Having transitioned from researcher to designer, Matt will share his thoughts and experiences from both camps and look at the ‘magic' that happens between uncovering user insight and creating a web or app design.

1. From participants
to pixels

2. personal opinions
These are my

3. G
raphic
D
esigner
FrontEnd
D
eveloper
UX
C
onsultant
Interaction
D
esigner

4. Designer
vs
ResearcherConsultant
UI patterns
Page layouts
Prototypes
Wireframes
Storyboards
Sketches
Personas
Reports
Headline findings
Discussion guides
Diary studies
Recruitment briefs
Pattern libraries
Journey maps
Walkthroughs
Surveys

5. Advantages for me
UXC IxD
More work on strategy
Get kicks from reporting
More work on execution
Get kicks from explaining
Travelling Being in the studio

6. creativity
The
debate

7. Creative methods
UXC IxD
Creative moderation
New patterns
New behaviours

8. 2. Understand
3. Synthesise
1. Plan
5. Evaluate
4.Visualise
6. Refine & repeat
UXC IxD
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓

10. Understand
Context
Priorities
!
(All ok so far…)

11. Synthesise
Highlight design opportunities
How might we…
!
(Uh-oh…)

12. Interplay of roles
(Expected)
Activities
(Unexpected)

14. Understand
Synthesise
Plan
Evaluate
Visualise
Refine & repeat
UXU*
✓
✓
✓
✓
✓
✓
*UX Unicorn

15. what’s changed?
So…

16. I throw
more sketches
away

17. several times
I solve the same problem

18. less wireframing
I (probably) do
than I used to

19. undirected time
I spend more

20. a hobby
“Best practice” has become
rather than
a hunt

21. behaviour change
I look more at

22. simply explaining
I find the best bits by
all design variations out loud

23. I pick a scenario
If in disagreement about a design

24. lock it down
When we’re all in agreement, I
with a sketch and
move on

25. to-do wall
Agreed sketches go on the

26. make a choice?
Looking to

27. communication
Both roles are about
In documentation
In interfaces
In a team

28. soft skills
Do it for the
Don’t do it because of the tools you can use…
creative passion
Do it to satisfy your
wherever it may be in the process

29. That’s it!
radbourne.me
@mradbourne
Matt Radbourne