1. The document discusses trends in smart devices and smart advertising, including cameras, printers, phones, tablets, and televisions. It notes that cameras are integrating more smartphone-like capabilities, pocket printers allow wireless printing, and tablets are becoming smaller and more diversified. 2. Television trends include ultra high definition and interactivity. New technologies like dual screens, touch screens, and gesture recognition are being used in television advertising. 3. Advertising is increasingly using digital screens, posters, walls, and new technologies like augmented reality, QR codes, near field communication, and transparent displays. These technologies allow interactive and personalized ads.

1. Wunderman Interactive Designer_Chris Lee

2. 2013 Focused Trend
ECO ITSMART
FAMILY SINGLE INTERSEXUAL

3. 24 / 7 with
SMART

4. Contents
>Smart Device
>SmartAdvertisement
01_Camera
02_Printer
06_Poster
07~09_Wall Advertising
10_Etc
03_Phone
05_Television
04_Tablet
>Back Ground

5. TV
2013
Expected
Ads expense
>BackGround
2013
2012
[ billion / % ]
0.0%
500
20.0%
40.0%
60.0%
80.0%
100.0%
120.0%
1,000
1,500
2,000
2,500
-20.0%
Radio
News
paper
Magazine Internet Mobile Cable TV IPTV
Growth rate
compared to last year
1.0%
1.4%
-5.1%
-1.0%
8.5%
110.0%
7.5%
21.3%
Source : Cheil Worldwide, Korea Investment & Securities
http://rinkur.tistory.com/110

6. LG world festival and SAMSUNG galaxy studio –
Showcase of the latest smart-devices.
>BackGround

7. > Smart Device
01_Camera
02_Printer
03_Phone
05_Television
04_Tablet

8. 01 _Camera

9. 1. Camera
Single-lens reflex camera Digital single-lens reflex camera Digital camera Smart camera

10. 1. Camera

11. 1. Camera
The smart camera has almost the same capabilities as the smart
phone, with the capability to do instant chatting, instant photo editing, etc.

12. 02 _Printer

13. 2. Printer
Inkjet printer Laser printer Laser All-in-One printer Pocket photo

14. 2. Printer
LG’s pocket printer gives consumers the power to print photos on-the-
go, anytime and anywhere they want.

15. 2. Printer
Pocket printer is also
allows wireless printing.

16. 03 _Phone

17. 3. Phone
Folder phone Slide phone Current Smart phoneSmart phone

18. 3. Phone
Smart Phone Trend: Bigger screens and
increased connectivity (NFC, LTE, etc)

19. 04 _Tablet

20. 4. Tablet
Tablet Current Tablet

21. 4. Tablet
Tablet Trend:
Smaller, lighter and more
diversified.

22. 05 _Television

23. 5. Television
Wired CRT TV LCD TV Smart TV(IPTV)

24. 5. Television
TV Trend: Ultra HD TV

25. 5. Television
TV Trend: Interactive TV

26. 5. Television
Dual play
2 screen in 1 TV
What you see
standing on the right
side of the television
screen is different
from what you see if
you stand on the left
Touch-pen screen TV
Watch and Draw

27. 5. Television

28. 5. Television

29. > Smart Ads
06_Poster
07~09_Wall advertising
10_etc

30. Advertisement TREND
CHANGE

31. 06 _Poster

32. 6. Poster
Color poster ADBlack and white poster AD Digital screen poster

33. Digital signboards are increasingly being used in South Korea, especially in areas
with high human traffic.
6. Poster
2013 : Approximately $ 140 billion
The scale of South Korea's digital signage advertising market.
Source : Korea Investment & Securities

34. 07~09 _Wall advertising

35. 7~9. Wall advertising
Backlit advertising Digital screen wallColor panorama advertising

36. 7~9. Wall advertising

37. Using QR code, Homeplus virtual store
shorten customer's purchase path.
Homeplus Virtual Store
QR code(Quick Response code)
7~9. Wall advertising

38. NFC(Near Field Communication)
Shinhan Bank Smart Mall
NFC makes it possible to purchase directly
while advertisement goes on.
7~9. Wall advertising

39. Gesture recognition technology
CGV magic wall
CGV's magic wall intrigue people's interest
with gesture recognition technology.
7~9. Wall advertising

40. 10 _Etc

41. Using Augmented Reality App,
David Bowie promotes his new
Album.
10. Etc
AR(Augmented Reality)
QR Code
AR(Augmented Reality) QR Code

42. Mix Less. Miss Less(Vodka)
Advertisement with AR Code
10. Etc
AR Code
AR(Augmented Reality) + QR Code
Calvin Klein
Advertisement with AR Code

43. 10. Etc
Screen on café’s vibration alarm

44. 10. Etc
Advertisement with transparent LCD
[ LG CNS Cth:roo ]

45. Thank you!