Michael Maccarone, Paolo Santos

1. Internet MarketingVarious Viral Videos Presentation completed by: Michael MaccaronePaolo Santos April 25, 2011 http://variousviralvideos.blogspot.com

2. Perspective Why is internet marketing so important? The internet is a new and unstoppable trend You will lose valuable customers without an online presence People tend to use the internet as a resource to search for goods and services

3. Reasons why internet marketing is a viable tool Online marketing is a fairly cheap form of advertising The reach is much greater You can provide customers with a wealth of information Many creative and efficient ways to advertise online The internet is here to stay why not use it to your advantage?

4. Percentage of Canadians using the Internet

5. Frequency of Canadian internet use

6. Overview

7. Why the topic was selected? Both partners had an interest in the topic Fun idea Lots of fun content available Interesting and entertaining events and news

8. Persona

9. Blog Post List Chicago weatherman freaks out at thunderstorm Texas ain’t so hot, is it? Chrysler EminemSuperbowl commercial Super bowl Doritos commercial Spectacular wrong way crash Unusual Robbery The shaving helmet Trick shot quarterback Footage of tribe that has never contacted outside world Pick up truck crashes Mall food court proposal fail Escalator malfunction Dirty NHL hit stirs uproar among fans Fail compilation February 2011 Cat predicts Japan earthquake Charlie Sheen surprise appearance on Jimmy Kimmel Meet Ray, the Canadian redneck March fail compilation Dash cam police shooting 6 second video, 2.5 million views

10. Google Analytics

11. Visitor, Site Overview and Goal Conversions

12. Performance Review

13. Ice RocketHits and Visits

14. Ice Rocket Rank History

15. Ice Rocket Daily Rank Trend

16. Business ReviewKey Learnings Blog: How to write a blog How to create a blogger account How to track metrics of blog How to create a blog No content, No views More news = More visits Layout is a key process, clean and simple, easy to read, good topics = good traffic

17. Key LearningsFacebook Great advertising tool Has the ability to drive traffic The more posts about your = topic the more feedback More posts = higher traffic volume Great way to reach any or all

18. Key LearningsTwitter Great marketing tool New and innovative way to get your message to the masses Amazing ability to drive traffic

19. Indicated Actions Better use of twitter would of resulted in better metric results Updating content on a daily basis would help drive traffic because people would constantly be on the lookout for new posts The internet never sleeps so constant posts are required to stay fresh and up to date Better use of face book would of resulted in better metrics

20. RecommendationsWebsite We plan on hosting our own website With our own website we will be able to monetize PPC ads

21. RecommendationsBlog Pictures on website SEO optimization Google adsense

22. RecommendationsSEO Changing titles for SEO (unique) Remove repetitive wording First sentence should include words from title Add labels to each post

23. RecommendationsPPC Text ads

24. RecommendationsPPC Keywords/CPC

25. RecommendationsDisplay Display Ads

26. RecommendationsDisplay Double Click Ad Planner

27. RecommendationsSocial Media Twitter account linked to website/blog Facebook page linked to blog/websites YouTube channel to display videos Stumble Upon

28. RecommendationsAffiliate Marketing Affiliate marketing does not apply to our blog

29. RecommendationsPR

30. RecommendationsEmail Marketing

31. RecommendationsMobile Marketing Don’t intend on using mobile marketing Scan QR codes to access blog without long URL Send mass text messages

32. Rationale What we wont use was already covered in the recommendations Mobile Marketing Affiliate Marketing

33. The End Thanks for listening to our presentation!