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Social Media and Web 2.0 for Fashion
                     FASH325 – Fall 2012
          http://bit.ly/sm-fashion-f12


Mathieu Plourde, Educational Technologist, LMS Project Leader
                IT-Client Support & Services
Disclaimer
       • This presentation is not a recipe for
         success using web 2.0 technologies and
         social media.




       • Your mileage may vary.
9-11-2012           Social Media and Web 2.0 for Fashion - M. Plourde   2
Use of Technology
• Please, DO use any technology at your fingertips.




9-11-2012        Social Media and Web 2.0 for Fashion - M. Plourde   3
Presentation Structure

                                                                     You


                                                                     Your Brand

                                                                     Your Target
                                                                     Audience
                                                                     • Local
                                                                     • Distant




9-11-2012        Social Media and Web 2.0 for Fashion - M. Plourde                 4
DEFINING SOCIAL MEDIA


9-11-2012           Social Media and Web 2.0 for Fashion - M. Plourde   5
Traditional Broadcast Media




                                                                Credit: Stefan Domanske on Flickr
            Social Media and Web 2.0 for Fashion - M. Plourde
9-11-2012
6
Social Media




                                                                Credit: Francis Chung on Flickr
            Social Media and Web 2.0 for Fashion - M. Plourde
9-11-2012
7
Credit: Khalid Albaih on Flickr

9-11-2012   Social Media and Web 2.0 for Fashion - M. Plourde                                     8
Social media presence
Do you have a _______ account?
      •     Yes.
      •     No.




9-11-2012              Social Media and Web 2.0 for Fashion - M. Plourde   9
Social media usage
Your purpose for using social media is
mostly…
      •     Personal.
      •     Professional.




9-11-2012              Social Media and Web 2.0 for Fashion - M. Plourde   10
Mobile devices
Do you own a smartphone, tablet, or another
web-enabled handheld device?
      •     Yes.
      •     No.




9-11-2012           Social Media and Web 2.0 for Fashion - M. Plourde   11
Information overload…

            MANAGING INCOMING
            INFORMATION

9-11-2012                           Social Media and Web 2.0 for Fashion - M. Plourde   12
How big is the problem?




9-11-2012        Social Media and Web 2.0 for Fashion - M. Plourde   13
“It's not information
 overload - it's filter failure”
         – Clay Shirky


9-11-2012   Social Media and Web 2.0 for Fashion - M. Plourde   14
Don’t be a slave to email!
• Apply the Getting Things Done process to your
  inbox.
• Use filters, tags, and folders.
• Unsubscribe.
• Move messages you’re not
  required to take action
  upon to another space.
       • Separate email account
       • RSS reader

9-11-2012              Social Media and Web 2.0 for Fashion - M. Plourde   15
Remember the day
                       the Internet almost died?




            http://www.cnn.com/2009/TECH/06/26/michael.jackson.internet/index.html


9-11-2012                         Social Media and Web 2.0 for Fashion - M. Plourde   16
Finding relevant conversations
• Gurus in your discipline
  and their entourage
• Books
• Blogs
• Professional associations
• Conference and event
  backchannels
• #Hashtags and keywords

9-11-2012            Social Media and Web 2.0 for Fashion - M. Plourde   17
New York
                                                           Fashion Week




                                                                week-sept-2012/
                                                                09/05/new-york-fashion-
                                                                http://mashable.com/2012/
9-11-2012   Social Media and Web 2.0 for Fashion - M. Plourde                               18
Google Alerts




            http://www.google.com/alerts

9-11-2012         Social Media and Web 2.0 for Fashion - M. Plourde   19
Consume the social web



• Create a custom online newspaper that scouts
  the social web for you.



