1. What’s Next for Loyalty Programs? Turning Loyalty Data into a Strategic Asset Date: August 29, 2006 Time: 1pm Eastern Featuring:

2. What’s Next for Loyalty Programs? Turning Loyalty Data into a Strategic Asset Luc Bondar Vice President, Loyalty Will Wittkopf Director, Decision Sciences Consulting

17. Re-define success for loyalty

18. Re-define success: Narrow view Loyalty program prompts purchase behavior change and incremental sales $ Incremental Sales $ Cost of Loyalty Program Behavior Change Engagement Preference Return Investment Learning from data $

19. Re-define success: Broad view $ Incremental Sales $ Cost of Loyalty Program Behavior Change Engagement Preference Return Investment Referrals $ Customer Retention $ Lower Cost to Serve $ Loyalty program prompts purchase behavior change, incremental sales, and other customer related benefits and Success Metrics ® Learning from data $$$

22. Balancing long and short term (ROC SM ) Incremental Sales $ Cost of Loyalty Program (Investment) Behavior Change Engagement Preference Referrals $ Customer Retention $ Lower Cost to Serve $ Employee Retention $ Product Development $ Learning from data $ Short-term Incremental Sales Referrals Customer Retention Lower Cost to Serve Employee Retention Product Development Long -term $ $ $ $ $ $

24. Take loyalty across the enterprise

33. Questions & Answers Luc Bondar Vice President, Loyalty Will Wittkopf Director, Decision Sciences Consulting

34. To obtain a PDF copy of today’s slide deck: [email_address] Extended Q+A on the 1to1 Blog www.1to1media.com/weblog For more information: Luc Bondar – [email_address] Will Wittkopf – [email_address]