6. Meaning of Perception
Perception may be defined as the process by which an
individual selects, organizes and interpret stimuli into a
meaningful and coherent picture of the environment in
which he lives.
The process by which people notice and make sense of
information from the environment”
11. Expectations
State that anticipation of a particular behavior from a
person .
Affects what a person perceives.
12. Eexperience
Experience and knowledge serve as basis for
perception. While one’s successful experience enhance
his/her perceptive ability, failure erodes his/her self
confidence. Successful experience also helps perceiver
understand stimuli with more accuracy.
13. Factors in the situation
Time
Time perception is a construction of the brain that can
also be manipulated and studied through a variety of
experiments.
What are the factors that affect your perception of
how time passes?
Level of fatigue
Level of Concentration
Depression & Happiness
15. Social setting(How an individual
perceives other)
“Social perception is that part of perception that
allows people to understand the other people in
their social world.”
Social perceptions can obviously be flawed - even
skilled observers can misperceive, misjudge, and
reach the wrong conclusions. Once we form
wrong impressions, they are likely to persist.
16. Factors in the target
Try this exercise. Look at each umbrella image. Is the
message of each image different? If so, what makes the
message different?
17. Novelty:-
novel or something unique or a
peculiar idea is likely to attract anyone’s attract
attention. white person or a black person in India
catches attention faster.
18. Motion
People gives more attention to moving objects than
the stationery objects.
Example:
Moving object Stationery object
19. Sounds
Sound level or noise level is a physical quantity
measured with measuring instruments.
Loudness is a psycho-physical sensation perceived by
the human auditory perception or the human
ear/brain mechanism. That is not the same.
Furthermore, for speech, music, and many other
sounds, the physical characteristics of the sound
produce hearing sensations in the listener. TV
advertisement, Radio advertisement
20. Size
Larger object is more likely to be noticed than a smaller
Object.
Example:
Which you can read fast?
God is great God is great
22. Proximity
Proximity or geographical proximity is an important
factor for formation of groups. For the same reason
an individual behavior may be perceived to be group
behavior.
23. But the real is the all ball is not
happy but sad.
24. Similarity
how items that are similar in some way tend to be grouped
together. On similarities and differences in cultural perceptions
of the environment.
25. Common shortcuts in judging
others
Selective perception
People selectively interpret what they see
on the basis of their interests, background, experience
and attitudes.
26.
27. Halo effect
Tendency to draw a general impression about an
individual on the basis of a single characteristic.
• Halo effect is just like 1st impression is Last
impression
• Like people having good quality and dislike
those who have bad qualities. People may be
judged by their work not by their dress
• People may be judged by their result not by their
attendance
28. Contrast effect Evaluation of a person’s
characteristic that is affected by comparisons with
other people recently encountered who rank higher or
lower on the same characteristic.