• http://paper.li



9-11-2012           Social Media and Web 2.0 for Fashion - M. Plourde   20
Google Reader and
                        Really Simple Syndication (RSS)
                                      • Almost every web site generates a
                                        RSS feed nowadays…
                                      • You get a notification when there is
                                        something new.
                                      • http://www.google.com/reader




  Attribution: jrhode on Flickr.com




9-11-2012                              Social Media and Web 2.0 for Fashion - M. Plourde   21
Roles in communities
                                                                    Leaders/
                                                                    Gurus
                                                                    Active
                                                                    Members
                                                                    Lurkers

                                                                    Outsiders




9-11-2012       Social Media and Web 2.0 for Fashion - M. Plourde               22
STORING AND RETRIEVING
            INFORMATION

9-11-2012           Social Media and Web 2.0 for Fashion - M. Plourde   23
Storing and retrieving
I can retrieve relevant information I was
exposed to in the last month.
      •     Yes.
      •     No.




9-11-2012              Social Media and Web 2.0 for Fashion - M. Plourde   24
Social bookmarking: Diigo

                                                          http://www.diigo.com




Browser Add-
                                      Can you imagine having 5,000 bookmarks
    On
                                                 in your browser?
9-11-2012            Social Media and Web 2.0 for Fashion - M. Plourde         25
Pinterest




9-11-2012   Social Media and Web 2.0 for Fashion - M. Plourde   26
Evernote




• Personal note-taking application.
• Syncs on multiple devices.

• http://www.evernote.com/


9-11-2012        Social Media and Web 2.0 for Fashion - M. Plourde   27
Dropbox.com




• Easy personal file storage.
• Syncs on multiple devices.

• http://www.dropbox.com


9-11-2012         Social Media and Web 2.0 for Fashion - M. Plourde   28
Sharing information, or…

            BRANDING YOURSELF!


9-11-2012                         Social Media and Web 2.0 for Fashion - M. Plourde   29
Sharing
Are you afraid of sharing your ideas online?
      •     Yes.
      •     No.




9-11-2012          Social Media and Web 2.0 for Fashion - M. Plourde   30
Are you Googlable?
If someone googled your name, would they
find you?
      •     Yes.
      •     No.




9-11-2012             Social Media and Web 2.0 for Fashion - M. Plourde   31
Are you employable?
If someone found your social media profile,
would they consider you a potential
candidate?
      •     Yes.
      •     No.
      •     OMG, no way!




9-11-2012            Social Media and Web 2.0 for Fashion - M. Plourde   32
Overexposed




            http://youtu.be/jSdw9m3FskA
9-11-2012         Social Media and Web 2.0 for Fashion - M. Plourde   33
Personal landing page
Do you have a personal landing page, a URL
you share to others so they can find out
about you and contact you?
      •     Yes.
      •     No.




9-11-2012              Social Media and Web 2.0 for Fashion - M. Plourde   34
Your personal landing page
• Your professional self:
       •    Who’s your audience?
       •    Where should such a page be hosted?
       •    What do you expect from connections?
       •    What should they expect from you?


• Examples:
       • http://about.me/mathplourde
       • http://mathplourde.wordpress.com/about/

9-11-2012                 Social Media and Web 2.0 for Fashion - M. Plourde   35
Your profile




9-11-2012   Social Media and Web 2.0 for Fashion - M. Plourde   36
Less Intrusive Than a Phone Call…



                                                                       Share your
                                                                       identity in
                                                                      the physical
                                                                         world!




9-11-2012         Social Media and Web 2.0 for Fashion - M. Plourde              37
If Information Was Made of Light…
                                                           EXTERNAL
                                                         INFORMATION
                 RECEIVED                                   SOURCE
               INFORMATION




                                                                  FORWARDED
                                                                 INFORMATION




    STORED
 INFORMATION                                                               SHARED
                                                                        INFORMATION
9-11-2012           Social Media and Web 2.0 for Fashion - M. Plourde                 38
If Information Was Made of Light…
                                                           EXTERNAL
                                                         INFORMATION
                 RECEIVED                                   SOURCE
               INFORMATION




 CURATION                                                         FORWARDED
                                                                 INFORMATION




    STORED
 INFORMATION                                                               SHARED
                                                                        INFORMATION
9-11-2012           Social Media and Web 2.0 for Fashion - M. Plourde                 39
Conversational Spaces




