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HISTORY, ARTS & CULTURE 
IN YOUR POCKET!
THE LOST TRIP TO EIFFEL TOWER… 
Did you check 
the timings? 
Eiffel Tower is 
open from 9am 
to 11pm only 
Did You Know? 
You can buy your 
tickets in Advance 
to Eiffel Tower 
Summit Online
WHAT IS GUIDDOO 
TRAVE LLERS 
A Personal Tour Guide and 
Travel Planning Tool 
BUSIN ESSES 
Transactional Mobile Presence for 
Travel Companies 
TOUR BOOKING 
ENGINE 
TRAVEL INFORMATION 
AND PLANNING GUIDE 
SOCIAL SHARING 
TOOL 
MOBILE PACKAGES & 
PROMOTIONS 
ENGAGEMENT & 
TRACKING TOOL 
TRANSACTIONAL 
SYSTEM 
AUDIO GUIDES
I NEED A PERSONAL TOUR GUIDE 
NOT A CITY GUIDE, AN AT-LOCATION GUIDE!
THE $3 B “MONUMENTAL” MARKET 
Market opportunity 
According to UNWTO 2013 report 1Bn 
people travelled internationally. Out of 
this 54% were leisure travellers, majority 
of whom travelled to famous tourist spots 
and monuments. 
540+ 
Million 
Leisure 
Travellers 
Vertical Location Visitors (M) 
Monument Eiffel Tower 6 
Monument Taj Mahal 4 
Museums Louvre 9.3 
Museums Natural History Museum 8 
Tourist Spots Las Vegas Strip 40 
Tourist Spots Times Square 39 
60% 
Travelled to 
Tourist 
Spots 
Spend 
$60 on 
an 
average 
per trip
THE GUIDDOO TOUR APP 
All the “Must See” Sights 
at the Given Monument 
A Step by Step or a 
Walking tour to the 
Tourist Spot 
All the key History and 
Trivia surrounding the 
Tourist Spot. 
All the Tourist you 
need to know like 
Hotels, Timings, etc 
Audio and Textual Guides 
in English 
Share your Trip 
Memories with your 
Social Network 
AUGMENTED 
REALITY 
BEACON 
BASED GUIDING 
HANDS FREE 
SOLUTIONS
All the Sightseeing 
Locations during a given 
Tour 
A Step by Step Tour Map 
of the Package 
Destination 
All Activities at a given 
Destination. More ARPU 
per Customer 
All the Information Tourists 
need to know like Hotels, 
Timings, etc 
Audio and Textual Guides 
in English 
Lead Generation 
and Transactional 
Mobile Application 
THE GUIDDOO B2B APP 
CONTENT 
MANAGEMENT 
SYSTEM 
ECONOMICAL 
COSTS 
MANAGED 
TECHNOLOGY
NIDHI VARMA 
DUBAI 
CEO & Founder 
THE GUIDDOO’S 
VINEET BUDKI 
DUBAI 
VP-Marketing & Strategy 
DARSHAN SHARMA 
Dubai 
Head - Marketing 
• 14+ Years of Travel 
Experience 
• Worked with two 
international airlines 
• Strong experience in 
the Middle East 
• Graduate from NM, 
Mumbai University 
• Built a successful 
eCommerce startup in 
the past 
• Worked at Emirates, 
Tata Consultancy 
Services and Rocket 
Internet 
• MBA from IE Business 
School and Cornell 
University 
• A Social Media Expert 
with strong expertise in 
Customer Experience 
• Worked at Tata 
Consultancy Services 
• Graduate from Mumbai 
University 
ABRAR AHMAD 
DUBAI 
Advisor & Board Member 
• 15+ years Seasoned 
Professional in Travel 
Technology Sphere, 
• Currently Partner, 
Travel Capitalist 
Ventures 
• Advisory Board 
FishFishMe 
• Mentor, In5 
• Harvard Educated 
PASSIONATE TRAVELLERS, HIGH ON ENERGY!
COMPETITOR ANALYSIS 
Direct 
Strong Activity in last 18 
Months on the Mobile Tour 
Guiding Space 
Indirect 
Human Tour Guides, 
Audio Guides, Travel Books
BUT WE ARE DIFFERENT… 
…….AND 10X BIGGER 
Technology 
Driven 
Business 
Model 
Largest 
Repository of 
Monuments on 
your Mobile 
User Experience 
Driven
GUIDDOO IN THE PRESS 
Guiddoo Wants to Be Your Personal 
Tour Guide; Does A Great Job of It 
Best travel Guide app present in the market 
एक # एक फीचस 
Veterans in the travel space: Guiddoo 
A Young Turk!!! 
