SlideShare a Scribd company logo
1 of 76
Download to read offline
YOUR CULTURE IS YOUR BRAND
-   SOLOPRENEUR
          -   SMALL BUSINESS
Getting   -
          -
              MID-SIZE
              ENTERPRISE
to know
you…
Thank You
for being You!
“You might as well be you.
 Everyone else is taken.”
Adapted by Chris Garibaldi from Oscar Wilde
Why ?
care to listen
SOCIAL MEDIA AND THE NEW WORLD
IS ABOUT…             LISTENING AND
                      LISTENING INTENTLY.
ENTER
Only if you
 Seek to
GROW
What’s in a name/brand?
           Everything!
      Name = Your True Nature
By name we don’t mean just the literal but the:
           Values | Vision | Mission
   That the name/brand seeks to deliver on.
An seed
can only produce
    an apple.
Our Deepest Fear
“Our deepest fear is not that we are inadequate.
                Our deepest fear is
    that we are powerful beyond measure.
        It is our light, not our darkness
              that most frightens us.
  We ask ourselves, ‘Who am I to be brilliant,
gorgeous, talented, fabulous?’ Actually, who are
                 you not to be? …
              Marianne Williamson
         Founder US Department of Peace
The 1 Differentiator
For Today
1   What?       Current State


2   So what?    ROI of Culture


3   Now what?   How to Create Culture
1
  What
 is the current state?
The Bad News
VOLATILITY
EXTERNAL COMPETITION
INTERNAL COMPETITION
Only 1:3 employees are
            ENGAGED—worldwide!




SOURCE: BlessingWhite, Inc. Employee Engagement Report 2011.
The Good News
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Herb Kelleher put his people first.
Vineet Nayar puts employees first.
            “I often wonder what would happen if we
            were to give Gen Y the license to reinvent
                     companies completely.”
Vice Chairman and CEO, HCL Technologies
The fastest growing information services company in India.
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
The urge to direct
 our own lives.
“Yearn to do what we do in the service of something
              bigger than ourselves.”
“Desire to get better and better at
 what matters to us individually.”
Conscious Culture Creates Brand Value
Mismatch
“There is a mismatch between what
           science knows
     and what business does.”
      (Intrinsic vs. Extrinsic Motivators)
              Daniel Pink
SoROI of culture?
        what’s
2   the
The Bad News
COST OF LOST PRODUCTIVITY
     $416 billion per year
  due to Disengaged Employees


    Source: Gallup Organization’s Employee Engagement Survey, 2009
Shareholder                                       Return




              SOURCE: Hewitt Associates in 2009
United Breaks Guitars
Why they stay?
ENGAGED stay                         DISENGAGED stay
for what they…                       for what they…


  GIVE                                      GET

       SOURCE: BlessingWhite, Inc. Employee Engagement Report 2011.
The Good News
Who’s living it?



    Created a purpose driven
culture, one employee at a time.
Who’s living it?



 Welcome unconventional ways to
innovate and create new products.
Who’s living it?



       Live their values.
Companies pay to learn from them.
CASE STUDY
Values ‘r Us
Conscious Culture Creates Brand Value
Values Lead Strategy

                     Zappos Family Core Values
“As we grow as a company, it has become more and more important to explicitly
define the core values from which we develop our culture, our brand, and our business
strategies. These are the ten core values that we live by:
        1. Deliver WOW Through Service
        2. Embrace and Drive Change
        3. Create Fun and A Little Weirdness
        4. Be Adventurous, Creative, and Open-Minded
        5. Pursue Growth and Learning
        6. Build Open and Honest Relationships With Communication
        7. Build a Positive Team and Family Spirit
        8. Do More With Less
        9. Be Passionate and Determined
        10.Be Humble”
ROI of Delivering Happiness

 1. Sold to Amazon for $1.25B:
   AND retained culture & brand.
ROI of Delivering Happiness



 2. Tony Hsieh: shared the $1.25B
 proceeds with employees.
ROI of Delivering Happiness

 3. Happy customers:
 800 number on top of every page &
 free returns
ROI of Delivering Happiness

 4.     Culture as marketing asset:
 Created a training division (Zappos Insights)
 and Delivering Happiness is a movement.
ROI of Delivering Happiness

 5. Open and transparent:
 Employee testimonials in “Culture Book” (unedited)
Conscious Culture Creates Brand Value
It’s happy-ning globally
                                    Old New
                   Stability & Consolidation    Speed & Imagination
                           Accounting Rules     Innovation Rules
                              Tangible Assets   Intangible Assets
                                  Delegation    Abdication
                             TQM, Six Sigma     Design Management
                                   Hierarchy    Seamlessness
                            Mass Production     Personalization
               Technology Supports Change       Technology Drives Change
                                Case Studies    Scenario Planning
                        Products & Services     Experiences & Solutions
                  PowerPoint Presentations      Storytelling
                               Enforce Order    Thrive in Chaos
                                 Transaction    Relationships
                                Competition     Collaboration
                       Only Men, Engineers      More Women, Ethnographers
                                       MBAs     Designers
                             Zero Sum Game      Win-Win-Win
True bottom-line:



