Laying the Digital Foundation for Your Organization

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The document discusses how digital disruption is transforming companies and industries. It notes that connectivity and the power given to customers through mobile apps and social media are overturning traditional models. 94% of people now use mobile apps and browsers on their phones. The number of digital magazine readers has increased by 13.8% in recent years. The question for companies is no longer whether they will be disrupted, but when disruption will occur. Emerging technologies like artificial intelligence, augmented reality, the internet of things, beacons, and big data are encircled in a "wheel of disruption" driving this change. The document raises questions about how to integrate digital strategies like mobile apps, social media, and digital marketing into business areas like publishing

Marketing

IN A TIME OF CHANGE
LAYING THE FOUNDATION
Debbie Bates-Schrott
President/CEO
Bates Creative
@dschrott

94% of people use mobile
apps and mobile web/
browsers, but APPS are the
preference with 36% of
people spending more time using
apps compared to 16%that use
just mobile web. (source: session m)

The number of US adults
reading digital magazines has
increased 13.8% from 2015,
with nearly 42%of US adults
reporting having read one or more
digital magazine issues in the last
30 days.
(source: 2016 Mequoda American
Magazine Reader Study Handbook)

WHEEL OF
DISRUPTION
WITHIN THE WHEEL
OF DISRUPTION, THE
‘GOLDEN TRIANGLE’
IS ENCIRCLED BY
OTHER EMERGENT
TECHNOLOGIES AND
SECTORS AFFECTED
BY MOBILE, SOCIAL,
AND REAL TIME,
SUCH AS BIG DATA,
GEO-LOCATION,
CLOUD, AND MORE.
WEARABLES MAKERS
PAYMENTS
VIRTUAL
AI+
AR
SHARING
INTE
RNET
OFTHINGSBEACONS
BIGDATA
APPS
2NDSCREEN
GAMIFICATION MESSAGING
GEOLOCATION
EPH
EM
ERAL
MOBI
LE S
OCIAL
REAL TIME
DISRUPTIVE
TRENDS +
TECHNOLOGIES
CLOUD
CLOUD
BRIAN SOLIS @BRIANSOLISALTIMETER

WEB
APPS
SOCIAL
PRINT
DIGITAL
MARKETING
LIVE
EVENTS
PUBLISHING

sales enablement • magazines • annual reports •
employee communications • training • tourism
• external communications • recruitment • news
• research reports • and many more.

CONSIDERATIONS
WHAT’S IN IT FOR THE USER?
WHAT KEEPS THEM COMING BACK?

THANK YOU!
Debbie Bates-Schrott
President/CEO, Bates Creative
debbie@batescreative.com
301-495-8844 x101
debbie@batescreative.com
twitter: @dschrott

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Laying the Digital Foundation for Your Organization

1. IN A TIME OF CHANGE LAYING THE FOUNDATION Debbie Bates-Schrott President/CEO Bates Creative @dschrott

2. “An EXPLOSION OF CONNECTIVITY, and THE POWER it gives customers, is TURNING COMPANIES UPSIDE DOWN.” -The Brand Flip by Marty Neumeier

3. “Industry is undergoing a MASSIVE MIGRATION from a material-based economy to a digital one.” -The Brand Flip by Marty Neumeier

4. 94% of people use mobile apps and mobile web/ browsers, but APPS are the preference with 36% of people spending more time using apps compared to 16%that use just mobile web. (source: session m)

5. The number of US adults reading digital magazines has increased 13.8% from 2015, with nearly 42%of US adults reporting having read one or more digital magazine issues in the last 30 days. (source: 2016 Mequoda American Magazine Reader Study Handbook)

7. “The question isn’t whether your COMPANY WILL BE DISRUPTED, but when.” -The Brand Flip by Marty Neumeier

8. TIME DIGITAL DISRUPTION FOR

9. WHEEL OF DISRUPTION WITHIN THE WHEEL OF DISRUPTION, THE ‘GOLDEN TRIANGLE’ IS ENCIRCLED BY OTHER EMERGENT TECHNOLOGIES AND SECTORS AFFECTED BY MOBILE, SOCIAL, AND REAL TIME, SUCH AS BIG DATA, GEO-LOCATION, CLOUD, AND MORE. WEARABLES MAKERS PAYMENTS VIRTUAL AI+ AR SHARING INTE RNET OFTHINGSBEACONS BIGDATA APPS 2NDSCREEN GAMIFICATION MESSAGING GEOLOCATION EPH EM ERAL MOBI LE S OCIAL REAL TIME DISRUPTIVE TRENDS + TECHNOLOGIES CLOUD CLOUD BRIAN SOLIS @BRIANSOLISALTIMETER

10. MOBILE APP WHERE FIT? DOES THE

11. WEB APPS SOCIAL PRINT DIGITAL MARKETING LIVE EVENTS PUBLISHING

12. sales enablement • magazines • annual reports • employee communications • training • tourism • external communications • recruitment • news • research reports • and many more.

13. CONSIDERATIONS WHAT’S IN IT FOR THE USER? WHAT KEEPS THEM COMING BACK?

14. THANK YOU! Debbie Bates-Schrott President/CEO, Bates Creative debbie@batescreative.com 301-495-8844 x101 debbie@batescreative.com twitter: @dschrott

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Laying the Digital Foundation for Your Organization