SlideShare a Scribd company logo
1 of 26
Download to read offline
THE
SIMPLICITY
COMPANY

+ 44 years
+ Global strategic branding firm
+ Solving complex brand challenges to drive business
+ Bettering the brands of B2B and B2C organizations
+ 200 people strong in Los Angeles, San Francisco, New York,
London, Riyadh, Dubai, Shanghai and Beijing
+ Member of Omnicom Group
Telling the Technology Brand Story
Telling the Technology Brand Story

More Related Content

Viewers also liked

A brand marketer looks at what it means to be Irish in business
A brand marketer looks at what it means to be Irish in businessA brand marketer looks at what it means to be Irish in business
A brand marketer looks at what it means to be Irish in businessSiegel+Gale
 
Women Execs Making it Happen
Women Execs Making it HappenWomen Execs Making it Happen
Women Execs Making it HappenSiegel+Gale
 
7 Questions About Your M+A
7 Questions About Your M+A7 Questions About Your M+A
7 Questions About Your M+ASiegel+Gale
 
Why the Financial Services need simplicity
Why the Financial Services need simplicityWhy the Financial Services need simplicity
Why the Financial Services need simplicitySiegel+Gale
 
The health insurance customer experience - Understanding the impact of simpli...
The health insurance customer experience - Understanding the impact of simpli...The health insurance customer experience - Understanding the impact of simpli...
The health insurance customer experience - Understanding the impact of simpli...Siegel+Gale
 
Life at Siegel+Gale
Life at Siegel+Gale Life at Siegel+Gale
Life at Siegel+Gale Siegel+Gale
 
19 CMOs/CEOs Reveal Big Changes in B2B Marketing
19 CMOs/CEOs Reveal Big Changes in B2B Marketing19 CMOs/CEOs Reveal Big Changes in B2B Marketing
19 CMOs/CEOs Reveal Big Changes in B2B MarketingSiegel+Gale
 
Google & Apple common brand values
Google & Apple common brand valuesGoogle & Apple common brand values
Google & Apple common brand valuesKorhan Buyukdemirci
 
Strategic Analysis: Google
Strategic Analysis: GoogleStrategic Analysis: Google
Strategic Analysis: GoogleJosh Schumacher
 
Naming Architecture: A Blueprint for Portfolio Simplicity
Naming Architecture: A Blueprint for Portfolio SimplicityNaming Architecture: A Blueprint for Portfolio Simplicity
Naming Architecture: A Blueprint for Portfolio SimplicitySiegel+Gale
 
What's in a name? Eight best practices for creating a successful name brand
What's in a name? Eight best practices for creating a successful name brandWhat's in a name? Eight best practices for creating a successful name brand
What's in a name? Eight best practices for creating a successful name brandSiegel+Gale
 
Brand Name Proposal
Brand Name ProposalBrand Name Proposal
Brand Name ProposalAndrei Popa
 

Viewers also liked (12)

A brand marketer looks at what it means to be Irish in business
A brand marketer looks at what it means to be Irish in businessA brand marketer looks at what it means to be Irish in business
A brand marketer looks at what it means to be Irish in business
 
Women Execs Making it Happen
Women Execs Making it HappenWomen Execs Making it Happen
Women Execs Making it Happen
 
7 Questions About Your M+A
7 Questions About Your M+A7 Questions About Your M+A
7 Questions About Your M+A
 
Why the Financial Services need simplicity
Why the Financial Services need simplicityWhy the Financial Services need simplicity
Why the Financial Services need simplicity
 
The health insurance customer experience - Understanding the impact of simpli...
The health insurance customer experience - Understanding the impact of simpli...The health insurance customer experience - Understanding the impact of simpli...
The health insurance customer experience - Understanding the impact of simpli...
 
Life at Siegel+Gale
Life at Siegel+Gale Life at Siegel+Gale
Life at Siegel+Gale
 
19 CMOs/CEOs Reveal Big Changes in B2B Marketing
19 CMOs/CEOs Reveal Big Changes in B2B Marketing19 CMOs/CEOs Reveal Big Changes in B2B Marketing
19 CMOs/CEOs Reveal Big Changes in B2B Marketing
 
Google & Apple common brand values
Google & Apple common brand valuesGoogle & Apple common brand values
Google & Apple common brand values
 
Strategic Analysis: Google
Strategic Analysis: GoogleStrategic Analysis: Google
Strategic Analysis: Google
 
Naming Architecture: A Blueprint for Portfolio Simplicity
Naming Architecture: A Blueprint for Portfolio SimplicityNaming Architecture: A Blueprint for Portfolio Simplicity
Naming Architecture: A Blueprint for Portfolio Simplicity
 