 People are resilient!
Now what
3   can we do?
1. Sincere Leadership
RED-FLAGS
  Culture is NOT a One-Off “Initiative” | Set of Posters | Morale Event

ENABLERS
INTELLECTUALLY           EMOTIONALLY                INTUITIVELY

Ask                      Be Involved                Trust

Listen                   Be Vulnerable              Be Responsible

Respond                  Be Humble                  Fail & iterate fast
2. Truly Assess Your Culture
RED-FLAGS
       Not simply an annual employee poll with no on-going action.

ENABLERS
INTELLECTUALLY               INTUITIVELY           EMOTIONALLY

Basics covered?              Trust Leaders         Living Your Purpose
Pay | Benefits | Workplace   They have your back   Learning/Growing
                                                   Freedom to Fail
Company Direction            Respect Leaders       Passionate
                                                   Positive
Communication                Align with Mission
3. Let Ambassadors Arise

                                 AMBASSADORS


                                  ADVOCATES


                                   FOLLOWER


                                     PASSIVE

  SOURCE: Resonant Insights, white-paper “Conscious Culture Creates Brand Value”
What’s an Employee Ambassador?

INTELLECTUALLY
        Live brand tenants with personal confidence and connection.

EMOTIONALLY
        Spontaneously recite personal stories of brand connection.


INTUITIVELY
        Proactively suggest new ideas and pilot them rapidly & often.

    SOURCE: Resonant Insights, white-paper “Conscious Culture Creates Brand Value”
1



2


3


2
Example of Employee Ambassador

Got real vulnerable                                              Linked purpose
Trusted advisors                                                 Genuine passion
Listened                                                         Being 101% herself




     SOURCE: Resonant Insights, white-paper “Conscious Culture Creates Brand Value”
Conscious Culture Creates Brand Value
100% = 24 hours



    Bill Gates, you and I…
all have the same 24 hours.
YOU choose what
to put in your 24 hours
The extra 1%




   comes through us and
from others who support us.
“A small group of thoughtful people could
             change the world.
 Indeed, it's the only thing that ever has.”
               Margaret Mead
What’s
next?
Why talk to Resonant Insights?
  We inspire people to be their 101% best.
A Strategic Insights Consultancy.
Our Invitation:
                                   1. Visit us at Booth #213

                                   2. Answer 3 quick questions
                  YOUR
                  NEEDS
                                   3. Get Coffee


3 Single-Serve Packets of Starbucks VIA for the first 24 participants
Thank You
    Bobby Bakshi
 Chief Inspiration Officer
 bobby@ResonantInsights.com
       425.999.9984
 www.ResonantInsights.com

More Related Content

What's hot

Company Culture - defining your company culture
Company Culture - defining your company cultureCompany Culture - defining your company culture
Company Culture - defining your company cultureNuno Machado Lopes
 
PSCU MEMBER FORUM Delivering Happiness Nashville TN April 2016
PSCU MEMBER FORUM Delivering Happiness Nashville TN April 2016PSCU MEMBER FORUM Delivering Happiness Nashville TN April 2016
PSCU MEMBER FORUM Delivering Happiness Nashville TN April 2016Delivering Happiness
 
Creating a Company Your (New) Employees Love Katie Burke, VP Culture & Experi...
Creating a Company Your (New) Employees Love Katie Burke, VP Culture & Experi...Creating a Company Your (New) Employees Love Katie Burke, VP Culture & Experi...
Creating a Company Your (New) Employees Love Katie Burke, VP Culture & Experi...MassTLC
 
CorpCulture-SoWhatAndWhoCares
CorpCulture-SoWhatAndWhoCaresCorpCulture-SoWhatAndWhoCares
CorpCulture-SoWhatAndWhoCaresBrad Lindemann
 
The Evolving Culture-Scape and Employee Expectations
The Evolving Culture-Scape and Employee ExpectationsThe Evolving Culture-Scape and Employee Expectations
The Evolving Culture-Scape and Employee ExpectationsT-Mobile
 
Culture vs Creative
Culture vs CreativeCulture vs Creative
Culture vs CreativeRule29
 
New tech Santiago | Women in Tech event
New tech Santiago | Women in Tech eventNew tech Santiago | Women in Tech event
New tech Santiago | Women in Tech eventMargherita Pagani
 
