6. SOURCE: RIGHTSCALE 2016 STATE OF THE CLOUD R
1.
LACK OF
RESOURCES
AND
EXPERTISE
5.
MANAGING
COSTS
COMPLEXITY
OF BUILDING
A PRIVATE
CLOUD
2.
SECURITY
6.
3.
COMPLIANCE
GOVERNANCE
AND CONTROL
7.
4.
MANAGING
MULTIPLE
CLOUD
SERVICES
PERFORMANCE
8.
2016 TOP CLOUD CHALLENGES
9. Have yet to move to cloud.
Started, maybe even failed.
Been there. Done that.
Growing fast.
We're good.
STATUS
Need to know where to start.
Need more help.
Need to focus on core
business.
Need help to scale.
We could be better.
BUT…
12. THE IDEA OF 3 COLLEGE STUDENTS HUNDREDS OF THOUSANDS OF CUSTOMERS
1998 2016
WHAT OUR CUSTOMERS NEEDED
DEDICATED SERVERS VIRTUALIZED CLOUD MULTI-CLOUD
18. CHALLENGERS LEADERS
NICHE PLAYERS VISIONARIES
As of May 2015
CENTURYLINK
CSC
VERIZON
VIRTUSTREAM
VMWARE
JOYENT
DIMENSION DATA
INTEROUTE
FUJITSU
NTT COMMUNICATIONS
IBM SOFTLAYER
AMAZON WEB SERVICES
MICROSOFT
GOOGLE
RACKSPACE
Expertise on other clouds
Gartner Magic Quadrant
ABILITYTOEXECUTE
COMPLETENESS OF VISION
19. CHALLENGERS LEADERS
NICHE PLAYERS VISIONARIES
CSC
DIMENSION DATA
IBM
DATAPIPE
NAVISITE
AT&T
FireHost
PEAK 10
SUNGARD
AVAILABILITY
SERVICES
NTT COMMUNICATIONS
SINGLEHOP
ZAYO
Internap
Windstream Hosted Solutions
CENTURYLINK
VERIZON
VIRTUSTREAM
As of July 2015
RACKSPACE
Two years in a row
Managed Cloud Leadership
Gartner Magic Quadrant for
Cloud-Enabled Managed
Hosting
ABILITYTOEXECUTE
COMPLETENESS OF VISION
22. NEED
DEDICAT
ED
HOSTING
SECURITY
CHOICENEED
DATA CENTER
MIGRATION AND TRANSFORMATION
APPS
DIGITAL
ECOMMERCE AND CONTENT
SECURITY AND COMPLIANCE
COLLABORATION
DATA
CLOUD MANAGEMENT
EXPERTISE
DEDICATED
SERVERS
400+ AWS CERTIFICATIONS
5x HOSTING PARTNER OF THE YEAR
FOUNDER INDUSTRY-LEADING SLAs
1 BILLION SERVER HOURS
10YEARS EXPERIENCE | 2015 PARTNER OF THE YEAR
3,000+ CLOUD ENGINEERS ACROSS LINUX,
WINDOWS AND VMWARE
26. Get out of the
data center business
Explore multiple cloud
solutions
BEST FITNEED CHOICE
Public Cloud
AWS
Azure
Private Cloud
OpenStack
Hyper-V
Vmware
Dedicated
27. DATA CENTERS
11 Worldwide and dozens
more through partners
GLOBAL FOOTPRINT
Customers in 150 Countries
PORTFOLIO
Dedicated • Hybrid • Cloud
EXPERTS
6,200 Rackers
REVENUE
Over $2B in
Annual Revenue
FORTUNE 100
We serve the majority
of the Fortune 1003,000+ Cloud Engineers
29. • The world is multi-cloud
• It requires start-to-finish expertise
• Rackspace is the only company with deep
expertise and choice of the world's leading
cloud technologies
• Backed by a history of innovation and
service
Editor's Notes
Thanks for your time today.
We're excited to be here to talk about three things:
The top cloud trends and challenges
How Rackspace solves those challenges for you
And why Rackspace is the best partner for you
As we talk to thousands of customers, we hear many of the same pain points.
Businesses want all these things right away.
Speed - how can we get to market faster?
Efficiency - how can we be more cost effective?
Innovation - how can we be part of the next big thing?
Automation - how can we make it happen in milliseconds?
Security - how do we avoid a breach?
Analysis - how can we make best use of all of our data?
DISCOVERY:
Which of these pain points are you experiencing?
How are you approaching them?
What are your top priorities to address?
This conversation naturally leads to the question — should we outsource?
In a recent survey of our customers, we found that they're planning to continue to outsource many workloads in the next three years. For example, they plan to outsource 17% more of their CRM workloads in the next three years, on top of what is already in outsourced.
[CLICK]
These workloads are going to public cloud, managed private cloud and dedicated hosting.
DISCOVERY: What workloads are you looking to outsource?
These workloads are moving to more than one cloud.
That's because it's a multi-cloud world.
A recent survey showed on average, a business today uses 6 different clouds — 3 in production and 3 in testing.
Why multiple clouds? Because different workloads run best on different types of clouds.
DISCOVERY:
How many clouds do you run?
For what apps and workloads?
Who manages those clouds? Internal? System integrator? Consultant? Other provider?
At the same time, expertise is extremely hard to find.
In the same survey "lack of resources and expertise" is their top challenge in the cloud — even surpassing "security" for the first time. And also notice that Managing Multiple Cloud Services is the #4 challenge.
DISCOVERY:
Of the challenges shown here, which ones are you experiencing?
