Scottish Government Communications Digital Strategy

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Finding the best way for Scottish Government Communications to keep pace with an evolving digital landscape where website content and social media offer opportunities to reach new audiences and engage with more people in constructive and mutually beneficial relationships

Social Media

“the most open
and accessible
government ever…”
First Minister
Programme for Government,
November 2014
Digital Strategy
“Inform, improve,
inspire…”
Aims of Scottish Government communications,
October 2014

How people access the news
Digital News Report 2015
Reuters Institute for the Study of Journalism
Print plummets,
social on the rise

TV and online are the main ways to access the news
Digital News Report 2015
Reuters Institute for the Study of Journalism

Scottish Government Communications Digital Strategy

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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