            PERSONAL                                        PROFESSIONAL




9-11-2012              Social Media and Web 2.0 for Fashion - M. Plourde   40
Social Media Spaces




            PERSONAL                                        PROFESSIONAL




9-11-2012              Social Media and Web 2.0 for Fashion - M. Plourde   41
CHOOSING THE RIGHT
            CHANNELS

9-11-2012           Social Media and Web 2.0 for Fashion - M. Plourde   42
The network effect
                                Population or Sign-ups (M)


 1500

  1000

    500

            0
                China   India
                                Facebook            USA
                                                                     Twitter
                                                                                     LinkedIn
                                                                                                Google+




9-11-2012                        Social Media and Web 2.0 for Fashion - M. Plourde                        43
The role of reciprocity

            Reciprocal                                 Non-reciprocal
     • Requires permission                        • You can follow someone
       from both participants.                      without them following
                                                    you back.
                                                                           Top dog




9-11-2012              Social Media and Web 2.0 for Fashion - M. Plourde             44
The role of reciprocity

            Reciprocal                                  Non-reciprocal
     • Fosters relationship.                       • Fosters discovery.




9-11-2012               Social Media and Web 2.0 for Fashion - M. Plourde   45
My spaces




                                                                PROFESSIONAL
PERSONAL




9-11-2012   Social Media and Web 2.0 for Fashion - M. Plourde          46
INPUT                                                              OUTPUT
(Inbound)                                                       (Outbound)




                                ME (Circa 2007)




                    MY STORAGE
9-11-2012   Social Media and Web 2.0 for Fashion - M. Plourde            47
My sharing loop
(2012)




9-11-2012   Social Media and Web 2.0 for Fashion - M. Plourde   48
Personal Learning Networks




                  Attribution: Alec Couros (courosa) on Flickr.com


9-11-2012           Social Media and Web 2.0 for Fashion - M. Plourde   49
Your PLN to the rescue




            http://youtu.be/IZ83x2hUCP4

9-11-2012         Social Media and Web 2.0 for Fashion - M. Plourde   50
Collaboration
• Shared spaces:
       • Pinterest boards
       • Mindmapping
       • Social bookmarking
• Google Tools
       • Sites
       • Docs
       • Groups



9-11-2012              Social Media and Web 2.0 for Fashion - M. Plourde   51
LOCATION, LOCATION,
            LOCATION

9-11-2012            Social Media and Web 2.0 for Fashion - M. Plourde   52
Social Check-In
• Foursquare
• Gowalla
• Facebook Places




9-11-2012       Social Media and Web 2.0 for Fashion - M. Plourde   53
Social Deals
• Groupon
• Living Social




9-11-2012         Social Media and Web 2.0 for Fashion - M. Plourde   54
Enhanced Reality




            http://www.wikitude.com/en/tour/wikitude-world-browser

9-11-2012                 Social Media and Web 2.0 for Fashion - M. Plourde   55
Aurasma




            • http://youtu.be/GBKy-hSedg8
9-11-2012          Social Media and Web 2.0 for Fashion - M. Plourde   56
Aurasma




            http://social.marksandspencer.com/fashion-
                2/valentines-day-augmented-reality/
9-11-2012                Social Media and Web 2.0 for Fashion - M. Plourde   57
Zaphat
• Augmented Reality to transform the wearer into
  an avatar.




    http://techcrunch.com/2012/08/20/the-zaphat-can-turn-you-into-a-zombie-sorta/


9-11-2012                    Social Media and Web 2.0 for Fashion - M. Plourde      58
T-shirt OS




            http://www.engadget.com/2012/08/02/cutecircuit-tshirtos/


9-11-2012                  Social Media and Web 2.0 for Fashion - M. Plourde   59
Google Goggles




• http://www.google.com/mobile/goggles/

9-11-2012       Social Media and Web 2.0 for Fashion - M. Plourde   60
Google Project Glass




                                                     https://plus.google.com/u/0/+project
                                                                             glass/posts

9-11-2012       Social Media and Web 2.0 for Fashion - M. Plourde                     61
Point of Purchase
                                            •     Touchscreens
                                            •     QRCodes
                                            •     Bar codes
                                            •     Text messaging
                                            •     Social experience




9-11-2012     Social Media and Web 2.0 for Fashion - M. Plourde       62
Prompts
• What kind of information are shoppers
  interested in?
• How can you deliver an enhanced experience?
• Can you leverage in-store and client-owned
  technology?
• How is shopping in virtual spaces different?




