1. I nt e r m
e di a t e
Presented by
Quinn Battersby @qbattersby
Melanie Parlette

2. DEFINITION OF SOCIAL MEDIA
Social media are primarily internet and mobile-based tools
for sharing and discussing information among human
beings. The term most often refers to activities that integrate
technology, telecommunications and social interaction, and
the construction of words, pictures, videos and audio.
More than just a definition it impacts people and our society
enormously.

3. WORKSHOP OBJECTIVES
Overall: Understand the benefits of social media through application.
• Define RSS feeds
• Find RSS feeds that match your interest, and add them to
Google Reader
• Create connections between RSS content and Professional
Development from a fundamental standpoint
• Define Twitter
• Understand Twitter terminology, including RTs, @mentions,
#hashtags and more
• Learn how to use Twitter to discover your interests
• Learn how to apply Twitter to your Professional Development

5. Image Source:
http://www.flickr.com/photos/25031050@N06/3292307605/sizes/z/in/photostream/

6. www.google.com/reade

7. Or sign in if you have
already created a Google
Account that you would like
to use.
www.google.com/reade

8. GETTING STARTED (2 WAYS TO ADD FEEDS)
In Google Reader: From a blog or site using Firefox:
1. Click the Subscribe button in 1. Click Bookmarks
your left-hand sidebar 2. Click Subscribe to this Page
2. Enter the URL of the blog or site 3. Select Google from dropdown for
you’d like to subscribe to. Subscribe to this feed using:
4. Click Subscribe Now
5. Click Add to Google Reader

9. WHAT CAN I SUBSCRIBE TO?
Dilbert Nature
http://bit.ly/m74kNG http://bit.ly/leo3M
V
Conestoga College News
http://bit.ly/conestoganews
Subscription Options . .
. Academic
News Sites Magazines Blogs
Journals

10. GETTING TO KNOW YOUR GOOGLE READER. . .
• Prioritize, you
don’t need to read
EVERYTHING!

11. GETTING TO KNOW YOUR GOOGLE READER. . .
Create folders
Folders allow you to sort
your subscriptions and keep
them organized. Any
individual subscription can
be in one folder, multiple
folders, or none at all.
1. Select an individual feed in the sidebar.
2. Then use the Feed settings... menu to select
or deselect folders as desired.

12. GETTING TO KNOW YOUR GOOGLE READER. . .
Sharing Folders
1. Select folder you want
to share from the
sidebar.
2. Use the Feed
Settings menu to
select Create a
Bundle
3. Click Save
4. Click Add a Link to get
a shareable link you
can provide to
students and
colleagues

13. GETTING TO KNOW YOUR GOOGLE READER. . .
Email Items
You can find an Email button at the end of each
item. Click that and you'll be able to enter your
friend's email address, as well as customize the
subject or message, if you want to.

14. GETTING TO KNOW YOUR GOOGLE READER. . .
Send to Twitter
Click Send to and select Twitter (or
Facebook).

15. GETTING TO KNOW YOUR GOOGLE READER. . .
• Do a weekly cleanup

16. GETTING TO KNOW YOUR GOOGLE READER. . .
• Dedicate a certain
time to read your
feeds
(build it into your
routine)

17. GOOGLE READER IN THE CLASSROOM
for students
Keep track of news
Read items shared
and information Collect and Share
by their teachers to
relative to their research materials
help with
studies and for projects
assignments
personal interests

18. GOOGLE READER IN THE CLASSROOM
for staff+faculty
Read other
Keep track of
educator’s blogs for
student blogs all in
ideas, current
one place
research, and tips
Share news with
Share news and
colleagues and
current events
students (you can
relevant to current
annotate to add
classroom topics
value!)

20. New video

21. REALLY, WHAT IS TWITTER?
Twitter is an online social networking tool in which users
post 140 character updates of what is going on in their lives
along with links to things they think are interesting, funny, or
useful to their followers (“following” being essentially what
“friending” is on other sites).