The Keys to a Killer Company Culture
The Keys to a Killer Company CultureThe Keys to a Killer Company Culture
The Keys to a Killer Company CulturePatrick Ball
 
LIFE HACK: How To Make The Most Of Your Time Off
LIFE HACK: How To Make The Most Of Your Time OffLIFE HACK: How To Make The Most Of Your Time Off
LIFE HACK: How To Make The Most Of Your Time OffThe Change School
 
Golden triangle for sustainability
Golden triangle for sustainabilityGolden triangle for sustainability
Golden triangle for sustainabilityStefaan Vandist
 
Culture Shift Personalization
Culture Shift PersonalizationCulture Shift Personalization
Culture Shift PersonalizationJoe Mechlinski
 
How Storytelling drives Corporate Culture
How Storytelling drives Corporate CultureHow Storytelling drives Corporate Culture
How Storytelling drives Corporate CultureLUKSO
 
Transforming your Workplace Culture from Toxic to Humanized
Transforming your Workplace Culture from Toxic to HumanizedTransforming your Workplace Culture from Toxic to Humanized
Transforming your Workplace Culture from Toxic to HumanizedJostleKelly
 
How to build Corporate Culture?
How to build Corporate Culture? How to build Corporate Culture?
How to build Corporate Culture? Roger Claessens
 
The A to Z Guide to Culture Books and Employee Manuals
The A to Z Guide to Culture Books and Employee ManualsThe A to Z Guide to Culture Books and Employee Manuals
The A to Z Guide to Culture Books and Employee ManualsNOBL
 
Change And Learning
Change And LearningChange And Learning
Change And LearningGautam Ghosh
 
Prepare for 2016: Culture Blueprint
Prepare for 2016: Culture BlueprintPrepare for 2016: Culture Blueprint
Prepare for 2016: Culture BlueprintDelivering Happiness
 
The Three C's - Culture, Collaboration & Creative Leadership
The Three C's - Culture, Collaboration & Creative LeadershipThe Three C's - Culture, Collaboration & Creative Leadership
The Three C's - Culture, Collaboration & Creative LeadershipAdam Stone
 

What's hot (20)

Company Culture - defining your company culture
Company Culture - defining your company cultureCompany Culture - defining your company culture
Company Culture - defining your company culture
 
PSCU MEMBER FORUM Delivering Happiness Nashville TN April 2016
PSCU MEMBER FORUM Delivering Happiness Nashville TN April 2016PSCU MEMBER FORUM Delivering Happiness Nashville TN April 2016
PSCU MEMBER FORUM Delivering Happiness Nashville TN April 2016
 
Creating a Company Your (New) Employees Love Katie Burke, VP Culture & Experi...
Creating a Company Your (New) Employees Love Katie Burke, VP Culture & Experi...Creating a Company Your (New) Employees Love Katie Burke, VP Culture & Experi...
Creating a Company Your (New) Employees Love Katie Burke, VP Culture & Experi...
 
CorpCulture-SoWhatAndWhoCares
CorpCulture-SoWhatAndWhoCaresCorpCulture-SoWhatAndWhoCares
CorpCulture-SoWhatAndWhoCares
 
The Evolving Culture-Scape and Employee Expectations
The Evolving Culture-Scape and Employee ExpectationsThe Evolving Culture-Scape and Employee Expectations
The Evolving Culture-Scape and Employee Expectations
 
Culture vs Creative
Culture vs CreativeCulture vs Creative
Culture vs Creative
 
New tech Santiago | Women in Tech event
New tech Santiago | Women in Tech eventNew tech Santiago | Women in Tech event
New tech Santiago | Women in Tech event
 
The Keys to a Killer Company Culture
The Keys to a Killer Company CultureThe Keys to a Killer Company Culture
The Keys to a Killer Company Culture
 
LIFE HACK: How To Make The Most Of Your Time Off
LIFE HACK: How To Make The Most Of Your Time OffLIFE HACK: How To Make The Most Of Your Time Off
LIFE HACK: How To Make The Most Of Your Time Off
 
Golden triangle for sustainability
Golden triangle for sustainabilityGolden triangle for sustainability
Golden triangle for sustainability
 
Culture Shift Personalization
Culture Shift PersonalizationCulture Shift Personalization
Culture Shift Personalization
 
How Storytelling drives Corporate Culture
How Storytelling drives Corporate CultureHow Storytelling drives Corporate Culture
How Storytelling drives Corporate Culture
 
Transforming your Workplace Culture from Toxic to Humanized
Transforming your Workplace Culture from Toxic to HumanizedTransforming your Workplace Culture from Toxic to Humanized
Transforming your Workplace Culture from Toxic to Humanized
 
How to build Corporate Culture?
How to build Corporate Culture? How to build Corporate Culture?
How to build Corporate Culture?
 
