2. FROM THE DIRECTORS
Erik Larsen & Gianluca Colombo The rapid growth of faculty and students at While our USI EMBA is in English and offers
USI, has created an exciting new opportunity an international outlook, something all
to launch a customized EMBA program with organizations need today, it is anchored in
international reach. Offering an advanced the everyday experience of doing business
management degree yet still providing a truly specifically in Ticino, and more generally
personalized touch is seldom possible, yet we in Italy, Switzerland and the rest of Europe.
have all the resources to offer this high-quality Indeed, we are privileged to have a mix of
and still accessible program. national and international organizations in
most areas of the economy, and - thanks to
At USI, we now have the right core faculty our prime geographical location - to form
from a range of countries, with the right one of the main links between North and
experience both academically and practically, South Europe. Come join us in Lugano for
as well as the right background from this exceptional opportunity for professional
internationally recognized business schools. development.
Moreover, our professors are enthusiastic to
share their global management knowledge
and insight with the EMBA participants, to
EMBA IN BRIEF Degree: Executive Master in Business Administration exchange experiences with them and to help
Duration: 18 months part-time, May 2011 – October 2012 them build on their current skills and explore
Frequency: 4-day session every month, from Thursday to Sunday new possibilities.
Modules: 14 modules of 4 days each, plus 3 months of project work
Location: Lugano, Switzerland
3. “When the economic climate is tough and unemployment is high,
The USI EMBA: global in scope, regional in focus
the best investment people can make is to invest in themselves…”
USI EXECUTIVE MBA VALUE FOR YOU RELEVANT TO YOUR CAREER VALUE FOR YOUR ORGANISATION
The USI EMBA is a modular, advanced master in management degree, taught in English, by The EMBA degree is one of the most solid All organizations face global challenges and The USI Executive MBA is focused on current projects or future plans under
exceptional international faculty at the Università della Svizzera italiana. Participants meet investments you can make in yourself. competition today, independently of their creating a win-win for both participants the supervision of a faculty expert. For
once a month in Lugano for four days, from Thursday to Sunday, over a period of fifteen Accelerated intellectual development, size. Local enterprises and multinational and their organizations. By investing in a example, a recent student research paper
months. The program’s flexible format allows managers and executives to complete all the greater strategic vision and immediately corporations both require leaders who are high-potential employee and sending him/ showed how an international organization
courses while working full time. The degree ends with the opportunity for participants to applicable knowledge are some of the at ease doing business not only in their own her to do the USI EMBA, an organization can save 12-14% on their distribution
apply their new knowledge and skills: under the guidance of a professor, they carry out a benefits you can expect from joining the country, but also outside of its borders. It is benefits in the short-term from the up- costs; the research results are currently
three-month-long keystone consulting project. USI EMBA program. You will return from essential that you, the company executive, to-date management knowledge and being implemented by the organization in
each module to your organization with have a deep understanding of the fast- ready-to-apply skills that the participant question. In addition, in the long-term, the
new skills to better identify, frame, and changing global environment, how this brings home after each module. In the organization benefits from the graduate’s
USI EMBA distinctive features: solve complex business problems; the affects your local industry, and how your medium-term, the company project energy and drive to secure a solid basis for
confidence to make important business organization can best leverage its resources offers the possibility of a fresh look at growth and expansion, his/her enhanced
distinguished, international faculty with extensive experience: both from leading decisions in an uncertain and rapidly to excel in the face of this challenge. Drawing leadership skills, as well as a new network
international business schools and from strategic company consulting around the world changing environment; and the leadership on real examples from regional, European of multi-industry contacts.
personalized learning experience: thanks to the small class size of fifteen to twenty skills to drive fundamental change in your and international businesses, the USI
participants, exchanges between participants and faculty are meaningful and organization and industry. The EMBA also Executive MBA faculty help prepare you for “Participants gained in all areas of
tutoring ensures that each individual gains the maximum from the courses allows you to test your new skills under this role. You will also be able to meet senior professional development, with the largest
tailored advanced courses: the class participants will together select four options the expert guidance of USI’s top faculty managers from local and regional companies improvements in business discipline
from a range of possible courses during the keystone project at the end of as they will be invited to present and discuss integration, critical thinking, decision
balance between theory, concepts and applied learning: permanent and guest the program. current topics with the class, in this way you making, global sensitivity, leadership, and
instructors share their knowledge and guide participants in the practical application will expand your local network. teambuilding”
of new concepts and competences
outstanding location: a breathtakingly beautiful setting for inspired learning Company support for the candidate’s
participation in the program is an element
in the final admission decision.