9-11-2012       Social Media and Web 2.0 for Fashion - M. Plourde   63
Finding Value

            AUDIENCE CONCERNS


9-11-2012                   Social Media and Web 2.0 for Fashion - M. Plourde   64
What’s Your Metric?




            Visitors                               Revenue/
                                                   Donations




                        Hits on your                                            Actions
                          Website

9-11-2012                   Social Media and Web 2.0 for Fashion - M. Plourde             65
The AIDA Model



                                                                              Action
                                                     Desire

                        Interest


            Awareness




9-11-2012                 Social Media and Web 2.0 for Fashion - M. Plourde            66
Web Presence and Metrics
• Web publishing platforms:
       • Google Sites
       • Wordpress, Drupal
       • Youtube, Flickr, Slideshare, Ustream, etc.
• Metrics:
       •    URL shorteners (Bit.ly)
       •    Google Analytics
       •    Klout
       •    Surveys

9-11-2012                  Social Media and Web 2.0 for Fashion - M. Plourde   67
Brand Presence




                                                                       Social
            Web Site
                                                                       Media



9-11-2012          Social Media and Web 2.0 for Fashion - M. Plourde            68
Web Site vs. Social Media



          Web Site
                                                                                 Your brand is your
       + Social Media                                                              organizational
          + Local                                                                 persona. Make it
                                                                                   consistent and
                                                                                    connected!
                  Jeremiah Owyang, Making your Corporate Website Relevant:
       http://www.slideshare.net/jeremiah_owyang/making-your-corporate-website-relevant

9-11-2012                        Social Media and Web 2.0 for Fashion - M. Plourde                    69
One Brand, Different Perspectives

                                              Origin



                 Personal
                                                                                History
                  Stories

                                        Brand

                       Meaning                                  Proximity



9-11-2012                   Social Media and Web 2.0 for Fashion - M. Plourde             70
Crowdsourcing
•    Conversations are happening
•    Pay attention
•    Engage
•    You don’t have to do it all by yourself
•    Create and leverage testimonials




9-11-2012          Social Media and Web 2.0 for Fashion - M. Plourde   71
Thank You!
• Questions, Comments?

• Mathieu Plourde
  Educational Technologist, LMS Project Leader
  IT Client Support & Services
  mathieu@udel.edu

     http://mathplourde.wordpress.com/about

• All contents for this session: http://bit.ly/sm-fashion-f12



9-11-2012               Social Media and Web 2.0 for Fashion - M. Plourde   72

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9-11-2012 Social media for fashion

