My presentation for Search Engine Strategies London 2011 http://www.seslondon.com - The session with Liana Evans focuses on Killer Facebook Marketing Tactics (the name of the session), so I switched to the dark side of Facebook Marketing to focus on all those Marketing tactics that actually get you killed on Facebook, meaning that can put at risk your Facebook account. Solutions: as you'll see in the presentation, training is key, and a social media policy could really help, specially in a corporate environment. More Social Media Marketing presentations, videos and news at my website/blog Global Search Interactive http://www.globalsearchinteractive.net
Massimo Burgio Killer Facebook Marketing Tactics SES London 2011
1. KILLER FACEBOOK
MARKETING TACTICS
massimo burgio
global search interactive
www.globalsearchinteractive.net
SEMPO board of directors
london, february 24 2011 www.sempo.org
2. MARKETING TACTICS
THAT WILL GET YOU
KILLED ON FACEBOOK
massimo burgio
global search interactive
www.globalsearchinteractive.net
SEMPO board of directors
london, february 24 2011 www.sempo.org
3. MARKETING TACTICS
THAT WILL GET YOU
KILLED ON FACEBOOK
massimo burgio
global search interactive
www.globalsearchinteractive.net
SEMPO board of directors
london, february 24 2011 www.sempo.org
11. how to get your account disabled on facebook
• Not being human / using a fake name
12. how to get your account disabled on facebook
• Using a personal profile to promote a business/organization
13. how to get your account disabled on facebook
• Posting copyrighted material
• Importing too many RSS feeds to Facebook notes
14. how to get your account disabled on facebook
• Promoting business on walls / pages / groups
15. how to get your account disabled on facebook
• Scraping information off Facebook
16. how to get your account disabled on facebook
• Getting reported as
abusive by other users
17. how to get your account disabled on facebook
• Starting hate or
obscene groups
18. how to get your account disabled on facebook
• Adding too many
friends at once
• Joining too many
groups
19. how to get your account disabled on facebook
• Post the same
message on too
many walls
• Sending out identical
personal messages
to several friends
• Placing too many
links (promotional or
not) on posts or
messages
• Sending too many
pokes at once
20. how to be a spammer on facebook ads
• Keep placing Facebook ads that
have been refused
• Adult content, profanity,
obscenity
• Promoting illegal activities
• Promoting liquor, beer, wine,
tobacco, firearms, gambling
• Promoting defamatory or hate
content / pages / groups
• Religious fundamentalist content
• Political content for commercial
use
• Use of webcams/surveillance
equipment for non legitimate use
• Promoting content that requires
credit card application
21. about tones and consequences
•Everytime you post online
you leave a digital signature.
It won’t always be possible
to cancel, modify or rectify
your posts.
•Bad content will be online
forever, will get indexed by
search engines, and will
affect your online brand
reputation.
•Think how you content
could be received before
publishing it. Put logic
before emotions when facing
situations you could repent
later.
22. what if your company social media accounts gets disabled and
you lose all your
investment ?
23. it’s time to start thinking about getting a
social media
policy
25. why you need a social media policy
• To protect your
company and brand
• To protect your
employees
• To protect your
audience
26. your social media policy should apply to
• Social networks,
blogs, forums, wikis
• Privacy, data
protection, copyright
• At work / at home
• Your web team /
all your employees
• Your business partners
and ecosystem
27. top corporate social media policies
• IBM Social Computing Guidelines
• Intel Social Media Guidelines
• Kodak Social Media Guidelines
• New York City Social and Public Media Policy
• RightNow Social Media Rules of Engagement
• Coca-Cola Social Media Principles
• Oracle Social Media Participation Policy
• Sun Guidelines on Public Discourse
• Massachussets Government Web Communication Policies
• UK Cabinet Office Digital Engagement Guidelines
• BBC Staff Editorial Guidelines Personal Use of Social Networking + 3° Party Sites
• Electronic Frontier Foundation How to Blog Safely About Work
• Dell’s Online Communication Policy
• IOC Olympic Athletes Blogging Policy
• Yahoo’s Personal Blog Guidelines for staff
28. genius: one-liner corporate policies
Be nice,
Be honest,
Don't release proprietary info.
Be real and use your best judgement.
Comply to all security policies.
Don’t be stupid.