4. 5, 10, 80
Average number of apps used 5
Percentage of apps deleted within 2
weeks of download
80
Percentage of available apps that have
actually been discovered 10
Source: Pew Research Center's Internet & American Life Project.
5. In only 4 previous eras have humans
experienced a transformation on the
scale of the internet:
• the printing press
• the telegraph and telephone
• recorded media
• transmit sound and imagery
7. Year Event
1888 First patent for an electronic tablet awarded
1992 IBM Simon introduced as the first “smartphone”
1999 Microsoft re-introduces the “tablet PC”
2001 Palm introduces the Kyocera 6035 — the first widespread mobile
device in the US
2001 The Blackberry is introduced — the first widespread mobile
device for e-mail
2007 The iPhone is released
2008 The Android OS is released
2010 The iPad is released
9. Your users now have near real-time
access to information in the palm
of their hand. They expect:
• technical stability
• up-to-date, credible information
10. The majority of Internet users will
eventually connect with
mobile devices first.
In many Asian countries,
they already do.
11. Compared to just last year,
consumers:
• Spend 54% more time with their
connected devices
• 49% more time talking and texting
• 29% more time watching videos
Source: Yahoo! Insights 2011
13. Mobile users engage in short ‘activity bursts’
with the expectation to continue
their experience across multiple devices
14. Fully one in three people multi-task with their devices
15. Most mobile consumers use their devices between
8:30 a.m. and 1:00 p.m.
Source: Yahoo! Insights 2011
16. Almost two-thirds of smartphone owners state “my mobile
device allows me to access information that helps me in real
life circumstances”
Source: Yahoo! Insights 2011
17. 65% of mobile consumers agree that their mobile device
quickly provides the answer to questions when
they need an immediate response
Source: Yahoo! Insights 2011
18. The deeply personal connection that people have with their
connected devices means that we must keep in mind their
consumption habits, activities and accompanying mindsets
26. which app to develop?
• native API or native graphics?
• written specifically for the OS
27. Characteristic Native Web
Downloaded to the device
Coded in a language specific to the device OS
Objective C, Java)
Runs in a browser
Coded in HTML, JavaScript, and CSS
Distributed via an app store
Full use of device hardware and APIs
Limited access to device hardware and data, as well
as user data
28. Characteristic Native Web
Downloaded to the device X
Coded in a language specific to the device OS
Objective C, Java) X
Runs in a browser X
Coded in HTML, JavaScript, and CSS X
Distributed via an app store X
Full use of device hardware and APIs X
Limited access to device hardware and data, as well
as user data X
29. hybrid apps
• written in native languages
• downloaded to the device
• can access APIs
• content comes from the web
“ Because the average consumer uses products from multiple platforms, content designers need to adapt to the new multi-platform reality where your consumer might use a Windows device, a smartphone running Android and a tablet running iOS during a normal business day. This is our new reality and it’s critical for us to understand how platforms, products, and services interact as part of an ecosystem that our users are now moving around in.Today, we’re going to discuss four areas of focus for those who need to design and develop content across multiple devices.We will touch on:+ A brief history and current state of the mobile ecosystem+ The mobile user’s mindset+ Best practices for multi-platform content design+ The differences between web, hybrid, and native apps + All in 50 minutes! Let’s go!”
“ As a result of the Internet, we are living in the largest increase of expressive capability in human history. In only four previous eras have there been communication transformations on this scale: • + Invention of the printing press and movable type• + Invention of the telegraph and telephone • + Invention of recorded media (photography, sound, and movies)• + Ability to transmit sound and images through the air”
“ Sharing is becoming the most powerful social element with smartphones -- people like to not only share their experience, but also contrast their immediate experiences with those of their friends, and construct new shared experiences within the context of the app environment.”
