2. 2
Bidsopt is a Demand Side Platform which enables
advertisers to reach to right audience with advanced
targeting and performance optimisation techniques.
Our unique selling point is the reach of our inventory
coupled with our platform efficiency , avoiding
smallest inefficiencies which can waste a lot of time
running campaigns. We offer best in class support for
advertisers starting from setting up offers to technical
support 24/7. We work in a transparent fashion to help
advertisers to know the percentage of the total CPM
cost that actually goes to the inventory bid and how
much this can impact return on investment.
About Bidsopt
what we stand for
BIDSOPT BIDSOPT
www.bidsopt.com
3. 3
of smartphone users search because of an ad they
have seen either online or offline.
71%
88%
82%
Why Mobile Advertising
direct, personal and immediate
Proliferation of smartphone devices and tablets is shifting the way that customers use Internet, making advertising a key
part of your marketing strategy. With 5.3 billion active mobile subscriptions across the globe, mobile is emerging as the
most powerful channel to communicate with customers.
of smartphone users notice mobile ads.
of those who look for local information on
their smart- phones taken action within a day.
www.bidsopt.com
4. 4
User visit the webpage Impression
opportunity
evaluated
AuctionWinning Ad Served
Impression Announced
Bid decision
made
100ms
What is Demand Side Platform
direct, personal and immediate
A demand-side platform (DSP) is a system that allows
buyers of digital advertising inventory to manage multiple
ad exchange and data exchange accounts through one
interface. Real-time bidding for displaying online
advertising takes place within the ad exchanges, and by
utilising a DSP, marketers can manage their bids for the
banners and the pricing for the data that they are layering
on to target their audiences. DSPs allows users to optimise
based on set Key Performance Indicators such as effective
Cost per Click (eCPC), and effective Cost per Action (eCPA).
DSPs creates a unique opportunity for advertisers to truly
control and maximise the impact of their ads.
6. 6
Cherry Pick Impression Global Inventory
BIDSOPT
TransparencyDynamic Optimisation
Advertisers can adjust their
campaigns on the fly based on
performance.
RTB enables brands to bid on
individual impressions.
Buying in real time is cost
effective and reduces waste.
Cross-exchange buying, for
scalable world-wide reach and
access to premium inventory
Bidsopt provides advertisers with site-
by-site reporting to know what you
bought and how much you paid.
Benefits of Bidsopt DSP
improved performance and reduced wastage seen as main benefits of real-time bidding
www.bidsopt.com
7. 7
Key Features- DSP
our product is a world class mobile ad buying platform
Hand Picked Publishers
Select Publishers those are
relevant to your campaign .
Segment you spend and increase
the ROI.
Global Inventory
We integrated with multiple
supply sources like exchanges,
app developers , websites and
ad network.
Self serve UI
You control every aspect of your
campaign . You can make
changes as you wish to the
campaign targeting.
Native Ads
Bidsopt Native Ad is the
industry’s first scalable solution
for advertisers to take
advantage of native inventory
across various exchanges. .
www.bidsopt.com
8. 8
Pitch Deck
Our Account Manager explain
about Bidsopt DSP and demo
our capabilities
Contracts
Advertiser sign the contract
and IO with Bidsopt. We accept
prepayment for New Clients.
Launch
We help you to launch your
first campaign with world class
Self serve UI
How to get started with Bidsopt DSP
advertising through bidsopt is a simple process
www.bidsopt.com
9. 9
Our World class Self serve UI
allows you to manage you
entire campaign life cycle.
Our Reporting dashboard allows
to monitor the performance of
your campaign in every angle
We Provide great end to end
support to make sure that you
achieve your ROI Goals
Self Serve UI Reports Great Success with Us
Advertiser Journey with Bidsopt
we value our customers a lot
www.bidsopt.com
10. 10
Geography
Choose country and location ,
latitude-longitude or target the
user with specific IP list
Device
Choose the brand and model
among Mobile/Tablet.
Device OS/Browser
Android , iOS , Windows etc for
OS and Chrome, Safari etc for
Browser
Category
Select between all IAB standard
Category
Time of Day Scheduling
Run you campaign on a specify
hours of a day
Exchanges/Publishers
Target your campaign for
particular exchanges or direct
publishers
Wifi/Carrier Targeting
Target your campaign for
specific Mobile Carrier or
between Wifi or Carrier Traffic
Cherry Pick App/Site
Blacklist or Whitelist a Site or
Apps from Any Exchanges
Supported Targeting
select your targeting parameters to capture the audience of your choice
www.bidsopt.com
11. 11
Bidsopt Media Private Limited
F1 B, 1st Floor, Amar Sindhur,
No.43, Pantheon Road, Egmore Chennai - 600008,
India
OUR EMAIL
info@bidsopt.com
sales@bidsopt.com
OUR PHONE
Chennai: 044-4358 4199
Bangalore: 080-42030368
OUR WEBSITE
www.bidsopt.com
No 211, Second Floor
2nd Main, East of NGEF Layout,
Kasturinagar, Bangalore-560043 , India
www.bidsopt.com