Entrepreneurial leadership
Entrepreneurial leadershipEntrepreneurial leadership
Entrepreneurial leadership
 
The A to Z Guide to Culture Books and Employee Manuals
The A to Z Guide to Culture Books and Employee ManualsThe A to Z Guide to Culture Books and Employee Manuals
The A to Z Guide to Culture Books and Employee Manuals
 
Change And Learning
Change And LearningChange And Learning
Change And Learning
 
AES: Our Culture Code
AES: Our Culture CodeAES: Our Culture Code
AES: Our Culture Code
 
Prepare for 2016: Culture Blueprint
Prepare for 2016: Culture BlueprintPrepare for 2016: Culture Blueprint
Prepare for 2016: Culture Blueprint
 
The Three C's - Culture, Collaboration & Creative Leadership
The Three C's - Culture, Collaboration & Creative LeadershipThe Three C's - Culture, Collaboration & Creative Leadership
The Three C's - Culture, Collaboration & Creative Leadership
 

Viewers also liked

Understanding Today's Mobile Culture -
Understanding Today's Mobile Culture - Understanding Today's Mobile Culture -
Understanding Today's Mobile Culture - Robert Collins
 
Moves the Needle: Lean Branding: Aligning Product, Brand & Culture Through Pa...
Moves the Needle: Lean Branding: Aligning Product, Brand & Culture Through Pa...Moves the Needle: Lean Branding: Aligning Product, Brand & Culture Through Pa...
Moves the Needle: Lean Branding: Aligning Product, Brand & Culture Through Pa...AMASanDiego
 
Brand Culture in the Conversation Age
Brand Culture in the Conversation AgeBrand Culture in the Conversation Age
Brand Culture in the Conversation AgeMSL
 
Synchronizing a Brand with Culture to Get Best Returns——Panos
Synchronizing a Brand with Culture to Get Best Returns——PanosSynchronizing a Brand with Culture to Get Best Returns——Panos
Synchronizing a Brand with Culture to Get Best Returns——PanosSimba Events
 
Are you a fashion victim?
Are you a fashion victim?Are you a fashion victim?
Are you a fashion victim?Ana Mena
 
Are you a fashion victim 2
Are you a fashion victim 2Are you a fashion victim 2
Are you a fashion victim 2Ana Mena
 
How To Reinvent Yourself
How To Reinvent YourselfHow To Reinvent Yourself
How To Reinvent YourselfGeorge Hutton
 
Get inspired and inspire
Get inspired and inspireGet inspired and inspire
Get inspired and inspireKamille Saabre
 
How to Reinvent Yourself with Tami Green
How to Reinvent Yourself with Tami GreenHow to Reinvent Yourself with Tami Green
How to Reinvent Yourself with Tami GreenTami Green
 
How Fashion Victim You Are.2
How Fashion Victim You Are.2How Fashion Victim You Are.2
How Fashion Victim You Are.2immanovell
 
To be brand conscious........
To be brand conscious........To be brand conscious........
To be brand conscious........Ash Ghaffar
 
Reinvent Yourself - The future is not what it was
Reinvent Yourself - The future is not what it wasReinvent Yourself - The future is not what it was
Reinvent Yourself - The future is not what it wasKamranZR
 
Innovation Strategy
Innovation StrategyInnovation Strategy
Innovation Strategycampusnet
 
Jo godley cv dec2016 (2)
Jo godley cv dec2016 (2)Jo godley cv dec2016 (2)
Jo godley cv dec2016 (2)Jo Godley
 
AOM16 Multigenerational Marketing
AOM16 Multigenerational MarketingAOM16 Multigenerational Marketing
AOM16 Multigenerational MarketingAMASanDiego
 

Viewers also liked (20)

Building brand culture extrait
Building brand culture extraitBuilding brand culture extrait
Building brand culture extrait
 
Understanding Today's Mobile Culture -
Understanding Today's Mobile Culture - Understanding Today's Mobile Culture -
Understanding Today's Mobile Culture -
 
Moves the Needle: Lean Branding: Aligning Product, Brand & Culture Through Pa...
Moves the Needle: Lean Branding: Aligning Product, Brand & Culture Through Pa...Moves the Needle: Lean Branding: Aligning Product, Brand & Culture Through Pa...
Moves the Needle: Lean Branding: Aligning Product, Brand & Culture Through Pa...
 
