefits, how they did that, and what were the results. As a result, the voters become
known “by sight.” This is called a targeted approach.
SOLUTION
Lack of
knowledge
about
voters
Inefficient use
of resources
Inability to track
campaign
efficiency in
real time
“Carpet bombing”
Every campaign
has to be started
“from scratch”
HEAD OFFICE

8. maintaining a detailed database of supporters
creating an operational field structure with possibility to assign
all levels to a specific territory
integrated tool to bind a supporter to specific polling station
(by choosing city/village, street, house)
possibility to automatically assign a voter to a certain polling stations
after entering place of residence
filtering and structuring database under various parameters
filtering supporters, opponents, undecided
tracking campaign’s financial and human resources and
use them more efficiently
controlling supporters growth rate
controlling electioneers and headquarters staff management efficiency
determining priorities in contacts with voters
scheduling frequency and number of contacts
simultaneous use by an unlimited number of operators
monitoring efficiency of all campaign headquarters employees
identificationofkeyperformanceindicatorsandmonitoringtheirimplementation
possibility to export data from Excel/Access
possibility to organize “general mobilization” on Election Day
First generation Second generation
NOTEBOOKS
where electioneers record
voters’ leanings during
door-to-door surveys
VOTERS REFERENCE BOOKS
with consolidated voters
data from different sources
Evolution of targeted
approach in Ukraine

9. Thirdgeneration
SPREADSHEETS
of relations with individual voters
(MS Excel/Access)
Fourth generation
MODERN SOFTWARE
Voters database containing relations history
with analysis possibility (TARGET software)

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Making all activities of future
campaign follow the targeted
approach.
Using TARGET in election campaigns
Design and
Election
campaign
cycle
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4
Planning
Cementing supporters.
Activities between
elections
Strategic planning with the purpose
to obtain feedback from potential
supporters.
Planning growth in number
of supporters.
to provide the required election result:
the number of supporters equals the
number of votes won.
substantial saving during future
campaigns
First
campaign
Subsequent
campaigns

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А
TARGET
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Мобилизация в проекте «День выборов»
Mobilization.
Providing
electioneers with
database of supporters
Election
campaigning,
motivation
of voters
Identification of potential supporters
through the implementation of social and political
projects. Cementing "loyal" supporters from past
campaigns.
Division of voters by social groups.
Development of a specific message and campaign
projects for each specific group.
Registration and categorization of
supporters, opponents, undecided.
Drafting communication map
to record and organize data on each contact with a voter.
Analysis of project efficiency
according to supporters growth plan.
Adjustment of field projects to different target groups.
Adjustment of budgets
depending on the projects efficiency.
Control and adjustment of staff activities
depending on efficiency of each separate employee.
Verification of database mobilization capability
and check of voters’ loyalty through anonymous surveys.
Providing electioneers with information from the database
containing contacts of "loyal" voters living in the territory
assigned to electioneer in advance (three days before
Election Day).
Ring round of supporters by electioneers to determine who
needs to be brought to a polling station. Mobile teams work
in conjunction with electioneers on the Election Day.
As an observer on the ground, electioneer verifies the lists
of voters and supporters who came to cast votes. The
agitator calls a mobile team at a certain point to bring
voters who have not yet come to a polling station. A mobile
team delivers voters according to the same list from the
TARGET application.

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New approach
- defining supporters, opponents, undecided
- maintaining a detailed account of the supporters database
- tracking and using more effectively both financial and human resources
of the campaign
- determination of priorities of contact with voters
- scheduling frequency and the number of contacts
- monitoring the growth dynamics of the number of supporters
- monitoring the work of electioneerers and election staff personnel
- drafting general "mobilization" on Election Day
Security
Convenience
Advantages of TARGET software
- all information is stored in a "cloud" storage outside Ukraine
- different levels of access for different users; the leak of the
whole database is impossible
- total confidentiality
- possibility of simultaneous use by unlimited number of operators
- possibility to monitor the efficiency of the work of all election staff employees
- availability of a tool to define key performance indicators and monitor their
implementation
- automatic assignment of voters to specific constituencies upon entering
of their address
- possibility to build customized databases
- possibility to filter data by different parameters
- possibility to import data from Excel or Access
- the program does not require installation and complicated settings
- after receiving the login and password, you can work from any device
with the access to the Internet

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The functionalities of TARGET
Candidate/Party Section
Projects Section
Area Section
Organization Structure Section
Supporters Section
Reports Section
TARGET is split into 6 logical interconnected blocks.
TARGET software is organized to allow you seeing the situation at different angles.
Where election campaign is held
What promotion materials are
used to communicate with voters
Who we promote
How many people are available to
implement election campaign
Comprehensive supporter database
with all contacts obtained during
election campaign
Reports by all campaign
parameters

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TARGET software user interface