Arming those who Wander. 
Competing with Google 
and Apple!
AWARDS & RECOGNITIONS 
Guiddoo featured on 
CNBC TV18 Young 
Turks, a leading 
Startup Program on 
Indian television in 
March 2014. 
First Indian Tech 
Startup to get 
selected for the 
Government of 
Dubai backed In5 
Incubation Program 
Winner of the Red 
Herring Asia Top 
100 in 2014. Also 
participating in the 
Red Herring Global 
in Los Angeles in 
Nov 2014 
Selected as an 
Alpha Company for 
The Web Summit, 
Dublin which is 
Europe's largest 
tech startup event
9% 
15% 
6% 
5 6 
% 
14% 
THE STORY SO FAR 
DOWNLOADS: 60,000+ 
SESSIONS PER DAY: 400+ 
SCREENS PER SESSION: 4.59 
NEW USERS PER DAY: 80-120 
4.4 
4.5 
KEY PROSPECT B2B CLIENTS
PERFORMANCE BENCHMARKS 
HIGHER PERFORMANCE WRT TRAVEL SEGMENT 
*Based on Flurry Analytics" 
Average 60s Session 
Length compared to 33s for 
Travel & Local Segment" 
Median 2.7 sessions /month 
compared to 2.5 sessions / 
month for Travel & Local 
Segment" 
Strong Target Segment 
Presence: Leisure Travellers, 
Business Travellers and 
Social Influencers" 
Year Round User Retention 
unlike Travel Segment" 
In-App Virality, Stronger Social 
Integration and Faster User 
Growth Hacks"
Launch 
October 2013 
2014 
2015 
2016 
Grow and Add 
Jan 2014 – Dec 2014 
Build Revenue 
2013 
Jan 2015 – Dec 2015 
Break Even & 
Consolidate 
Jan 2016 – Dec 2016 
• Increase In-Destinations to 
400+ 
• Introduce Arabic, French, 
Chinese along with 7 other 
languages 
• Add Culture, Arts and 8 
other Verticals 
• Release Google Glass 
GDK and Ocolus VR 
• Initiate Monument Ticketing 
• Raise Capital: $500K 
• Increase In-Destinations to 
1000+ 
• Grow Revenue Streams to 
Maximum Potential 
• Build Partnerships with 
Telcos, Travel Players and 
Mapping Companies 
• Build ground presence 
across 4 Countries 
• Add more Products and 
initiate Tour Sales 
• Raise Capital: Series A 
• Increase revenue streams 
with maximum efficiency 
and achieve operational 
break even 
• Achieve Market Leadership 
in the Mobile Audio Guide 
and Tour Segment 
• Initiate entry into Travel 
Space along with 
consolidation in Tour Space 
• Launch on iOS, 
Android and 
Windows Platform 
• Add 20+ 
Monuments 
• Initiate Audio Guide 
Sales 
OUR MASTER PLAN
WHY INVEST IN GUIDDOO 
" 
" 
$45.9M 
Revenue Potential 
by CY 2018" 
27M 
Mobile Travel User Base 
by CY 2018" 
STRATEGIC 
A Strong strategic fit to boost 
your investment in the 
Mobile Travel Space"
KEY DIFFERENTIATORS" 
CONTENT 
• QUALITY 
• SCALABILITY 
• LOCATION 
• DENSITY 
• LANGUAGES 
DISTRIBUTION 
• LOW COST 
• PARTNERS 
• RELEVANT 
GUIDDOOS 
• EXPERIENCE 
• NETWORK 
• ENERGY 
• PASSION 
TECHNOLOGY 
• MOBILE 
• HANDSFREE 
• PLATFORMS 
• PRACTICAL
EXIT STRATEGY 
Travel Industry Buyout 
8 – 10* TIMES 
Expected ROI on Amount Invested in 
Guiddoo World FZ-LLC 
3 YEARS 
Expected Minimum Investment Period 
Company! Arena! 