What's in a name? Eight best practices for creating a successful name brand
What's in a name? Eight best practices for creating a successful name brandWhat's in a name? Eight best practices for creating a successful name brand
What's in a name? Eight best practices for creating a successful name brand
 
Brand Name Proposal
Brand Name ProposalBrand Name Proposal
Brand Name Proposal
 

More from Siegel+Gale

How 15 Top CMOs Show Customers Love
How 15 Top CMOs Show Customers LoveHow 15 Top CMOs Show Customers Love
How 15 Top CMOs Show Customers LoveSiegel+Gale
 
Managing the hospital in-patient experience | Understanding where to invest
Managing the hospital in-patient experience | Understanding where to investManaging the hospital in-patient experience | Understanding where to invest
Managing the hospital in-patient experience | Understanding where to investSiegel+Gale
 
B2BNow - A study on the value of consumer relevance to B2B brands
B2BNow - A study on the value of consumer relevance to B2B brandsB2BNow - A study on the value of consumer relevance to B2B brands
B2BNow - A study on the value of consumer relevance to B2B brandsSiegel+Gale
 
Invitation to our Employee Engagement webinar with Thom Wyatt on July 30th
Invitation to our Employee Engagement webinar with Thom Wyatt on July 30thInvitation to our Employee Engagement webinar with Thom Wyatt on July 30th
Invitation to our Employee Engagement webinar with Thom Wyatt on July 30thSiegel+Gale
 
The financial services customer experience: Understanding the impact of simpl...
The financial services customer experience: Understanding the impact of simpl...The financial services customer experience: Understanding the impact of simpl...
The financial services customer experience: Understanding the impact of simpl...Siegel+Gale
 
17 B2B Women Marketers: One Question, Many Challenges
17 B2B Women Marketers: One Question, Many Challenges17 B2B Women Marketers: One Question, Many Challenges
17 B2B Women Marketers: One Question, Many ChallengesSiegel+Gale
 
Breakthrough Simplicity: Transforming the Customer Experience - Siegel+Gale a...
Breakthrough Simplicity: Transforming the Customer Experience - Siegel+Gale a...Breakthrough Simplicity: Transforming the Customer Experience - Siegel+Gale a...
Breakthrough Simplicity: Transforming the Customer Experience - Siegel+Gale a...Siegel+Gale
 
Siegel+Gale at CEA: Creating Strong Brands Through Stories and Experiences
Siegel+Gale at CEA: Creating Strong Brands Through Stories and ExperiencesSiegel+Gale at CEA: Creating Strong Brands Through Stories and Experiences
Siegel+Gale at CEA: Creating Strong Brands Through Stories and Experiences Siegel+Gale
 
Is Social Simple Enough?
Is Social Simple Enough?Is Social Simple Enough?
Is Social Simple Enough?Siegel+Gale
 
Best Practices in Improving Customer Experience by Focusing on Overlooked Tou...
Best Practices in Improving Customer Experience by Focusing on Overlooked Tou...Best Practices in Improving Customer Experience by Focusing on Overlooked Tou...
Best Practices in Improving Customer Experience by Focusing on Overlooked Tou...Siegel+Gale
 
Readability: Design for comprehension
Readability: Design for comprehensionReadability: Design for comprehension
Readability: Design for comprehensionSiegel+Gale
 
Social Done the Right Way
Social Done the Right WaySocial Done the Right Way
Social Done the Right WaySiegel+Gale
 
Champions of IMC: Brand Experience vs. Branded Experiences
Champions of IMC: Brand Experience vs. Branded ExperiencesChampions of IMC: Brand Experience vs. Branded Experiences
Champions of IMC: Brand Experience vs. Branded ExperiencesSiegel+Gale
 
Siegel+Gale's BRITE Conference Presentation - Global Brand Simplicity Index
Siegel+Gale's BRITE Conference Presentation - Global Brand Simplicity IndexSiegel+Gale's BRITE Conference Presentation - Global Brand Simplicity Index
Siegel+Gale's BRITE Conference Presentation - Global Brand Simplicity IndexSiegel+Gale
 

More from Siegel+Gale (16)

How 15 Top CMOs Show Customers Love
How 15 Top CMOs Show Customers LoveHow 15 Top CMOs Show Customers Love
How 15 Top CMOs Show Customers Love
 
Managing the hospital in-patient experience | Understanding where to invest
Managing the hospital in-patient experience | Understanding where to investManaging the hospital in-patient experience | Understanding where to invest
Managing the hospital in-patient experience | Understanding where to invest
 
