Slides from my talk at Reaktor Breakpoint 2015 in Helsinki, Finland. The topic is Meaningful Data, and I use content engagement as an example of how to utilize Google Analytics reports to provide amazing insights with just a little customization.
5. Simo Ahava
Senior Data Advocate, Reaktor
Google Developer Expert, Google Analytics
Blogger, developer, www.simoahava.com
6. Simo Ahava
Senior Data Advocate, Reaktor
Google Developer Expert, Google Analytics
Blogger, developer, www.simoahava.com
Twitter-er, @SimoAhava
7. Simo Ahava
Senior Data Advocate, Reaktor
Google Developer Expert, Google Analytics
Blogger, developer, www.simoahava.com
Twitter-er, @SimoAhava
Google+:er, +SimoAhava
14. 23.75 %
Dear CMO, last month, the Conversion Rate on our site was…
…which is an uplift of 3.45% compared to the previous month!
15. 2,342,566
Dear CMO, last month, the number of sessions to our site was…
…which is an uplift of 3.45% compared to the previous month!
Digital Analytics Café 20-May-2015 | @SimoAhava
18. Google Analytics Session
Group of interactions that takes place on a website
That expires after 30 minutes of inactivity…
19. Google Analytics Session
Group of interactions that takes place on a website
That expires after 30 minutes of inactivity…
Or at the end of they day…
20. Google Analytics Session
Group of interactions that takes place on a website
That expires after 30 minutes of inactivity…
Or at the end of they day…
Or when acquisition campaign changes…
21. Google Analytics Session
Group of interactions that takes place on a website
That expires after 30 minutes of inactivity…
Or at the end of they day…
Or when acquisition campaign changes…
Unless the referral is in the Referral Exclusion List…
22. Google Analytics Session
Group of interactions that takes place on a website
That expires after 30 minutes of inactivity…
Or at the end of they day…
Or when acquisition campaign changes…
Unless the referral is in the Referral Exclusion List…
Or traffic is cross-domain, and cross-domain tracking is implemented…
23. Google Analytics Session
Group of interactions that takes place on a website
That expires after 30 minutes of inactivity…
Or at the end of they day…
Or when acquisition campaign changes…
Unless the referral is in the Referral Exclusion List…
Or traffic is cross-domain, and cross-domain tracking is implemented…
Unless it’s implemented incorrectly…
24. Google Analytics Session
Group of interactions that takes place on a website
That expires after 30 minutes of inactivity…
Or at the end of they day…
Or when acquisition campaign changes…
Unless the referral is in the Referral Exclusion List…
Or traffic is cross-domain, and cross-domain tracking is implemented…
Unless it’s implemented incorrectly…
Which is likely since it’s so !#/%(“% difficult…
25. Google Analytics Session
Group of interactions that takes place on a website
That expires after 30 minutes of inactivity…
Or at the end of they day…
Or when acquisition campaign changes…
Unless the referral is in the Referral Exclusion List…
Or traffic is cross-domain, and cross-domain tracking is implemented…
Unless it’s implemented incorrectly…
Which is likely since it’s so !#/%(“% difficult…
Unless you’re using Google Tag Manager…
26. Google Analytics Session
Group of interactions that takes place on a website
That expires after 30 minutes of inactivity…
Or at the end of they day…
Or when acquisition campaign changes…
Unless the referral is in the Referral Exclusion List…
Or traffic is cross-domain, and cross-domain tracking is implemented…
Unless it’s implemented incorrectly…
Which is likely since it’s so !#/%(“% difficult…
Unless you’re using Google Tag Manager…
Except if you’ve implemented THAT incorrectly…
27. Google Analytics Session
Group of interactions that takes place on a website
That expires after 30 minutes of inactivity…
Or at the end of they day…
Or when acquisition campaign changes…
Unless the referral is in the Referral Exclusion List…
Or traffic is cross-domain, and cross-domain tracking is implemented…
Unless it’s implemented incorrectly…
Which is likely since it’s so !#/%(“% difficult…
Unless you’re using Google Tag Manager…
Except if you’ve implemented THAT incorrectly…
There’s also the sessionControl parameter…
33. All metrics and dimensions used by
a platform subscribe to the
definitions of said platform!
GPeC Summit 11-May-2015 | @SimoAhava
34. All metrics and dimensions used by
a platform subscribe to the
definitions of said platform!
GPeC Summit 11-May-2015 | @SimoAhava
Sessionization Schema
72. Data is difficult
It’s supposed to be.
@SimoAhava from @ReaktorNow | #ReaktorBreakpoint | 24 Sept 2015
73. Data quality is directly proportional to
how well you understand the data
collection mechanism.
74. 2,342,566
Dear CMO, last month, the number of sessions to our site was…
…which is an uplift of 3.45% compared to the previous month!
Digital Analytics Café 20-May-2015 | @SimoAhava