Brand Culture in the Conversation Age
Brand Culture in the Conversation AgeBrand Culture in the Conversation Age
Brand Culture in the Conversation Age
 
Synchronizing a Brand with Culture to Get Best Returns——Panos
Synchronizing a Brand with Culture to Get Best Returns——PanosSynchronizing a Brand with Culture to Get Best Returns——Panos
Synchronizing a Brand with Culture to Get Best Returns——Panos
 
Fashion victim
Fashion victimFashion victim
Fashion victim
 
Are you a fashion victim?
Are you a fashion victim?Are you a fashion victim?
Are you a fashion victim?
 
Are you a fashion victim 2
Are you a fashion victim 2Are you a fashion victim 2
Are you a fashion victim 2
 
How To Reinvent Yourself
How To Reinvent YourselfHow To Reinvent Yourself
How To Reinvent Yourself
 
Get inspired and inspire
Get inspired and inspireGet inspired and inspire
Get inspired and inspire
 
Reinvent Yourself
Reinvent YourselfReinvent Yourself
Reinvent Yourself
 
How to Reinvent Yourself with Tami Green
How to Reinvent Yourself with Tami GreenHow to Reinvent Yourself with Tami Green
How to Reinvent Yourself with Tami Green
 
How Fashion Victim You Are.2
How Fashion Victim You Are.2How Fashion Victim You Are.2
How Fashion Victim You Are.2
 
To be brand conscious........
To be brand conscious........To be brand conscious........
To be brand conscious........
 
Vcasmo
VcasmoVcasmo
Vcasmo
 
Reinvent Yourself - The future is not what it was
Reinvent Yourself - The future is not what it wasReinvent Yourself - The future is not what it was
Reinvent Yourself - The future is not what it was
 
Innovation Strategy
Innovation StrategyInnovation Strategy
Innovation Strategy
 
Jo godley cv dec2016 (2)
Jo godley cv dec2016 (2)Jo godley cv dec2016 (2)
Jo godley cv dec2016 (2)
 
Polygomma Epdm pond liner / Tanking Membrane references
Polygomma Epdm pond liner / Tanking Membrane referencesPolygomma Epdm pond liner / Tanking Membrane references
Polygomma Epdm pond liner / Tanking Membrane references
 
AOM16 Multigenerational Marketing
AOM16 Multigenerational MarketingAOM16 Multigenerational Marketing
AOM16 Multigenerational Marketing
 

Similar to Conscious Culture Creates Brand Value

VolunteerMatch Solutions BPN Webinar: Breakthrough Nonprofit Branding
VolunteerMatch Solutions BPN Webinar: Breakthrough Nonprofit BrandingVolunteerMatch Solutions BPN Webinar: Breakthrough Nonprofit Branding
VolunteerMatch Solutions BPN Webinar: Breakthrough Nonprofit BrandingVolunteerMatch
 
being a social entrepreneur (story, methodology & examples)
being a social entrepreneur (story, methodology & examples)being a social entrepreneur (story, methodology & examples)
being a social entrepreneur (story, methodology & examples)Rama Chakaki
 
Tim Leberecht@NEXT09: The Seven Rules of the Chief Meaning Officer
Tim Leberecht@NEXT09: The Seven Rules of the Chief Meaning OfficerTim Leberecht@NEXT09: The Seven Rules of the Chief Meaning Officer
Tim Leberecht@NEXT09: The Seven Rules of the Chief Meaning Officerfrog
 
HCA South Atlantic Division Leadership Day
HCA South Atlantic Division Leadership DayHCA South Atlantic Division Leadership Day
HCA South Atlantic Division Leadership DayJoe Tye
 
Harnessing social media to transform talent management
Harnessing social media to transform talent managementHarnessing social media to transform talent management
Harnessing social media to transform talent managementBinoj Vasu
 
The Currency of Empathy — The Missing Link to Innovation and Inclusion
The Currency of Empathy — The Missing Link to Innovation and InclusionThe Currency of Empathy — The Missing Link to Innovation and Inclusion
The Currency of Empathy — The Missing Link to Innovation and InclusionCleveland-Marshall College of Law
 
Changing Your Career in Difficult Times
Changing Your Career in Difficult TimesChanging Your Career in Difficult Times
Changing Your Career in Difficult TimesJFDEELY
 
All Hands on Deck, Leadership Retreat for Becker Morgan Group
All Hands on Deck, Leadership Retreat for Becker Morgan GroupAll Hands on Deck, Leadership Retreat for Becker Morgan Group
All Hands on Deck, Leadership Retreat for Becker Morgan GroupJoe Tye
 
Cultural Fit Factor:How to Attract, Retain and Repel the Right Employee
Cultural Fit Factor:How to Attract, Retain and Repel the Right EmployeeCultural Fit Factor:How to Attract, Retain and Repel the Right Employee
Cultural Fit Factor:How to Attract, Retain and Repel the Right Employeelizzpellet
 
Winning with leadership
Winning with leadershipWinning with leadership
Winning with leadershipjdjarrell
 