22. REALLY, WHAT IS TWITTER?
People use twitter in many ways:
• as a newsfeed by following prominent people or networks
• as a pseudo-chatroom by limiting their followers and
whom they follow to close friends and family
• as a microblog for updating people about the work they
are doing and their personal lives.

23. TWITTER TERMINOLOGY – QUICK REVIEW
Feed: The stream of tweets you see on your homepage. It’s
comprised of updates from users you follow.
Mention: A way to reference another user by his username in a
tweet (e.g. @qbattersby). Users are notified when @mentioned
Retweet: is when you want to forward or share a tweet that
someone else said with your followers.
Hashtags: A way to denote a topic of conversation or participate
in a larger linked discussion (e.g. #AmericanIdol, #Obama).

24. LETS LOGIN & DIG IN
1. Goto http://www.twitter.com
2. Input your username and password you created before
this session.
3. You should already be familiar with the Twitter interface
and some of the general functions/terminology.
4. Let’s look at some more advanced features

25. TWITTER FEATURES - LISTS
A list is a curated group of Twitter users. When you click to view a list, you'll see a
stream of Tweets from only the users included in that group. You don't need to
follow another user to add them to a list; you can follow lists themselves without
following the individual users in that list.
1. Get started with your own list
2. Choose the person icon in top right, click Lists
3. Provide a name & description and choose whether it is private or public
4. Start adding users to your list
5. Your list will only show tweets from the people you have added.
*Consider your list like bookmarks of a category or group of people with common
interests. You could add local people, Conestoga colleagues, or people related to a
particular subject matter.

26. TWITTER FEATURES - FAVORITES
Favorites, represented by a small star icon next to a Tweet, are most commonly
used when users like a Tweet. Favoriting a Tweet can let the original poster know
that you liked their Tweet, or you can save the Tweet for later.
1. You can favorite a tweet by pressing the favorite button on a tweet,
represented by a star.
2. Tweets you favorite will be marked with a star in the corner.
3. You can view all of your favorites through your profile, click on your
username, and press favorites.
4. Favorites are publicly visible – you can view others favorite in the same
fashion by viewing their profile and choosing favorites.
*Perhaps favorites are simply your favorite things on Twitter or a tweet with information
you wanted to save for later. You can un-favorite a tweet in a fashion similar to favoring
a tweet.

27. TWITTER FEATURES – IMAGES & LOCATION
You can add images and your current location to your tweets. This can be
useful for other users and help with your personal expression.
1. To add an image to your tweet, press the camera button that appears
after you click in the Compose Tweet box.
2. Choose your image and upload – these will be available until removed
from Twitter.
3. Add your location to your tweet by pressing the location button beside
the image button – it automatically determines your location (you can
adjust if necessary).

28. TWITTER FEATURES – MOBILE APPS
For all major mobile devices a Twitter application is available for download.
Visit your respective App Store and search for Twitter. Many variations exist,
from Twitter Inc. created versions to independent applications.
• Explore the various application options available to determine which
best suits your needs.
• All applications come with similar feature sets which may include image
and video uploading services for sharing more with your followers.
• Some favorites Blackberry: Ubersocial iPhone: Tweetbot

29. RELATING TO YOUR VOCATION
Faculty may follow users that provide valuable information
about the field of which they are preparing their students.
Some suggestions
Engineering - @twittereng
Media & Design - @smashingmag
Nursing - @nursingideas
Sciences - @guardianscience

30. RELATING TO YOUR VOCATION
Staff may follow users that relate to their specific area –
ability to provide fresh and relevant information about their
area in general.
Some suggestions
Bookstore - @pearson
Co-op & Career Services - @kitchener_jobs
Continuing Education - @allaboutcareers
Alumni - @wonderfulwat

31. SOCIAL MEDIA BEST PRACTICES
1. Social Media is social, what do online other
people will see
2. Keep in mind the image you are presenting
online as a Conestoga community member
3. Give credit where credit is due

32. Be Social.
Have fun with it.