4. “The Executive MBA will guide you through
your personal transformation”.
WHO IS RIGHT FOR THE PROGRAM? TRULY INTERNATIONAL FACULTY
USI EMBA participants are managers and business leaders with significant professional experience, gained either locally or internationally, All of our highly experienced and qualified academics
from all types of organizations, companies and institutions. You must hold a bachelor degree (in any one of a range of disciplines), be inspired have international backgrounds and experiences across
by acquiring knowledge, insight and understanding relevant to your current and future positions and be motivated by the passion to succeed Europe and beyond. The USI EMBA faculty members
and the desire to further your competences, skills, and careers. are selected for their excellence in teaching and applied
research, their experience working with business and
While you will all have diverse backgrounds, experiences and knowledge, you will share a willingness to learn and grow from exchanges with governments and, last but not least, their teaching in
other participants and faculty as well as be enthusiastic about contributing to the improvement of your organizations. This combination of executive education programs at top business schools.
diversity and passion ensures that discussions in the classroom and during group work provide new angles and perspectives for all participants. They are experts in helping executives apply the latest
management theory to their work and they take a multi-
disciplinary approach to their subjects, encouraging
“Networking is a key to business success” participants to do the same. Additional external faculty
from well-reputed business schools offer a number of the
SUSTAINED LEARNING EXPERIENCE
advanced courses and teach a few core courses.
Since the managers and executives in the program continue to work, it is The USI EMBA experience transcends the classroom and
important to balance both work and study commitments. The USI EMBA offers an ideal time for learning about other professions
stimulates you to become more effective in the office and to face new and cultures. Lunches, class breaks, social events and other
business challenges with fresh perspectives and energy. In parallel, the activities present informal opportunities for networking
requirement for on-site presence is limited to 28 working days and 15 with participants and speakers.
weekends over 18 months. An easy-to-use e-learning platform enables you
to continue exchanging with faculty and their peers and to complete group In addition, USI EMBA participants, as future USI alumni, have
work and other assignments between modules. access to an exclusive and extensive international network.
For further information about the Alumni Service check our
website at: http://www.alumni.usi.ch/
5. ThE EMBA fACULTY inCLUDES:
pAuLo GonçALvEs
GiAnLucA coLoMBo GiAnLucA cArnABuci Director, Humanitarian
Erik LArsEn Executive MBA Co-Director GiusEppE ArBiA FiLippo cArLo WEzEL Assistant Professor ALEssAnDro LoMi Logistics and Management
Executive MBA Co-Director Professor of Entrepreneurship Visiting Professor of Professor of Organization of Organization and Professor of Organization Associate Professor of
Professor of Strategic and Management Quantitative Methods and Management Management PhD FrAnçois DEGEorGE and Management Operations Management
Management PhD M.Sc.(Milano) PhD (Cambridge), PhD (Bologna), (Amsterdam), M.Sc. (Genoa), Professor of Finance PhD (Cornell), M.Sc. PhD (MIT Sloan), M.Sc.(MIT),
(Copenhagen), M.Sc. Eng M.Sc.(Rome) M.Sc. (Bologna) M.Sc. (Carlo Cattaneo) PhD (Harvard), M.Sc.(Paris) (Bologna) M.Sc.(USP), B.Sc.(ITA)
(Copenhagen) research and teaching
interests include family research interests include research interests include research interests include research interests include research and teaching research interests include
research and teaching business, entrepreneurship spatial econometrics, point organizational theory, organizational theory, empirical corporate finance, interests include behavioral operations
interests include strategy, and strategy formation. pattern analysis, industrial inter-firm mobility and social network analysis, and behavioral finance and organizational theory, management, humanitarian
operations and energy. Gianluca held positions in clustering and regional corporate demography. innovation. After finishing corporate governance. social network analysis and operations and system
Erik held positions in italy and visiting positions in economic growth. Giuseppe filippo held faculty his degree in Amsterdam françois held positions corporate demography. dynamics. Paulo held
Copenhagen, Bologna and france and finland before has held a number of positions at the Universities he worked at Bocconi at hEC Paris and visiting Alessandro held positions positions at the University
London before he joined joining USi. he has extensive positions in italy and he of Tilburg and Groningen University, Milan. he joined positions in the USA in the USA, London and of Miami and MiT Sloan
USi. he has taught executive consulting experience in a is currently professor at (The netherlands), as well USi in 2008. before joining USi. he has Bologna. he has consulted School of Management,
courses and consulted in range of industries. University “G. D’Annunzio” as visiting positions at the consulted in the financial in a number of different before joining USi. he has
north and South America, of Chieti and LUiSS “G. Wharton School and hong sector. industries such as telecom consulted in north and
Europe and Africa over the Carli” in rome. he has Kong, before joining USi. and energy. South America.
last two decades and won been a visiting professor at he received the Credit Swiss
the Credit Suisse teaching several US institutions and teaching award in 2008.
award at USi in 2010. consulted for both private
and public organizations.
