1. Inkzee Technologies SL
Alejandro Barrera
CEO and Founder

2. Problem
¿Do you remember when you used to go to the
library and look up information?
Internet has changed everything, now...
THERE IS TOO MANY!
We need tools that help us order and filter all
the accessible information

4. Solution
Eliminate the information noise and duplicity so
we can get better quality

5. Solution
Inkzee offers 2 products for two different types of
users with 2 different problems and environments:
Inkzee Reader for Internet end users
Inkzee Enterprise for professional corporate
users

6. Solution (Reader)
Online blog aggregator for Internet end users

7. Solution (Reader)
Semantic identification and ordering of the user’s
duplicated information
Use of personal information sources for an easy
reading without duplicates
Sharing of the most interesting news with your
colleagues

8. Solution (Enterprise)
Professional corporate online service (SaaS) for
companies that creates thematic channels of
information

9. Solution (Enterprise)
Creation of thematic channels of selected
sources of information for each stakeholder of the
company
Filtering of the information of the channels with
keywords (brands, competitors, technology, ...)

10. Solution (Enterprise)
Multiple predefined thematic channels so you
don’t start with nothing
Statistics of the most and least valuable
information sources and usage and attention
profiles of stakeholders
Automatic recommendation of strategic
information sources for each channel

11. Market
6251 Millions of Internet users worldwide
345 Millions read blogs on a daily basis (and
growing)
57% of news consumers read them online, up
from 33% some years ago
31% of the former, consume them on online
blog aggregators
1Users that use Internet on a daily basis (Wave 4 - Universal McCann 2009)

12. Target Market
2532 Millions €

13. Show me the money!!
(Jerry Maguire 1996)

14. Business model
Inkzee Reader
Freemium model for any Internet user (Global)
Inkzee Enterprise
Pay per use licenses for professional clients
(Local and Global)

15. Business model
White brand (API)
Commercial agreements for the integration of
functionalities (Enterprise) in third party
websites (pay for traffic and use)

16. Technology
Use of RSS standards (XML)
Proprietary semantic algorithms
Scalable architecture on Amazon Web Services
(AWS)

17. Promotion Strategy
Promotion on the most significative social
media outlets (A-list bloggers, Twitter,
Facebook, LinkedIn)
Free workshops for companies on 2.0
technologies where we will introduce Inkzee
Demos to members of local consulting
companies (Accenture, Deloitte, ...) so they can
promote it to their end clients

18. Sales projections
500.000 €
375.000 €
250.000 €
125.000 €
Year 3
0€ Year 2
Year 1

19. Competitors
Consulting firms like Accenture, PWC, etc.

20. Achievements
1. Product prototypes (Reader/Enterprise)
2. Alpha and Beta phases for the Reader
3. 1st prize of the national EOI Business School
entrepreneurial contest
4. 2nd prize of the UPM young entrepreneurs
contest
5. Contact with several potential clients

21. Next steps...
Searching for investment (150.000 €)
- Grow the human team
- Grow the technological infrastructure
Launch of the Enterprise product
Launch of the Reader product

22. The team
Alejandro Barrera
CEO and Founder
MS in Computer Science (UPM)‫‏‬
UC Berkeley, USA
Previous startup experience
Cofounder of Tetuan Valley (tech incubator)
External consultant at Tuenti.com

23. The team
Ana Borrego
Marketing and sales VP
PhD Physics (Uni. Cantabria)
Master Marketing and Commercial Mgmt. (IE)
IBM, Sun Microsystems, Microsoft
Grupo Prisa
Grupo Santander – Produban (Strategy)

24. Thank you very much for your time
http://blog.inkzee.com
http://twitter.com/inkzee
abarrera@inkzee.com