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І. AREA Section
1. Individual split/alteration of borders of constituencies.
Functionnalala ititieiess ofof TTARARGEGETT

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Display of the borders on a map
Ultra-convenient synchronization with the CEC website database
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2. Individual split/alteration of borders of constituencies.
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Functionalities of TARGET
Flexible configuration of a constituency
Display of the borders on a map

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3. Interactive Google map with the option of filtering the information
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Scaling ranges between all - Ukrainian to precinct level.
by election type
by representative body
by constituencies
by precincts

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4. Display of the borders of separate constituency election commissions,
territorial election commissions, and precinct election commissions on a map
Possibility to filter and display on a map the location and borders of each peculiar election
commission or all election commissions simultaneously.
For convenience, the information can also be viewed as a table. FuFuncnctitiononalalititieiess ofof TTARARGEEEEEGE “T“T“TTTT

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1. Creation and management of any project that involves direct contact with voters
ІІ. PROJECTS Section
Additional text box with an option of entering complete description of a project
Information on number and types of contacts within a project
Funcncncnctionalities ofofofofof TARGET

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2. Convenientdisplayofprojectmap
* useful when planning the total number of contacts with each voter
display of the name, starting and end date of a project
display of number of each type of contact for each project
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1. Creation of an organizational set-up
ІІІ. ORGANIZATION STRUCTURE Section
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- creation of a structure at any level (country, region, constituency, district, settlement)
- unlimited number of possible customized subordination levels
- assigning an organization structure to an unlimited number of candidates and projects
- assigning an organization structure to any territory, up to a precinct
- possibility to have personal login and password for each employee
- convenient administration of the structure (especially useful when simultaneously managing multiple campaigns at different levels)
- flexible settings for individual needs

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2. Creation of an employee profile
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- assigning an employee to area, projects, candidates
- individual authorization settings* for different tools (view/edit/delete)
- flexibility of settings for individual needs
* For security reasons, the client personally
gives the right to remove information to
certain employees. The basic settings do not
provide for the delete right.

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3. Interactive organigram
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• displaying all subordinates within the organizational set-up
• number of staff members, subordinate agencies, staffing level of lower agencies
• number of candidates and projects

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4. Interactive multiple search
Funccccttttionalities ofofofofof TTTTARGET
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• for separate subordinate structures
• for employees

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ІV. CANDIDATES/PARTIES Section
1. Possibility to simultaneously manage campaigns of an unlimited number of candidates and/or parties
For instance: you can simultaneously manage election campaigns of candidates to local councils,
candidates to the Verkhovna Rada, mayor candidates, etc.
1. certain projects
2. area of balloting (constituency)
3. area of balloting (constituency)
allocation of a certain candidate/party to
planning the number of required CONTACTS with supporters for each candidate/party
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2. Convenientdisplayofcandidates/partiesprofiles
A profile is created for each subject listing key information: balloting area, executive body, subject of balloting, number
of projects allocated and number of contacts under this project
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1. Automatic drafting of a voter’s profile
V. VOTERS Section
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• filters by each separate candidate/party • filters by areas

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2. Individual drafting of a supporter profile*
Funcncncnctionalities ofofofofof TARGET
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• Creation of individual boxes as needed (anything from name to bank account)
• Up to 30 boxes to fill in
*When an address is added, a supporter is automatically allocated to his/her polling station.

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3. Individual “map of contacts” with each voter
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• Which member of staff, when, within which project and how contacted with a voter
• Displaying results of contacting each separate voter (supporter/potential
supporter/undecided/opponent)

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Funcccncttttionalities ofofofofof TTTARGET
VІ. REPORTS section
1. General information
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• Summarized information on the status of supporters
• Summarized information on the weight percentage of the project in overall communication with voters

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2. Interactive report by territory
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• Summarized information on status of supporters (supporter, opponent, undecided)
• Filtered information by candidate/party, region, area, city/town/village

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Summarized information on contacts with supporters broken down by:
3. Interactive project report
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Funcncncncttttionalities ofofofofof TARGET
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• candidate/party
• project
• time period.
Summarized information on the status of supporters

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162 (51/101// /10// )
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Displaying of summarized information on several
candidates/parties and projects
This report is useful for assessing efficiency of each project and making
decisions on whether to continue or reorient efforts to another project.

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Functionalities of TARGEGEEETTTT
4. Interactive report on organizational structure
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Displaying and filtering summarized information on the status of voters:
- Broken down by candidates/parties
- Broken down by projects assigned to certain subjects of the organizational structure.
Leaders (highlighted in green) and outsiders (highlighted in red) of the organization structure are
selected depending on their plan performance, which allows making timely personnel decisions.

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5. Interactive report on a candidate/party
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Summarized information on fulfillment of the plan on supporters’ engagement.

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Advantages of TARGET
New approach Security
EaseConvenience

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Help and support of TARGET software
+38 093 997-59-07
vk@knk.com.ua