6. CORE CURRICULUM
CURRICULUM AND SCHEDULE OVERVIEW QUANTITATIVE METHODS can you become one? These are the type of directly relates to the running of the company
Using quantitative tools to analyze business questions that will be discussed in OB. and the option that creates.
information and to develop company strategy is
The USI EMBA starts in May 2011 and continues through Before module PREPARE FOR MODULE a requirement for business leaders. The course MARKETING STRATEGY
October 2012. Classes are held in Lugano every month, for covers an introduction to probability, statistics, Without a market, is there any point in How can a firm compete effectively within
fifteen months – except during August – and are taught over Thursday Friday Saturday Sunday optimization, all used in understanding having a product? Understanding consumers, its market? Using conceptual frameworks to
four consecutive days, beginning on Thursday morning at 10am 8:30-10:00 business trends and improving efficiency. competitors and product development is better understand the external environment -
C1 C1 C1
and continuing until 15:00 the following Sunday. 10:00-12:30 C1 critical to most businesses. Moreover, in today’s competition and barriers - as well as internal
Month 1 12:30-13:30 Lunch Lunch Lunch Lunch ACCOUNTING increasingly global market branding takes on a drivers for a sustainable competitive advantage
The program has ten core courses, four advanced courses and 13:30-15:30 C2 This course provides the necessary information new dimension. Finally, the course looks at the are the focus of this course.
three months project work in the end. 15:30-17:30 C2 C2 C2 and tools to understand financial accounting channels and new tools available for product
requirements and reporting. In addition, it promotion. OPERATIONS MANAGEMENT
During the core curriculum, two courses (or subjects) will be offers an introduction to the useful concepts How can you develop reliable yet flexible
taught in parallel: one in the morning and the other in the Between Modules COURSEWORK PREPARATION FOR NEXT BLOCK and frameworks that form the basis of supply chains? Where is the best location
afternoon for four consecutive days, from Thursday through to managerial accounting. HUMAN RESOURCES for production? How and why would you
Sunday. Courses will begin in one, 4-day block and continue, Thursday Friday Saturday Sunday MANAGEMENT introduce quality systems in your organization?
one month later, in the next 4-day block. Two blocks make up 8:30-10:00 ECONOMICS Hiring is critical for most organizations, but These are some of the issues dealt with in this
C1 C1 C1 how do you get it right? What is performance
a module. Between each half of module there will be time to 10:00-12:30 C1 How does the current economic climate affect course.
reflect on the learning and work on the assignments for the Month 2 12:30-13:30 Lunch Lunch Lunch Lunch firms? Understand the newest insight from and how do you evaluate it? How do you
module’s two subjects. The advanced courses will generally be 13:30-15:30 C2 micro-economics and game theory as well create the right incentives for your valued ENTREPRENEURSHIP AND
done over just one block, i.e. four days. 15:30-17:30 C2 C2 C2 as the influence of macro economics on the employees? This course looks at all these INTRAPRENEURSHIP
business environment. aspects of managing employees. Creating new enterprises is vital for the
Below is an illustration of the process for completing a module, economy, and so are the processes inside
i.e. two courses over two blocks. C1 and C2 represent two core After Module EXAM FOR C1 AND C2 AND PREPARATION FOR NEXT MODULE ORGANIZATIONAL BEHAVIOR organization for creating innovative products
courses. AND LEADERSHIP FINANCE and services. In this course the discussion will
How do individuals, groups and organizations Understanding the financial options available be around creation of new companies as well
learn? Why do some groups perform well is essential. This course focuses primarily on as ways in which existing organizations can
while other don’t? What is leadership and how corporate finance, i.e. the finance, that stay or become entrepreneurial again.
7. ADvAnCED COUrSES
ThE UnivErSiTà DELLA SvizzErA iTALiAnA (USi)
While the core courses are the cornerstone of the program, the advanced Examples of what they might include are:
courses, offered towards the end of the 18-month period, give participants the
opportunity to take a more in-depth view on selected topics and issues. The The Università della Svizzera italiana - USI was founded in 1996. A
EMBA class will have the possibility to influence the choice of these courses by Innovation M&A public institution, it is part of the prestigious Swiss university system
together selecting from a list of possibilities proposed by internal and external Change Management Negotiation & Decision Making that includes nine cantonal universities and two Federal Institutes of
professors. Technology. USI has the Swiss OAQ accreditation.