TripAdvisor " Travel Planning" 
Lonely Planet " Travel Content" 
Antenna" Audio Content" 
Viator " Tour Guides and Ticketing" 
Series B 
London AIM IPO 
*Based on Valuation of 2 times Revenue Multiple by CY 2017 
and Series A Dilution of 20%
NIDHI VARMA | FOUNDER" 
+971.50.7985452" 
VINEET BUDKI | CO -FOUNDER" 
+1.650.937.9602 
+971.52.6322444" 
imguiddoo" 
nidhi.varma@guiddoo.com 
vineet.budki@guiddoo.com" 
twitter.com/Imguiddoo" 
facebook.com/imguiddoo" 
http://crowdfunder.cf" com/imguiddoo"

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Guiddoo Teaser

  • 1. HISTORY, ARTS & CULTURE IN YOUR POCKET!
  • 2. THE LOST TRIP TO EIFFEL TOWER… Did you check the timings? Eiffel Tower is open from 9am to 11pm only Did You Know? You can buy your tickets in Advance to Eiffel Tower Summit Online
  • 3. WHAT IS GUIDDOO TRAVE LLERS A Personal Tour Guide and Travel Planning Tool BUSIN ESSES Transactional Mobile Presence for Travel Companies TOUR BOOKING ENGINE TRAVEL INFORMATION AND PLANNING GUIDE SOCIAL SHARING TOOL MOBILE PACKAGES & PROMOTIONS ENGAGEMENT & TRACKING TOOL TRANSACTIONAL SYSTEM AUDIO GUIDES
  • 4. I NEED A PERSONAL TOUR GUIDE NOT A CITY GUIDE, AN AT-LOCATION GUIDE!
  • 5. THE $3 B “MONUMENTAL” MARKET Market opportunity According to UNWTO 2013 report 1Bn people travelled internationally. Out of this 54% were leisure travellers, majority of whom travelled to famous tourist spots and monuments. 540+ Million Leisure Travellers Vertical Location Visitors (M) Monument Eiffel Tower 6 Monument Taj Mahal 4 Museums Louvre 9.3 Museums Natural History Museum 8 Tourist Spots Las Vegas Strip 40 Tourist Spots Times Square 39 60% Travelled to Tourist Spots Spend $60 on an average per trip
  • 6. THE GUIDDOO TOUR APP All the “Must See” Sights at the Given Monument A Step by Step or a Walking tour to the Tourist Spot All the key History and Trivia surrounding the Tourist Spot. All the Tourist you need to know like Hotels, Timings, etc Audio and Textual Guides in English Share your Trip Memories with your Social Network AUGMENTED REALITY BEACON BASED GUIDING HANDS FREE SOLUTIONS
  • 7. All the Sightseeing Locations during a given Tour A Step by Step Tour Map of the Package Destination All Activities at a given Destination. More ARPU per Customer All the Information Tourists need to know like Hotels, Timings, etc Audio and Textual Guides in English Lead Generation and Transactional Mobile Application THE GUIDDOO B2B APP CONTENT MANAGEMENT SYSTEM ECONOMICAL COSTS MANAGED TECHNOLOGY
  • 8. NIDHI VARMA DUBAI CEO & Founder THE GUIDDOO’S VINEET BUDKI DUBAI VP-Marketing & Strategy DARSHAN SHARMA Dubai Head - Marketing • 14+ Years of Travel Experience • Worked with two international airlines • Strong experience in the Middle East • Graduate from NM, Mumbai University • Built a successful eCommerce startup in the past • Worked at Emirates, Tata Consultancy Services and Rocket Internet • MBA from IE Business School and Cornell University • A Social Media Expert with strong expertise in Customer Experience • Worked at Tata Consultancy Services • Graduate from Mumbai University ABRAR AHMAD DUBAI Advisor & Board Member • 15+ years Seasoned Professional in Travel Technology Sphere, • Currently Partner, Travel Capitalist Ventures • Advisory Board FishFishMe • Mentor, In5 • Harvard Educated PASSIONATE TRAVELLERS, HIGH ON ENERGY!
