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Marketing Case #15
Overview of Industry
Advertisement industry at the turning point all over
the world, shifting from mass media to web media,
mass to personalize. One of the rapidly growing
online advertisement market in Japan, in
contradiction to the TV, publish etc.
Dentsu 1st Story
Most of them, not familiar with this name, but as famous as like Sony,
Panasonic, Toyata, in Japan. As for the marketing, forming an alliance
with Japnese big media, TV or publisher, persisting as a industry leader,
and positively enhancing their presence on the global market with
acquisition.
Advertisement Innovation
Before the conception for ad, we could not see any teasers on
the newspaper or magazine. For extricating them from the crisis,
determined to start advertisement project.
Advertisement
Article
Images
Newspaper
Marketing Research
Among the immature in advertisement industry, created the
market research department for maximize the effectiveness. With
this innovation, establishing and enhancing their presence on this
market.
Advertisement
Market Research
Who is customer?
How effective?
What copy is best?
Shifting the trend
Publishing became a new trend for advertisement. For that,
conventional tips no longer useful, foreseeing this transition,
shifted their business model for magazine.
Advertisement
Advertisement
Market Domination
On official publication for reorganizing advertisement market,
dominant realm had established, with acquiring small advertisers
to govern the each area with one regulation. .
Dentsu
Head
Brach A
Small
one
Small
one
Brach B
Small
one
Small
one
Brach CSmall
one
Small
one
Advertisement for Hope
After the World War Ⅱ, as if burnt-out area, we couldn’t find
anything nor hope. Advertisement was case in handy to bring
the happiness through their promotion to cosumers.
Product
Service Consumer
Happiness
Associated Advertisement
For cultivating new market, pouring the sales with innovative
strategy, associated advertisement. Buying out the partially on
each media, and showing it off with plural advertiser all at once.
Advertisement
A
B C
DE
F G
H

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Japanese Advertisement Industry Marketing Case Study15

  • 2. Overview of Industry Advertisement industry at the turning point all over the world, shifting from mass media to web media, mass to personalize. One of the rapidly growing online advertisement market in Japan, in contradiction to the TV, publish etc. Dentsu 1st Story Most of them, not familiar with this name, but as famous as like Sony, Panasonic, Toyata, in Japan. As for the marketing, forming an alliance with Japnese big media, TV or publisher, persisting as a industry leader, and positively enhancing their presence on the global market with acquisition.
  • 3. Advertisement Innovation Before the conception for ad, we could not see any teasers on the newspaper or magazine. For extricating them from the crisis, determined to start advertisement project. Advertisement Article Images Newspaper
  • 4. Marketing Research Among the immature in advertisement industry, created the market research department for maximize the effectiveness. With this innovation, establishing and enhancing their presence on this market. Advertisement Market Research Who is customer? How effective? What copy is best?
  • 5. Shifting the trend Publishing became a new trend for advertisement. For that, conventional tips no longer useful, foreseeing this transition, shifted their business model for magazine. Advertisement Advertisement
  • 6. Market Domination On official publication for reorganizing advertisement market, dominant realm had established, with acquiring small advertisers to govern the each area with one regulation. . Dentsu Head Brach A Small one Small one Brach B Small one Small one Brach CSmall one Small one
  • 7. Advertisement for Hope After the World War Ⅱ, as if burnt-out area, we couldn’t find anything nor hope. Advertisement was case in handy to bring the happiness through their promotion to cosumers. Product Service Consumer Happiness
  • 8. Associated Advertisement For cultivating new market, pouring the sales with innovative strategy, associated advertisement. Buying out the partially on each media, and showing it off with plural advertiser all at once. Advertisement A B C DE F G H