SME owners who adapt to the emerging Search Engine Optimisation trends will be rewarded by Google with better Search Engine ranking!

1. 8 Ways to Optimise Your Small Business for
Google Search in 2016
Presented by
Logan Nathan
2016 SEO Trends for SME Owners

2. 2016 SEO Trends for SME Owners
Note:
solomoIT is an independent company based in not
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Training & Coaching we provide are based on our own
independent research and ‘hands-on’ use of this platform
for business and individual use.
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Every year, Google rolls out a host of sweeping
updates to its search engine algorithm most of
which are dictated through changes in user
preferences!
In 2015 there were three major changes:
1. Mobilegeddon (April, 22)
2. Quality Update (May, 3)
3. Panda Refresh (July, 17)
2016 SEO Trends for SME Owners

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Planning for 2016, I’ve outlined 8 SEO
trends that can up the game for your
small businesses!
Lets take a look at each of these…
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2016 SEO Trends for SME Owners

5. Outshine With Structured Data
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With Google placing more importance on returning
user-focused content, a relatively new concept called
schema markup has emerged allowing users to find
structured data as to what the business is about,
where it is located, what does it offer, how much
items cost on a website and lots of other stuff.

6. Plan your Website Content
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Website needs to have a content plan that
considers optimising for Google’s knowledge
graph with more focus on having long-form
question-based content and provide in-depth
knowledge to dominate naturally generated
queries!

7. Thrive With Mobile And Local Search
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With Google ranking mobile friendly
websites higher in SERPs, pro-active SME
owners need to befriend mobile and make
responsive websites a priority for the
coming year.

8. Improve Results With Long-Tail Keywords
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Since spoken queries tend to be more natural and
more conversational, SME owners need to define a
whole new set of long-tail keyword queries to match a
user’s request and provide value.

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With Google-Twitter partnership the need to optimize
your social media posts for search engines cannot be
over-emphasized!
Magnify Reach Through Social Content

10. Interact Through Video Ads
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The likelihood that Google will start showing video
ads in its SERPs comes as no surprise and is
definitely a sign that more and more people are
accepting online video ads.

11. Secure Your Business Website
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Google has left no doubt that its keeping website
security as one of its top priorities and overtime it
will carry more weight when it comes to search
engine ranking.

12. Elevate Through App Optimisation
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As the shift from websites to apps continues,
Google is now placing more emphasis to “Deep
Links” whereby users are directed towards
specific pages or sections of an app rather than
the homepage.

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2016 will witness more and
more businesses getting
social, local and mobile and if
the above SEO trends are any
indication, I see Google
rewarding such businesses
with better search engine
ranking which means better
click-through rate and more
traffic.
Conclusion

14. Optimise Your Website For More Conversions In
2016

15. Lets Connect!
Logan Nathan
Digital Transformation Strategist, Social Selling Specialist,
LinkedIn Trainer
Optimise Your Website For More Conversions In
2016