  • 9. COMPETITOR ANALYSIS Direct Strong Activity in last 18 Months on the Mobile Tour Guiding Space Indirect Human Tour Guides, Audio Guides, Travel Books
  • 10. BUT WE ARE DIFFERENT… …….AND 10X BIGGER Technology Driven Business Model Largest Repository of Monuments on your Mobile User Experience Driven
  • 11. GUIDDOO IN THE PRESS Guiddoo Wants to Be Your Personal Tour Guide; Does A Great Job of It Best travel Guide app present in the market एक # एक फीचस Veterans in the travel space: Guiddoo A Young Turk!!! Arming those who Wander. Competing with Google and Apple!
  • 12. AWARDS & RECOGNITIONS Guiddoo featured on CNBC TV18 Young Turks, a leading Startup Program on Indian television in March 2014. First Indian Tech Startup to get selected for the Government of Dubai backed In5 Incubation Program Winner of the Red Herring Asia Top 100 in 2014. Also participating in the Red Herring Global in Los Angeles in Nov 2014 Selected as an Alpha Company for The Web Summit, Dublin which is Europe's largest tech startup event
  • 13. 9% 15% 6% 5 6 % 14% THE STORY SO FAR DOWNLOADS: 60,000+ SESSIONS PER DAY: 400+ SCREENS PER SESSION: 4.59 NEW USERS PER DAY: 80-120 4.4 4.5 KEY PROSPECT B2B CLIENTS
  • 14. PERFORMANCE BENCHMARKS HIGHER PERFORMANCE WRT TRAVEL SEGMENT *Based on Flurry Analytics" Average 60s Session Length compared to 33s for Travel & Local Segment" Median 2.7 sessions /month compared to 2.5 sessions / month for Travel & Local Segment" Strong Target Segment Presence: Leisure Travellers, Business Travellers and Social Influencers" Year Round User Retention unlike Travel Segment" In-App Virality, Stronger Social Integration and Faster User Growth Hacks"
  • 15. Launch October 2013 2014 2015 2016 Grow and Add Jan 2014 – Dec 2014 Build Revenue 2013 Jan 2015 – Dec 2015 Break Even & Consolidate Jan 2016 – Dec 2016 • Increase In-Destinations to 400+ • Introduce Arabic, French, Chinese along with 7 other languages • Add Culture, Arts and 8 other Verticals • Release Google Glass GDK and Ocolus VR • Initiate Monument Ticketing • Raise Capital: $500K • Increase In-Destinations to 1000+ • Grow Revenue Streams to Maximum Potential • Build Partnerships with Telcos, Travel Players and Mapping Companies • Build ground presence across 4 Countries • Add more Products and initiate Tour Sales • Raise Capital: Series A • Increase revenue streams with maximum efficiency and achieve operational break even • Achieve Market Leadership in the Mobile Audio Guide and Tour Segment • Initiate entry into Travel Space along with consolidation in Tour Space • Launch on iOS, Android and Windows Platform • Add 20+ Monuments • Initiate Audio Guide Sales OUR MASTER PLAN
  • 16. WHY INVEST IN GUIDDOO " " $45.9M Revenue Potential by CY 2018" 27M Mobile Travel User Base by CY 2018" STRATEGIC A Strong strategic fit to boost your investment in the Mobile Travel Space"
  • 17. KEY DIFFERENTIATORS" CONTENT • QUALITY • SCALABILITY • LOCATION • DENSITY • LANGUAGES DISTRIBUTION • LOW COST • PARTNERS • RELEVANT GUIDDOOS • EXPERIENCE • NETWORK • ENERGY • PASSION TECHNOLOGY • MOBILE • HANDSFREE • PLATFORMS • PRACTICAL
  • 18. EXIT STRATEGY Travel Industry Buyout 8 – 10* TIMES Expected ROI on Amount Invested in Guiddoo World FZ-LLC 3 YEARS Expected Minimum Investment Period Company! Arena! TripAdvisor " Travel Planning" Lonely Planet " Travel Content" Antenna" Audio Content" Viator " Tour Guides and Ticketing" Series B London AIM IPO *Based on Valuation of 2 times Revenue Multiple by CY 2017 and Series A Dilution of 20%
  • 19. NIDHI VARMA | FOUNDER" +971.50.7985452" VINEET BUDKI | CO -FOUNDER" +1.650.937.9602 +971.52.6322444" imguiddoo" nidhi.varma@guiddoo.com vineet.budki@guiddoo.com" twitter.com/Imguiddoo" facebook.com/imguiddoo" http://crowdfunder.cf" com/imguiddoo"