Supercharge Growth Using Ideal Customer Profiles
•Download as PPTX, PDF•
42 likes•159,213 views
Until you clearly define your Ideal Customer Profile, you simply can’t know what Marketing Channels, Modalities, Methods, Messaging, or Growth Hacks to use. You'll end up using what you're comfortable with, what your team has experience with, or what seems cheapest and you'll have to hope that intersects with your customers. Once you get clear on your Ideal Customer Profile, you can leverage that understanding in everything from the features and functionality of the product or services you create, to the words you use and the emotion you invoke or tap into in your marketing, and watch as your growth trajectory takes off.
Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (17)
More from Lincoln Murphy
More from Lincoln Murphy (20)
Recently uploaded
Recently uploaded (20)
Supercharge Growth Using Ideal Customer Profiles
- 1. HOW TO SUPERCHARGE YOUR GROWTH USING IDEAL CUSTOMER PROFILES Lincoln Murphy, Founder Sixteen Ventures
- 2. In this session we’ll cover… Why does this even matter? 1 2 Identify your Ideal Customer 3 Enter the Conversation 4 The Scientific Method 5 Dirty Little Secret
- 3. I’ve got a DIRTY little secret Stick around... I’ll share it at the end
- 4. WHY DOES THIS EVEN MATTER? http://sixteenventures.com/ideal-customer-profile
- 5. Most People START with TACTICS That’s where most people go wrong. Don’t be most people. http://sixteenventures.com/ideal-customer-profile
- 6. START with Your Customers! Then develop PERSONAS in that order http://sixteenventures.com/ideal-customer-profile
- 7. TARGET specific Customers Even though FOMO is telling you NOT to do this. http://sixteenventures.com/ideal-customer-profile
- 8. MARKETING channels will appear Okay, it might take some work, but the results will be worth it! http://sixteenventures.com/ideal-customer-profile
- 9. IDENTIFY YOUR IDEAL CUSTOMER http://sixteenventures.com/ideal-customer-profile
- 10. Ready Willing Able Success Potential Acquisition Efficiency Expansion Potential Advocacy Potential IDEAL CUSTOMER PROFILE http://sixteenventures.com/ideal-customer-profile
- 12. Situational Definition What’s your Goal? What’s the Time Frame? http://sixteenventures.com/ideal-customer-profile
- 13. IDEAL CUSTOMER PROFILE Ready Willing Able Success Potential Acquisition Efficiency Expansion Potential Advocacy Potential http://sixteenventures.com/ideal-customer-profile
- 14. Input: Success Potential Some customers are more likely to be successful than others http://sixteenventures.com/ideal-customer-profile
- 15. Input: Acquisition Potential Some customers are easier to reach and faster to close.
- 16. Input: Expansion Potential Some customers will use more and more and more… http://sixteenventures.com/ideal-customer-profile
- 17. Input: Advocacy Potential Some customers will tell others about your product. http://sixteenventures.com/ideal-customer-profile
- 18. You CAN’T REALLY KNOW what Marketing Channels, Pitch, Pricing, or Messaging to use UNTIL you are clear on your Ideal Customer Profile. http://sixteenventures.com/ideal-customer-profile
- 19. 1. Ideal Customer Profile 2. Persona Development 3. Empathy Mapping 4.Distribution / Outreach THE PROPER ORDER http://sixteenventures.com/ideal-customer-profile
- 21. Customer Success = “Helping your customers achieve their Desired Outcome through the use of your product.” http://sixteenventures.com/ideal-customer-profile
- 22. Desired Outcome consists of two parts: Required Outcome and Appropriate Experience http://sixteenventures.com/ideal-customer-profile
- 23. “Enter the conversation already taking place in your customer’s mind.” – Robert Collier http://sixteenventures.com/ideal-customer-profile
- 24. “Enter the conversation already taking place in your customer’s mind.” – Robert Collier, c1937 http://sixteenventures.com/ideal-customer-profile
- 25. Success = Their Desired Outcome http://sixteenventures.com/ideal-customer-profile
- 26. Success = Their Desired Outcome http://sixteenventures.com/ideal-customer-profile
- 27. For BOTH the Company & Personas http://sixteenventures.com/ideal-customer-profile
- 29. Observation Hypothesis Test Then you either pivot or double-down on what’s working http://sixteenventures.com/ideal-customer-profile
- 30. Situation DETERMINES Success How are you doing 30-days in? On your way to the 90-day goal? http://sixteenventures.com/ideal-customer-profile
- 31. You CAN Run Multiple Tests The only REAL constraint is on resources and customer knowledge http://sixteenventures.com/ideal-customer-profile
- 32. My DIRTY little secret is… Even "ugly" designs and “bad” copy WILL work when super-targeted http://sixteenventures.com/ideal-customer-profile
- 33. @lincolnmurphy Lincoln Murphy, Founder Sixteen Ventures