Guiddoo is a mobile app that provides personalized audio tours and travel guides for tourists visiting popular monuments, museums, and tourist spots. It aims to become the largest repository of travel destinations on mobile by adding over 1000 destinations with information, tours, and guides in multiple languages. Guiddoo sees a large market opportunity in the estimated 540 million annual leisure travelers, 60% of whom visit tourist spots. It has over 60,000 downloads and sees potential to generate $45.9 million in revenue by 2018 as the mobile travel user base grows to 27 million.
2. THE LOST TRIP TO EIFFEL TOWER…
Did you check
the timings?
Eiffel Tower is
open from 9am
to 11pm only
Did You Know?
You can buy your
tickets in Advance
to Eiffel Tower
Summit Online
3. WHAT IS GUIDDOO
TRAVE LLERS
A Personal Tour Guide and
Travel Planning Tool
BUSIN ESSES
Transactional Mobile Presence for
Travel Companies
TOUR BOOKING
ENGINE
TRAVEL INFORMATION
AND PLANNING GUIDE
SOCIAL SHARING
TOOL
MOBILE PACKAGES &
PROMOTIONS
ENGAGEMENT &
TRACKING TOOL
TRANSACTIONAL
SYSTEM
AUDIO GUIDES
4. I NEED A PERSONAL TOUR GUIDE
NOT A CITY GUIDE, AN AT-LOCATION GUIDE!
5. THE $3 B “MONUMENTAL” MARKET
Market opportunity
According to UNWTO 2013 report 1Bn
people travelled internationally. Out of
this 54% were leisure travellers, majority
of whom travelled to famous tourist spots
and monuments.
540+
Million
Leisure
Travellers
Vertical Location Visitors (M)
Monument Eiffel Tower 6
Monument Taj Mahal 4
Museums Louvre 9.3
Museums Natural History Museum 8
Tourist Spots Las Vegas Strip 40
Tourist Spots Times Square 39
60%
Travelled to
Tourist
Spots
Spend
$60 on
an
average
per trip
6. THE GUIDDOO TOUR APP
All the “Must See” Sights
at the Given Monument
A Step by Step or a
Walking tour to the
Tourist Spot
All the key History and
Trivia surrounding the
Tourist Spot.
All the Tourist you
need to know like
Hotels, Timings, etc
Audio and Textual Guides
in English
Share your Trip
Memories with your
Social Network
AUGMENTED
REALITY
BEACON
BASED GUIDING
HANDS FREE
SOLUTIONS
7. All the Sightseeing
Locations during a given
Tour
A Step by Step Tour Map
of the Package
Destination
All Activities at a given
Destination. More ARPU
per Customer
All the Information Tourists
need to know like Hotels,
Timings, etc
Audio and Textual Guides
in English
Lead Generation
and Transactional
Mobile Application
THE GUIDDOO B2B APP
CONTENT
MANAGEMENT
SYSTEM
ECONOMICAL
COSTS
MANAGED
TECHNOLOGY
8. NIDHI VARMA
DUBAI
CEO & Founder
THE GUIDDOO’S
VINEET BUDKI
DUBAI
VP-Marketing & Strategy
DARSHAN SHARMA
Dubai
Head - Marketing
• 14+ Years of Travel
Experience
• Worked with two
international airlines
• Strong experience in
the Middle East
• Graduate from NM,
Mumbai University
• Built a successful
eCommerce startup in
the past
• Worked at Emirates,
Tata Consultancy
Services and Rocket
Internet
• MBA from IE Business
School and Cornell
University
• A Social Media Expert
with strong expertise in
Customer Experience
• Worked at Tata
Consultancy Services
• Graduate from Mumbai
University
ABRAR AHMAD
DUBAI
Advisor & Board Member
• 15+ years Seasoned
Professional in Travel
Technology Sphere,
• Currently Partner,
Travel Capitalist
Ventures
• Advisory Board
FishFishMe
• Mentor, In5
• Harvard Educated
PASSIONATE TRAVELLERS, HIGH ON ENERGY!