  • 1. Social Media and Web 2.0 for Fashion FASH325 – Fall 2012 http://bit.ly/sm-fashion-f12 Mathieu Plourde, Educational Technologist, LMS Project Leader IT-Client Support & Services
  • 2. Disclaimer • This presentation is not a recipe for success using web 2.0 technologies and social media. • Your mileage may vary. 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 2
  • 3. Use of Technology • Please, DO use any technology at your fingertips. 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 3
  • 4. Presentation Structure You Your Brand Your Target Audience • Local • Distant 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 4
  • 5. DEFINING SOCIAL MEDIA 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 5
  • 6. Traditional Broadcast Media Credit: Stefan Domanske on Flickr Social Media and Web 2.0 for Fashion - M. Plourde 9-11-2012 6
  • 7. Social Media Credit: Francis Chung on Flickr Social Media and Web 2.0 for Fashion - M. Plourde 9-11-2012 7
  • 8. Credit: Khalid Albaih on Flickr 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 8
  • 9. Social media presence Do you have a _______ account? • Yes. • No. 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 9
  • 10. Social media usage Your purpose for using social media is mostly… • Personal. • Professional. 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 10
  • 11. Mobile devices Do you own a smartphone, tablet, or another web-enabled handheld device? • Yes. • No. 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 11
  • 12. Information overload… MANAGING INCOMING INFORMATION 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 12
  • 13. How big is the problem? 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 13
  • 14. “It's not information overload - it's filter failure” – Clay Shirky 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 14
  • 15. Don’t be a slave to email! • Apply the Getting Things Done process to your inbox. • Use filters, tags, and folders. • Unsubscribe. • Move messages you’re not required to take action upon to another space. • Separate email account • RSS reader 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 15
  • 16. Remember the day the Internet almost died? http://www.cnn.com/2009/TECH/06/26/michael.jackson.internet/index.html 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 16
  • 17. Finding relevant conversations • Gurus in your discipline and their entourage • Books • Blogs • Professional associations • Conference and event backchannels • #Hashtags and keywords 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 17
  • 18. New York Fashion Week week-sept-2012/ 09/05/new-york-fashion- http://mashable.com/2012/ 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 18
  • 19. Google Alerts http://www.google.com/alerts 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 19
  • 20. Consume the social web • Create a custom online newspaper that scouts the social web for you. • http://paper.li 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 20
  • 21. Google Reader and Really Simple Syndication (RSS) • Almost every web site generates a RSS feed nowadays… • You get a notification when there is something new. • http://www.google.com/reader Attribution: jrhode on Flickr.com 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 21
  • 22. Roles in communities Leaders/ Gurus Active Members Lurkers Outsiders 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 22
  • 23. STORING AND RETRIEVING INFORMATION 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 23
  • 24. Storing and retrieving I can retrieve relevant information I was exposed to in the last month. • Yes. • No. 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 24
  • 25. Social bookmarking: Diigo http://www.diigo.com Browser Add- Can you imagine having 5,000 bookmarks On in your browser? 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 25
  • 26. Pinterest 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 26
  • 27. Evernote • Personal note-taking application. • Syncs on multiple devices. • http://www.evernote.com/ 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 27
  • 28. Dropbox.com • Easy personal file storage. • Syncs on multiple devices. • http://www.dropbox.com 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 28
  • 29. Sharing information, or… BRANDING YOURSELF! 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 29
  • 30. Sharing Are you afraid of sharing your ideas online? • Yes. • No. 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 30
  • 31. Are you Googlable? If someone googled your name, would they find you? • Yes. • No. 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 31
  • 32. Are you employable? If someone found your social media profile, would they consider you a potential candidate? • Yes. • No. • OMG, no way! 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 32
  • 33. Overexposed http://youtu.be/jSdw9m3FskA 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 33
  • 34. Personal landing page Do you have a personal landing page, a URL you share to others so they can find out about you and contact you? • Yes. • No. 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 34
  • 35. Your personal landing page • Your professional self: • Who’s your audience? • Where should such a page be hosted? • What do you expect from connections? • What should they expect from you? • Examples: • http://about.me/mathplourde • http://mathplourde.wordpress.com/about/ 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 35
  • 36. Your profile 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 36