Sparking creativity and fostering innovation biz library webinar
Sparking creativity and fostering innovation   biz library webinarSparking creativity and fostering innovation   biz library webinar
Sparking creativity and fostering innovation biz library webinarBizLibrary
 
Sparking Creativity And Fostering Innovation Biz Library Webinar
Sparking Creativity And Fostering Innovation   Biz Library WebinarSparking Creativity And Fostering Innovation   Biz Library Webinar
Sparking Creativity And Fostering Innovation Biz Library WebinarBizLibrary
 
A hard look at the softer side of business analysis
A hard look at the softer side of business analysisA hard look at the softer side of business analysis
A hard look at the softer side of business analysisJoe Newbert
 
Louis Richardson - Getting Smarter
Louis Richardson - Getting SmarterLouis Richardson - Getting Smarter
Louis Richardson - Getting SmarterIBM Danmark
 
All hands on deck for siemens medical solutions western zone leadership retreat
All hands on deck for siemens medical solutions western zone leadership retreatAll hands on deck for siemens medical solutions western zone leadership retreat
All hands on deck for siemens medical solutions western zone leadership retreatJoe Tye
 
Whitepapercreativityenglish 140602111939-phpapp01
Whitepapercreativityenglish 140602111939-phpapp01Whitepapercreativityenglish 140602111939-phpapp01
Whitepapercreativityenglish 140602111939-phpapp01Guy Armitage
 
Joe Tye Presentation for Georgia Hospital Association Trustee Conference, Feb...
Joe Tye Presentation for Georgia Hospital Association Trustee Conference, Feb...Joe Tye Presentation for Georgia Hospital Association Trustee Conference, Feb...
Joe Tye Presentation for Georgia Hospital Association Trustee Conference, Feb...Joe Tye
 

Similar to Conscious Culture Creates Brand Value (20)

VolunteerMatch Solutions BPN Webinar: Breakthrough Nonprofit Branding
VolunteerMatch Solutions BPN Webinar: Breakthrough Nonprofit BrandingVolunteerMatch Solutions BPN Webinar: Breakthrough Nonprofit Branding
VolunteerMatch Solutions BPN Webinar: Breakthrough Nonprofit Branding
 
being a social entrepreneur (story, methodology & examples)
being a social entrepreneur (story, methodology & examples)being a social entrepreneur (story, methodology & examples)
being a social entrepreneur (story, methodology & examples)
 
Tim Leberecht@NEXT09: The Seven Rules of the Chief Meaning Officer
Tim Leberecht@NEXT09: The Seven Rules of the Chief Meaning OfficerTim Leberecht@NEXT09: The Seven Rules of the Chief Meaning Officer
Tim Leberecht@NEXT09: The Seven Rules of the Chief Meaning Officer
 
141 200111 Creative Personal Branding by Jürgen Salenbacher 3-4
141 200111 Creative Personal Branding by Jürgen Salenbacher 3-4141 200111 Creative Personal Branding by Jürgen Salenbacher 3-4
141 200111 Creative Personal Branding by Jürgen Salenbacher 3-4
 
HCA South Atlantic Division Leadership Day
HCA South Atlantic Division Leadership DayHCA South Atlantic Division Leadership Day
HCA South Atlantic Division Leadership Day
 
Harnessing social media to transform talent management
Harnessing social media to transform talent managementHarnessing social media to transform talent management
Harnessing social media to transform talent management
 
The Currency of Empathy — The Missing Link to Innovation and Inclusion
The Currency of Empathy — The Missing Link to Innovation and InclusionThe Currency of Empathy — The Missing Link to Innovation and Inclusion
The Currency of Empathy — The Missing Link to Innovation and Inclusion
 
Changing Your Career in Difficult Times
Changing Your Career in Difficult TimesChanging Your Career in Difficult Times
Changing Your Career in Difficult Times
 
All Hands on Deck, Leadership Retreat for Becker Morgan Group
All Hands on Deck, Leadership Retreat for Becker Morgan GroupAll Hands on Deck, Leadership Retreat for Becker Morgan Group
All Hands on Deck, Leadership Retreat for Becker Morgan Group
 
Cultural Fit Factor:How to Attract, Retain and Repel the Right Employee
Cultural Fit Factor:How to Attract, Retain and Repel the Right EmployeeCultural Fit Factor:How to Attract, Retain and Repel the Right Employee
Cultural Fit Factor:How to Attract, Retain and Repel the Right Employee
 
Winning with leadership
Winning with leadershipWinning with leadership
Winning with leadership
 
