2. INTRODUCTION
 Human behaviour a complex
phenomenon as it is most
difficult to define in absolute
terms. An individual's behaviour
may change due to a change in
the same environment or
exposure to a different
environment. Different people

3. Factors which influence individual
behaviour are………………………
PERSONAL FACTORS
ENVIRONMENTAL
FACTORS
ORGANISATIONAL
FACTORS

4. PERSONAL FACTORS
BIOGRAPHICAL
CHARACTERISTICS
PERSONAL
FACTORS
LEARNED
CHARACTERISTICS

5. BIOGRAPHICAL
CHARACTERISTICS
 Physical characteristics
 Age
 Gender
 Religion
 Marital status
 Experience
 Intelligence
 Ability

6. LEARNED
CHARACTERISTICS
Personality
Perception
Attitude
Values

7. BIOGRAPHICAL
CHARACTERISTICS
 Physical characteristics: Some of
these characteristics are related to
height, skin, complexion, vision,
shape and size of nose, weight etc.
 Age: Age is considered to be an
inherited characteristic because it is
determined by date of birth.
 Gender: Being a male or female is
genetic in nature and it is considered

8. BIOGRAPHICAL
CHARACTERISTICS
 Religion: The religion and culture
also determine attitudes towards
financial incentives. People who are
highly religious are supposed to
have high moral values,eg; they are
honest they do not tell lies or talk ill
of others.
 Marital status: There are not enough
studies to draw any conclusion as to

9. BIOGRAPHICAL
CHARACTERISTICS
 Experience: Work experience is
considered to be a good indicator of
employee productivity. Research
indicates that there is a positive
relationship between seniority and
job performance.
 Intelligence: It is considered that
intelligence is an inherited quality.
Intelligence can be enhanced with
efforts, hard work, proper

10. BIOGRAPHICAL
CHARACTERISTICS
 Ability: Ability refers to the capacity
or capability of an individual to
perform the various tasks in a job.
Two types ability of an individual are;
o Intellectual ability
o Physical ability

11. LEARNED
CHARACTERISTICS
 Personality: Personality generally
refers to personal traits such as
dominance, aggressiveness,
persistence and other qualities
reflected through a person’s
behaviour.
 Perception: It is a process by which
information enters our minds and is
interpreted in order to give some

12. LEARNED
CHARACTERISTICS
 Attitude: Attitude is just like
perception but with a frame of
reference. It is a tendency to act in a
certain way, either favourably or
unfavourably concerning objects,
people or events.
 Values: Values determine what is
right and what is wrong, where right
or wrong is interpreted in terms of

13. ENVIRONMENTAL FACTORS
External factors are
 Economic Factors
 Socio- cultural Factors
 Political Factors
 Legal Environment

14. ENVIRONMENTAL FACTORS
 The behaviour of an individual is
affected to a large extent by the
economic environment. The
economic factors are;
 Employment Level
 Wage Rates
 General Economic Environment
 Technological Development

15. ENVIRONMENTAL FACTORS
 Socio- cultural Factors :The social
environment of an includes his
relationship with family members,
friends, colleagues, supervisors and
subordinates.
 Political Factors: The political idea
logy of a country affects the
individual behaviour through the
relative freedom available to its

16. ENVIRONMENTAL FACTORS
 Legal Environment: Rules
and laws are formalized
and written standards of
behaviour. Both rules laws
are strictly enforced by the
legal system.

17. ORGANISATIONAL
FACTORS
 Physical Facilities: Some of the
factors are influence individual
behavior are noise level, heat , light,
nature of job etc.
 Organization Structure And Design:
The behaviour and performance of
the individual is influenced by where
that person fits into the
organizational hierarchy.

18. ORGANISATIONAL FACTORS
 Leadership: The system of
leadership is established by the
management to provide direction,
assistance, advice and coaching to
individuals.
 Reward System: The behaviour and
performance of the individuals is
also influenced by the reward
system established by the

19. CONCLUSION
 Behaviour can be considered as an
input-output system. This concept
assumes that behaviour is not
simply a random phenomenon but is
goal directed so that a measurable
correlation exists between the goals
behaviour. Behaviour is related to
performance and productivity.
Performance is a reflection of three

20. ANITHA M JOHNY