What’s your biggest challenge today?
—What has stopped it from being addressed?
—(How can we help?)
What is your biggest challenge in the next 2 years?
—What has stopped it from being addressed?
—(How can we help?)
Having those challenges is not unusual…
As we talk to our customers, we find that most organizations have the time, energy and staff to run what they have right now.
But not always enough — time, energy and staff to change AND adapt.
Don’t let your limited time, energy and staff make you fall behind.
How can you break out of that cycle and free yourselves to focus on what needs your attention most?
By finding a trusted partner, so you can concentrate on what you do best — focusing on your customers and your products.
That's true for wherever you are on your journey with the cloud.
It may be that
You have yet to move to the cloud…and you need to know where to start.
Or you've started, but maybe things are not going as you expected or you've had some projects fail. You need more help. (You may have isolated groups of talent for some projects, but not the same level of talent in other areas.)
Maybe you've “been there, done that” in the cloud, but you want to concentrate on your core business — what makes you more competitive, while a trusted partner takes care of the infrastructure.
Or you're already in the cloud, but growing so fast, being able to scale effectively is becoming an issue.
Or you're good. But you could be better.
Discovery
Which of these best describes you?
For all of these situations… you need a trusted partner.
Regardless of where you are… the good news is….
That's where we come in. Because one size doesn't fit all.
We are that trusted partner. Why?
Because we are the only company with
Deep expertise
enabling choice in all of the leading cloud technologies.
with a history of innovation and an unsurpassed commitment to service.
And we do it all at scale. For example we've worked with customers that have extensive scale requirements —100s of thousands of customers, across multiple clouds and multiple data centers.
Our history has brought us to this point.
One of the smartest things we've done is let our customers pull us to the future.
From the early days in 1998, when our founders — three college students — literally built a Web site of the type of hosting company they needed…
to our early days of managed hosting in Linux and Windows…
to helping customers make the transition to virtualized environments with VMware…
to our expansion into cloud,
with the invention of OpenStack
and multi-cloud with our support for Microsoft and AWS…
Customers have led us to what they need.
And that has made us a company with HUNDREDS OF THOUSANDS OF CUSTOMERS.
That's led us to today where we serve more than half of the Fortune 100… here's a quick view of some of our customers.
Our customers love the expertise our top talent — experts from all aspects of IT who are the best in their fields. We have more than 3,000 hard-to-find cloud engineers.
This is HARD TO FIND expertise.
They have a combination of certifications and real-world experience.
For example, this photo is not a stock photo
It's a photo of our Customer Security Operations Center - our CSOC - and that's the guy who runs it — Travis Mercier,
Travis leads our CSOC after working in five CSOCs for Fortune 100 companies, and leading two of them. He's just one of many experts with decades of experience in the military and for corporations.
All of that expertise culminates in what we call Fanatical Support …our unsurpassed, results obsessed customer service that's there when you need it without having to jump through a bunch of phone tree hoops… our experts are available 24x7x365.
We call our employees Rackers…and these Rackers build on their world-class experience at Rackspace.
We’ve built and scaled one of the world's largest clouds (in OpenStack).
That's part of our innovation that extends beyond hosting. It's technology that we developed that you can't get anywhere else like tools to make deploying and managing your clouds easier. (For example, Aviator and Navigator for Fanatical Support for AWS and Managed Cloud for Adobe Experience Manager).
And we support you on all the world's leading clouds - not only OpenStack, but also AWS and Microsoft.
We support top clouds in the Gartner Magic Quadrant for Infrastructure as a Service.
And we've been recognized as the leader in Managed Cloud, by Gartner's Magic Quadrant for Cloud-Enabled Managed Hosting for two years straight, since the beginning of that quadrant.
And before that, we were consistently recognized as a leader in Managed Hosting.
The bottom line:
Whatever you want to do in the cloud, chances are we’ve already done it.
Our approach is all about:
identifying your needs
evaluating the choices we offer in an unbiased and expert way
and finding the best fit.
This chart shows how we meet your needs with the choices we offer:
Your needs include:
Data center migration, consolidation and transformation
Apps - from mobile to SaaS
Digital (ecommerce and content)
Security and compliance
Collaboration
Data
And Cloud Management
AWS, Microsoft, OpenStack, VMware, and Dedicated
CLICK - we have the choice of AWS, Microsoft OpenStack, VMware and Dedicated servers with [CLICK]
unmatched expertise….(read superlatives)
And we're talking start-to-finish expertise.
Not the one and done, lift and shift kind.
We architect.
We secure.
We migrate.
We operate.
And we continually optimize to give you the best possible results.
Often that means making those multiple clouds that we talked about at the beginning —work together seamlessly with something we call RackConnect.
And that's a big difference because best fit typically means:
Increased performance.
Lower cost.
And less risk (because of our experience at scale).
An example might be something like this.
You need to get out of the data center business and want to explore multiple clouds.
We review the many choices we offer.
And find the best fit for each of your workloads.
Discovery:
What do you think about this list of choices?
Our 6,200 Rackers are ready to go to work for you.
It's easy to get started.
We can work together on IT evolution and application profiling workshops.
Assess your cloud readiness.
Design a Proof of Concept or Pilot.
Migrate and get your best-fit solution online… in your data center, our data center or a partner data center.
As we go, we can take on more responsibility for managing your clouds.
To summarize:
It's a multi-cloud world.
It requires start-to-finish expertise.
Rackspace is the ONLY company with deep expertise and choice of the world's leading cloud technologies.
BACKED by a history of innovation and unsurpassed service.