Stories Inc. Deck
Stories Inc. DeckStories Inc. Deck
Stories Inc. Deck
 
Sparking creativity and fostering innovation biz library webinar
Sparking creativity and fostering innovation   biz library webinarSparking creativity and fostering innovation   biz library webinar
Sparking creativity and fostering innovation biz library webinar
 
Sparking Creativity And Fostering Innovation Biz Library Webinar
Sparking Creativity And Fostering Innovation   Biz Library WebinarSparking Creativity And Fostering Innovation   Biz Library Webinar
Sparking Creativity And Fostering Innovation Biz Library Webinar
 
A hard look at the softer side of business analysis
A hard look at the softer side of business analysisA hard look at the softer side of business analysis
A hard look at the softer side of business analysis
 
Louis Richardson - Getting Smarter
Louis Richardson - Getting SmarterLouis Richardson - Getting Smarter
Louis Richardson - Getting Smarter
 
How do you live your mission
How do you live your missionHow do you live your mission
How do you live your mission
 
All hands on deck for siemens medical solutions western zone leadership retreat
All hands on deck for siemens medical solutions western zone leadership retreatAll hands on deck for siemens medical solutions western zone leadership retreat
All hands on deck for siemens medical solutions western zone leadership retreat
 
Whitepapercreativityenglish 140602111939-phpapp01
Whitepapercreativityenglish 140602111939-phpapp01Whitepapercreativityenglish 140602111939-phpapp01
Whitepapercreativityenglish 140602111939-phpapp01
 
Joe Tye Presentation for Georgia Hospital Association Trustee Conference, Feb...
Joe Tye Presentation for Georgia Hospital Association Trustee Conference, Feb...Joe Tye Presentation for Georgia Hospital Association Trustee Conference, Feb...
Joe Tye Presentation for Georgia Hospital Association Trustee Conference, Feb...
 

More from Resonant Insights LLC

More from Resonant Insights LLC (6)

Culture of Self-Responsibility
Culture of Self-ResponsibilityCulture of Self-Responsibility
Culture of Self-Responsibility
 
Manifesto
ManifestoManifesto
Manifesto
 
Manifesto
ManifestoManifesto
Manifesto
 
Resonant Insights NWEN eIQ: Crafting Your Vision
Resonant Insights NWEN eIQ: Crafting Your VisionResonant Insights NWEN eIQ: Crafting Your Vision
Resonant Insights NWEN eIQ: Crafting Your Vision
 
Aligning Company & Employee Purpose
Aligning Company & Employee PurposeAligning Company & Employee Purpose
Aligning Company & Employee Purpose
 
Resonant insights imperatives
Resonant insights imperativesResonant insights imperatives
Resonant insights imperatives
 

Recently uploaded

BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 

Recently uploaded (20)

BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 

Conscious Culture Creates Brand Value

  • 1. YOUR CULTURE IS YOUR BRAND
  • 2. - SOLOPRENEUR - SMALL BUSINESS Getting - - MID-SIZE ENTERPRISE to know you…
  • 4. “You might as well be you. Everyone else is taken.” Adapted by Chris Garibaldi from Oscar Wilde
  • 5. Why ? care to listen
  • 6. SOCIAL MEDIA AND THE NEW WORLD IS ABOUT… LISTENING AND LISTENING INTENTLY.
  • 7. ENTER Only if you Seek to GROW
  • 8. What’s in a name/brand? Everything! Name = Your True Nature By name we don’t mean just the literal but the: Values | Vision | Mission That the name/brand seeks to deliver on.
  • 9. An seed can only produce an apple.
  • 10. Our Deepest Fear “Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, ‘Who am I to be brilliant, gorgeous, talented, fabulous?’ Actually, who are you not to be? … Marianne Williamson Founder US Department of Peace
  • 12. For Today 1 What? Current State 2 So what? ROI of Culture 3 Now what? How to Create Culture
  • 13. 1 What is the current state?
  • 18. Only 1:3 employees are ENGAGED—worldwide! SOURCE: BlessingWhite, Inc. Employee Engagement Report 2011.
  • 22. Herb Kelleher put his people first.
  • 23. Vineet Nayar puts employees first. “I often wonder what would happen if we were to give Gen Y the license to reinvent companies completely.” Vice Chairman and CEO, HCL Technologies The fastest growing information services company in India.
  • 33. The urge to direct our own lives.
  • 34. “Yearn to do what we do in the service of something bigger than ourselves.”
  • 35. “Desire to get better and better at what matters to us individually.”
  • 37. Mismatch “There is a mismatch between what science knows and what business does.” (Intrinsic vs. Extrinsic Motivators) Daniel Pink
  • 38. SoROI of culture? what’s 2 the
  • 40. COST OF LOST PRODUCTIVITY $416 billion per year due to Disengaged Employees Source: Gallup Organization’s Employee Engagement Survey, 2009
  • 41. Shareholder Return SOURCE: Hewitt Associates in 2009
  • 43. Why they stay? ENGAGED stay DISENGAGED stay for what they… for what they… GIVE GET SOURCE: BlessingWhite, Inc. Employee Engagement Report 2011.
  • 45. Who’s living it? Created a purpose driven culture, one employee at a time.
  • 46. Who’s living it? Welcome unconventional ways to innovate and create new products.
  • 47. Who’s living it? Live their values. Companies pay to learn from them.
  • 51. Values Lead Strategy Zappos Family Core Values “As we grow as a company, it has become more and more important to explicitly define the core values from which we develop our culture, our brand, and our business strategies. These are the ten core values that we live by: 1. Deliver WOW Through Service 2. Embrace and Drive Change 3. Create Fun and A Little Weirdness 4. Be Adventurous, Creative, and Open-Minded 5. Pursue Growth and Learning 6. Build Open and Honest Relationships With Communication 7. Build a Positive Team and Family Spirit 8. Do More With Less 9. Be Passionate and Determined 10.Be Humble”
  • 52. ROI of Delivering Happiness 1. Sold to Amazon for $1.25B: AND retained culture & brand.
  • 53. ROI of Delivering Happiness 2. Tony Hsieh: shared the $1.25B proceeds with employees.
  • 54. ROI of Delivering Happiness 3. Happy customers: 800 number on top of every page & free returns
  • 55. ROI of Delivering Happiness 4. Culture as marketing asset: Created a training division (Zappos Insights) and Delivering Happiness is a movement.
  • 56. ROI of Delivering Happiness 5. Open and transparent: Employee testimonials in “Culture Book” (unedited)
  • 58. It’s happy-ning globally Old New Stability & Consolidation Speed & Imagination Accounting Rules Innovation Rules Tangible Assets Intangible Assets Delegation Abdication TQM, Six Sigma Design Management Hierarchy Seamlessness Mass Production Personalization Technology Supports Change Technology Drives Change Case Studies Scenario Planning Products & Services Experiences & Solutions PowerPoint Presentations Storytelling Enforce Order Thrive in Chaos Transaction Relationships Competition Collaboration Only Men, Engineers More Women, Ethnographers MBAs Designers Zero Sum Game Win-Win-Win
  • 59. True bottom-line: People are resilient!
  • 60. Now what 3 can we do?
  • 61. 1. Sincere Leadership RED-FLAGS Culture is NOT a One-Off “Initiative” | Set of Posters | Morale Event ENABLERS INTELLECTUALLY EMOTIONALLY INTUITIVELY Ask Be Involved Trust Listen Be Vulnerable Be Responsible Respond Be Humble Fail & iterate fast
  • 62. 2. Truly Assess Your Culture RED-FLAGS Not simply an annual employee poll with no on-going action. ENABLERS INTELLECTUALLY INTUITIVELY EMOTIONALLY Basics covered? Trust Leaders Living Your Purpose Pay | Benefits | Workplace They have your back Learning/Growing Freedom to Fail Company Direction Respect Leaders Passionate Positive Communication Align with Mission
  • 63. 3. Let Ambassadors Arise AMBASSADORS ADVOCATES FOLLOWER PASSIVE SOURCE: Resonant Insights, white-paper “Conscious Culture Creates Brand Value”
  • 64. What’s an Employee Ambassador? INTELLECTUALLY Live brand tenants with personal confidence and connection. EMOTIONALLY Spontaneously recite personal stories of brand connection. INTUITIVELY Proactively suggest new ideas and pilot them rapidly & often. SOURCE: Resonant Insights, white-paper “Conscious Culture Creates Brand Value”
  • 66. Example of Employee Ambassador Got real vulnerable Linked purpose Trusted advisors Genuine passion Listened Being 101% herself SOURCE: Resonant Insights, white-paper “Conscious Culture Creates Brand Value”
  • 68. 100% = 24 hours Bill Gates, you and I… all have the same 24 hours.
  • 69. YOU choose what to put in your 24 hours
  • 70. The extra 1% comes through us and from others who support us.
  • 71. “A small group of thoughtful people could change the world. Indeed, it's the only thing that ever has.” Margaret Mead
  • 73. Why talk to Resonant Insights? We inspire people to be their 101% best.
  • 74. A Strategic Insights Consultancy.
  • 75. Our Invitation: 1. Visit us at Booth #213 2. Answer 3 quick questions YOUR NEEDS 3. Get Coffee 3 Single-Serve Packets of Starbucks VIA for the first 24 participants
  • 76. Thank You Bobby Bakshi Chief Inspiration Officer bobby@ResonantInsights.com 425.999.9984 www.ResonantInsights.com