3 Underused Content Formats to Lift Your Traffic
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Every piece of content you create is an asset in which you invest time and resources to see results. Our goal as marketers is to create as much value as we can with every effort. That means uncovering content ideas you can count on, actively cutting down the time you spend on execution, and finding audiences that are both large and relevant. In this presentation, BuzzSumo’s Steve Rayson and Uberflip’s Hana Abaza discuss the three areas you need to be leveraging for a scalable, sustainable and successful content marketing strategy.
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3 Underused Content Formats to Lift Your Traffic
- 1. 3 CONTENT FORMATS TO LIFT YOUR TRAFFIC Steve Rayson Director, BuzzSumo @steverayson Hana Abaza VP Marketing, Uberflip @hanaabaza
- 2. @BuzzSumo@Uberflip#uberwebinar Join in on Twitter We will send the recording. Questions? We’ve got answers! (At the end of the webinar J)
- 3. @BuzzSumo@Uberflip#uberwebinar Content Formats § Infographic § “How To” post § “Why” post § Review § Picture list post § Podcast § List post § Video/animation § Quiz § Interview § “What” post § Webinar We take a look at 3 that are under used
- 4. @BuzzSumo@Uberflip#uberwebinar These three post types have the potential to drive significant traffic. § Infographic § “How To” post § “Why” post § Review § Picture list post § Podcast § List post § Video/animation § Quiz § Interview § “What” post § Webinar Many Content Formats
- 7. @BuzzSumo@Uberflip#uberwebinar Most shared content formats on Uberflip.com
- 9. @BuzzSumo@Uberflip#uberwebinar § help tell a story § show the passing of time § show comparisons § explain a concept § demonstrate a process § form a curated list is a series of curated images that can:
- 11. @BuzzSumo@Uberflip#uberwebinar Why do they work? They are a perfect combination of: CURATION IMAGES LIST POST
- 14. @BuzzSumo@Uberflip#uberwebinar § What types of images currently work best in your industry? § What images can you use to tell a story? § How would one of your successful projects look as a series of images? § What comparisons can you make with images? How can you use Picture List Posts?
- 15. @BuzzSumo@Uberflip#uberwebinar § What ‘before and after’ images might work in your industry? § What concepts can you explain through a series of images? § What ‘how to’ picture posts could you use to explain processes or new software? § Could you show a different viewpoint? How can you use Picture List Posts?
- 18. @BuzzSumo@Uberflip#uberwebinar One of the best ways is to provide authoritative answers to the questions they are asking. As Lee Odden says: “Be the best answer.” How do you build trust and loyalty with this audience?
- 19. @BuzzSumo@Uberflip#uberwebinar A New York Times and La6tude research study found five main mo6va6ons when it comes to sharing. The number one mo6va6on for sharing was to bring valuable and entertaining content to others. People Share Helpful Content
- 23. @BuzzSumo@Uberflip#uberwebinar The Perfect ‘How To’ Post § Well structured § Clear numbered steps § Links out to further information § Good use of images § Top tips
- 25. @BuzzSumo@Uberflip#uberwebinar More than infographics or list posts
- 28. @BuzzSumo@Uberflip#uberwebinar Graded quizzes The hardest Frozen quiz you’ll ever take? These give you a score which you can share. Outcome quizzes Which Star Wars leader are you? These personality quizzes give an outcome to share.
- 29. @BuzzSumo@Uberflip#uberwebinar People like to show how smart they are. Percentage of those that shared a quiz
- 30. @BuzzSumo@Uberflip#uberwebinar Downside Quizzes get lots of shares but very few links
- 32. @BuzzSumo@Uberflip#uberwebinar How We Use Buzzsumo at Uberflip Content ideas Curation Influencers Alerts
- 33. @BuzzSumo@Uberflip#uberwebinar Content Ideas What’s our focus? What’s resonating? What’s our angle?
- 34. @BuzzSumo@Uberflip#uberwebinar Curation What’s trending in our industry? Where is it coming from? Where are they sharing it?
- 35. @BuzzSumo@Uberflip#uberwebinar Influencers Who are the heavy hitters? What are they sharing? Where are they most active?
- 36. @BuzzSumo@Uberflip#uberwebinar Alerts Who is mentioning us? Is there another opportunity to connect?
- 37. @BuzzSumo@Uberflip#uberwebinar But it doesn’t stop there… From idea to reality. Content isn’t just about the content.
- 38. @BuzzSumo@Uberflip#uberwebinar But it doesn’t stop there… From idea to reality. Content isn’t just about the content. It’s about the execution.
- 39. @BuzzSumo@Uberflip#uberwebinar But it doesn’t stop there… From idea to reality. Content isn’t just about the content. It’s about the execution. It’s about the experience.
- 40. @BuzzSumo@Uberflip#uberwebinar What Are Your Goals? Increase Awareness Increase Subscribers Increase Leads Increase Lead Quality
- 41. @BuzzSumo@Uberflip#uberwebinar Optimize Your Content Experience Increase Awareness Is it shareable content? Is it easy to share from your blog, resource center, Content Hub, etc.? Increase Subscribers Are you asking for an email? Are you delivering on your promise? Increase Leads Are you ga6ng the right content, the right way? Are you leveraging call-‐to-‐ac6ons? Increase Lead Quality Are you talking about the right topics? Are you talking to the right persona?
- 46. @BuzzSumo@Uberflip#uberwebinar Let’s look at the full process…
- 47. @BuzzSumo@Uberflip#uberwebinar Crea6on Content Experience Publishing Promo6on & Distribu6on Measure & Learn
- 48. @BuzzSumo@Uberflip#uberwebinar Crea6on Content Experience Publishing Promo6on & Distribu6on Measure & Learn BuzzSumo Content Search Uberflip Content Hub BuzzSumo Influencers Uberflip Metrics
- 49. @BuzzSumo@Uberflip#uberwebinar Thank You! Questions? Steve Rayson Director, BuzzSumo @steverayson Hana Abaza VP Marketing, Uberflip @hanaabaza