B2BNow - A study on the value of consumer relevance to B2B brands
B2BNow - A study on the value of consumer relevance to B2B brandsB2BNow - A study on the value of consumer relevance to B2B brands
B2BNow - A study on the value of consumer relevance to B2B brands
 
Invitation to our Employee Engagement webinar with Thom Wyatt on July 30th
Invitation to our Employee Engagement webinar with Thom Wyatt on July 30thInvitation to our Employee Engagement webinar with Thom Wyatt on July 30th
Invitation to our Employee Engagement webinar with Thom Wyatt on July 30th
 
NETGEAR
NETGEARNETGEAR
NETGEAR
 
The financial services customer experience: Understanding the impact of simpl...
The financial services customer experience: Understanding the impact of simpl...The financial services customer experience: Understanding the impact of simpl...
The financial services customer experience: Understanding the impact of simpl...
 
17 B2B Women Marketers: One Question, Many Challenges
17 B2B Women Marketers: One Question, Many Challenges17 B2B Women Marketers: One Question, Many Challenges
17 B2B Women Marketers: One Question, Many Challenges
 
Breakthrough Simplicity: Transforming the Customer Experience - Siegel+Gale a...
Breakthrough Simplicity: Transforming the Customer Experience - Siegel+Gale a...Breakthrough Simplicity: Transforming the Customer Experience - Siegel+Gale a...
Breakthrough Simplicity: Transforming the Customer Experience - Siegel+Gale a...
 
Siegel+Gale at CEA: Creating Strong Brands Through Stories and Experiences
Siegel+Gale at CEA: Creating Strong Brands Through Stories and ExperiencesSiegel+Gale at CEA: Creating Strong Brands Through Stories and Experiences
Siegel+Gale at CEA: Creating Strong Brands Through Stories and Experiences
 
Is Social Simple Enough?
Is Social Simple Enough?Is Social Simple Enough?
Is Social Simple Enough?
 
Best Practices in Improving Customer Experience by Focusing on Overlooked Tou...
Best Practices in Improving Customer Experience by Focusing on Overlooked Tou...Best Practices in Improving Customer Experience by Focusing on Overlooked Tou...
Best Practices in Improving Customer Experience by Focusing on Overlooked Tou...
 
Readability: Design for comprehension
Readability: Design for comprehensionReadability: Design for comprehension
Readability: Design for comprehension
 
Social Done the Right Way
Social Done the Right WaySocial Done the Right Way
Social Done the Right Way
 
Champions of IMC: Brand Experience vs. Branded Experiences
Champions of IMC: Brand Experience vs. Branded ExperiencesChampions of IMC: Brand Experience vs. Branded Experiences
Champions of IMC: Brand Experience vs. Branded Experiences
 
What's in a Name?
What's in a Name?What's in a Name?
What's in a Name?
 
Siegel+Gale's BRITE Conference Presentation - Global Brand Simplicity Index
Siegel+Gale's BRITE Conference Presentation - Global Brand Simplicity IndexSiegel+Gale's BRITE Conference Presentation - Global Brand Simplicity Index
Siegel+Gale's BRITE Conference Presentation - Global Brand Simplicity Index
 

Recently uploaded

CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Onlineanilsa9823
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdftbatkhuu1
 
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBalmerLawrie
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRSapana Sha
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
Publuu Demo Presentation Brochure Online
Publuu Demo Presentation Brochure OnlinePubluu Demo Presentation Brochure Online
Publuu Demo Presentation Brochure OnlinePubluu
 
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessAggregage
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.DanielaQuiroz63
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfVWO
 
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessBrighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessVarn
 
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesPushON Ltd
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...ChesterYang6
 
Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsUncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsVWO
 

Recently uploaded (20)

CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
 
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupSEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCR
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
 
Publuu Demo Presentation Brochure Online
Publuu Demo Presentation Brochure OnlinePubluu Demo Presentation Brochure Online
Publuu Demo Presentation Brochure Online
 
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdf
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail Success
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessBrighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
 
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surges
 
No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found OnlineNo Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found Online
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
 
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
 
Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsUncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 Reports
 
Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLaneBrand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
 

Telling the Technology Brand Story

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. THE SIMPLICITY COMPANY + 44 years + Global strategic branding firm + Solving complex brand challenges to drive business + Bettering the brands of B2B and B2C organizations + 200 people strong in Los Angeles, San Francisco, New York, London, Riyadh, Dubai, Shanghai and Beijing + Member of Omnicom Group