9. COMPETITOR ANALYSIS
Direct
Strong Activity in last 18
Months on the Mobile Tour
Guiding Space
Indirect
Human Tour Guides,
Audio Guides, Travel Books
10. BUT WE ARE DIFFERENT…
…….AND 10X BIGGER
Technology
Driven
Business
Model
Largest
Repository of
Monuments on
your Mobile
User Experience
Driven
11. GUIDDOO IN THE PRESS
Guiddoo Wants to Be Your Personal
Tour Guide; Does A Great Job of It
Best travel Guide app present in the market
एक # एक फीचस
Veterans in the travel space: Guiddoo
A Young Turk!!!
Arming those who Wander.
Competing with Google
and Apple!
12. AWARDS & RECOGNITIONS
Guiddoo featured on
CNBC TV18 Young
Turks, a leading
Startup Program on
Indian television in
March 2014.
First Indian Tech
Startup to get
selected for the
Government of
Dubai backed In5
Incubation Program
Winner of the Red
Herring Asia Top
100 in 2014. Also
participating in the
Red Herring Global
in Los Angeles in
Nov 2014
Selected as an
Alpha Company for
The Web Summit,
Dublin which is
Europe's largest
tech startup event
13. 9%
15%
6%
5 6
%
14%
THE STORY SO FAR
DOWNLOADS: 60,000+
SESSIONS PER DAY: 400+
SCREENS PER SESSION: 4.59
NEW USERS PER DAY: 80-120
4.4
4.5
KEY PROSPECT B2B CLIENTS
14. PERFORMANCE BENCHMARKS
HIGHER PERFORMANCE WRT TRAVEL SEGMENT
*Based on Flurry Analytics"
Average 60s Session
Length compared to 33s for
Travel & Local Segment"
Median 2.7 sessions /month
compared to 2.5 sessions /
month for Travel & Local
Segment"
Strong Target Segment
Presence: Leisure Travellers,
Business Travellers and
Social Influencers"
Year Round User Retention
unlike Travel Segment"
In-App Virality, Stronger Social
Integration and Faster User
Growth Hacks"
15. Launch
October 2013
2014
2015
2016
Grow and Add
Jan 2014 – Dec 2014
Build Revenue
2013
Jan 2015 – Dec 2015
Break Even &
Consolidate
Jan 2016 – Dec 2016
• Increase In-Destinations to
400+
• Introduce Arabic, French,
Chinese along with 7 other
languages
• Add Culture, Arts and 8
other Verticals
• Release Google Glass
GDK and Ocolus VR
• Initiate Monument Ticketing
• Raise Capital: $500K
• Increase In-Destinations to
1000+
• Grow Revenue Streams to
Maximum Potential
• Build Partnerships with
Telcos, Travel Players and
Mapping Companies
• Build ground presence
across 4 Countries
• Add more Products and
initiate Tour Sales
• Raise Capital: Series A
• Increase revenue streams
with maximum efficiency
and achieve operational
break even
• Achieve Market Leadership
in the Mobile Audio Guide
and Tour Segment
• Initiate entry into Travel
Space along with
consolidation in Tour Space
• Launch on iOS,
Android and
Windows Platform
• Add 20+
Monuments
• Initiate Audio Guide
Sales
OUR MASTER PLAN
16. WHY INVEST IN GUIDDOO
"
"
$45.9M
Revenue Potential
by CY 2018"
27M
Mobile Travel User Base
by CY 2018"
STRATEGIC
A Strong strategic fit to boost
your investment in the
Mobile Travel Space"
17. KEY DIFFERENTIATORS"
CONTENT
• QUALITY
• SCALABILITY
• LOCATION
• DENSITY
• LANGUAGES
DISTRIBUTION
• LOW COST
• PARTNERS
• RELEVANT
GUIDDOOS
• EXPERIENCE
• NETWORK
• ENERGY
• PASSION
TECHNOLOGY
• MOBILE
• HANDSFREE
• PLATFORMS
• PRACTICAL
18. EXIT STRATEGY
Travel Industry Buyout
8 – 10* TIMES
Expected ROI on Amount Invested in
Guiddoo World FZ-LLC
3 YEARS
Expected Minimum Investment Period
Company! Arena!
TripAdvisor " Travel Planning"
Lonely Planet " Travel Content"
Antenna" Audio Content"
Viator " Tour Guides and Ticketing"
Series B
London AIM IPO
*Based on Valuation of 2 times Revenue Multiple by CY 2017
and Series A Dilution of 20%