International Business Leadership
Analytics of finance Today, USI comprises four faculties: Economics, Communication
Capital Markets
and strategy Sciences and Informatics in Lugano, and Architecture in Mendrisio.
It has a total student population of over 2800 from more than one
KEYSTOnE PrOjECT hundred countries, and a teaching staff of 650 professors, lecturers
and assistants, that is equally diverse. Benefiting from a unique
Once the core-curriculum has been completed, the participants, with the help of the relevant professors, finalize their project focus. The geographic and cultural location – USI acts as a bridge between the
3-month keystone project is generally done within the EMBA participant’s company. An integral part of the advanced management learning South (Lombardy) and the North (the rest of Switzerland across the
experience, the project positions the participant as a consultant. Using their new skills and professional experience, the participant will then Alps) – USI is a multilingual and multicultural university with a strongly
work on a strategic issue for their company under the guidance of an USI professor. international outlook. It has established partnerships with universities
in the USA, Europe and Asia.
Unique to USI are its small classes, direct student-teacher contact,
SEMinArS AnD COnfErEnCES
ample classroom and laboratory space and top-quality facilities. These
unique characteristics give our university an identity of its own.
In the few last years there have been seminars with senior managers from the chemical sector, the fashion industry, the banking sector,
pharmaceutical sector as well as the telecom industry. These University seminars will be open to the program participants in addition to the
special seminars and talks with international and local speakers reserved for the EMBA class.
8. ADMiSSiOn rEqUirEMEnTS AnD fEES «Lugano: is an attractive location in
an international business environment.»
ADMission rEQuirEMEnts tuition AnD FEEs
Candidates need a minimum of four years of full-time work The cost of the Executive MBA is CHF 45,000 (approx. EUR 34,500).
experience; evidence of leadership experience or potential; letters This includes tuition, all program-and project-related fees, course
of recommendation and a bachelor’s degree in any discipline. In materials, coffee breaks, program lunches and one class dinner per
LOCATiOn
special cases, applications based on professional qualifications may module.
also be considered. Candidates will also be invited for an interview
as part of the admission process. For participants requiring accommodation during the modules, the Università della Svizzera italiana is located near the city center of the
University has preferred rate agreements with some hotels located picturesque and hospitable city of Lugano, and five minutes from the
AppLicAtion pAckAGE near the campus. stunningly beautiful Lake of Lugano. The University campus has modern
The application file should include: classrooms fitted with WIFI and the latest equipment for teaching, as
Completed application form Tuition fees do not include accommodation, books, travel to-and- well as a comprehensive library covering both the academic as well as
CV or resume from Lugano. Meals not specifically listed above need to be covered the practical aspect of management. The library is accessible online to
Essay motivating the candidate’s decision to do the USI EMBA by the participant. participants from on and off-campus.
2 Letters of recommendation from supervisors or colleagues
University (Bachelor) degree transcripts The program fee is payable in three installments. The first installment In keeping with its dynamic nature, the University facilities continue to
of CHF 2,000 is due immediately after confirmation of admission to expand and additional buildings and facilities are currently being planned
The application form can be downloaded from www.emba.usi.ch. the program. The second and third payments of CHF 21,500 are for the Lugano campus.
due in April 2011 and January 2012.
DEADLinE At the cross-roads of northern and southern Europe, Lugano is easily
The program operates a rolling admissions policy. Since class size FLExiBLE pAyMEnt pLAn accessible by train, plane, bus and car from Zurich, Milan, Geneva and
is limited, candidates are advised to apply as early as possible. For Self-sponsored students may apply for the option of spreading the many other European and international centers.
the course starting in May 2011 , the final deadline for submitting payment of their tuition over a period of up to three years at 0%
applications is April 15, 2011 . Candidates meeting the admission interest.
criteria will be contacted for an interview within a week of the
admission’s office receiving the complete application package.
9. EMBA
Executive Master
COnTACT in Business
Administration
Cristina Saporiti
Program Manager Executive MBA
Via G. Buffi 13
CH - 6904 Lugano
emba@usi.ch
cristina.saporiti@usi.ch
Tel. +41 (0) 58 666 4478
Fax +41 (0) 58.666.4647
www.emba.usi.ch