  • 37. Less Intrusive Than a Phone Call… Share your identity in the physical world! 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 37
  • 38. If Information Was Made of Light… EXTERNAL INFORMATION RECEIVED SOURCE INFORMATION FORWARDED INFORMATION STORED INFORMATION SHARED INFORMATION 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 38
  • 39. If Information Was Made of Light… EXTERNAL INFORMATION RECEIVED SOURCE INFORMATION CURATION FORWARDED INFORMATION STORED INFORMATION SHARED INFORMATION 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 39
  • 40. Conversational Spaces PERSONAL PROFESSIONAL 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 40
  • 41. Social Media Spaces PERSONAL PROFESSIONAL 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 41
  • 42. CHOOSING THE RIGHT CHANNELS 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 42
  • 43. The network effect Population or Sign-ups (M) 1500 1000 500 0 China India Facebook USA Twitter LinkedIn Google+ 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 43
  • 44. The role of reciprocity Reciprocal Non-reciprocal • Requires permission • You can follow someone from both participants. without them following you back. Top dog 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 44
  • 45. The role of reciprocity Reciprocal Non-reciprocal • Fosters relationship. • Fosters discovery. 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 45
  • 46. My spaces PROFESSIONAL PERSONAL 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 46
  • 47. INPUT OUTPUT (Inbound) (Outbound) ME (Circa 2007) MY STORAGE 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 47
  • 48. My sharing loop (2012) 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 48
  • 49. Personal Learning Networks Attribution: Alec Couros (courosa) on Flickr.com 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 49
  • 50. Your PLN to the rescue http://youtu.be/IZ83x2hUCP4 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 50
  • 51. Collaboration • Shared spaces: • Pinterest boards • Mindmapping • Social bookmarking • Google Tools • Sites • Docs • Groups 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 51
  • 52. LOCATION, LOCATION, LOCATION 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 52
  • 53. Social Check-In • Foursquare • Gowalla • Facebook Places 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 53
  • 54. Social Deals • Groupon • Living Social 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 54
  • 55. Enhanced Reality http://www.wikitude.com/en/tour/wikitude-world-browser 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 55
  • 56. Aurasma • http://youtu.be/GBKy-hSedg8 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 56
  • 57. Aurasma http://social.marksandspencer.com/fashion- 2/valentines-day-augmented-reality/ 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 57
  • 58. Zaphat • Augmented Reality to transform the wearer into an avatar. http://techcrunch.com/2012/08/20/the-zaphat-can-turn-you-into-a-zombie-sorta/ 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 58
  • 59. T-shirt OS http://www.engadget.com/2012/08/02/cutecircuit-tshirtos/ 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 59
  • 60. Google Goggles • http://www.google.com/mobile/goggles/ 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 60
  • 61. Google Project Glass https://plus.google.com/u/0/+project glass/posts 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 61
  • 62. Point of Purchase • Touchscreens • QRCodes • Bar codes • Text messaging • Social experience 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 62
  • 63. Prompts • What kind of information are shoppers interested in? • How can you deliver an enhanced experience? • Can you leverage in-store and client-owned technology? • How is shopping in virtual spaces different? 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 63
  • 64. Finding Value AUDIENCE CONCERNS 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 64
  • 65. What’s Your Metric? Visitors Revenue/ Donations Hits on your Actions Website 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 65
  • 66. The AIDA Model Action Desire Interest Awareness 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 66
  • 67. Web Presence and Metrics • Web publishing platforms: • Google Sites • Wordpress, Drupal • Youtube, Flickr, Slideshare, Ustream, etc. • Metrics: • URL shorteners (Bit.ly) • Google Analytics • Klout • Surveys 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 67
  • 68. Brand Presence Social Web Site Media 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 68
  • 69. Web Site vs. Social Media Web Site Your brand is your + Social Media organizational + Local persona. Make it consistent and connected! Jeremiah Owyang, Making your Corporate Website Relevant: http://www.slideshare.net/jeremiah_owyang/making-your-corporate-website-relevant 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 69
  • 70. One Brand, Different Perspectives Origin Personal History Stories Brand Meaning Proximity 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 70
  • 71. Crowdsourcing • Conversations are happening • Pay attention • Engage • You don’t have to do it all by yourself • Create and leverage testimonials 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 71
  • 72. Thank You! • Questions, Comments? • Mathieu Plourde Educational Technologist, LMS Project Leader IT Client Support & Services mathieu@udel.edu http://mathplourde.wordpress.com/about • All contents for this session: http://bit.ly/sm-fashion-f12 9-11-2012 Social Media and Web 2.0 for Fashion - M. Plourde 72