An overview why venture capitalist are investing in startup companies in the app economy segments. Giving advise what topics are relevant for investors and founders. Showing examples of successful companies and investment history.

1. 1
Startup
Galore
…
…
why
VCs
invest
in
the
App
Economy.
Thomas
Grota,
Investment
Director
T-­‐Venture
(Deutsche
Telekom)
@thomasgr
Blog:
thomasgr.tumblr.com

2. My
current
porIolio
and
areas
of
VC
experMse:
Mobile
Internet,
Big
Data
&
Cloud
based
PlaIorms
E
X
I
T
S
Thomas Grota – Investment Director T-Venture Holding GmbH – @thomasgr

3. 3
It
looks
like
the
HYPE
is
over..

4. ...
But
the
revenues
are
sMll
HUGE
for
App
providers.

5. 5
However
the
focus
is
outside
Europe
for
the
future
!

6. 6
So..
How
can
I
become
a
successful
App
Provider?

7. To be successful offer great Value to Customers
7
To
be
successful
offer
great
VALUE
to
Customers

8. Usability is KEY for an APP – nothing beats Ease of Use
USABILITY
is
Key
for
an
App,
nothing
beats
Ease
of
Use
8

9. Great
TECHNOLOGY
is
an
APIs
as
part
of
the
PlaIorm
Great Technology is not in the APP – its Part of the Platform
9

10. Snowden gave as the Opportunity to Become Big in Security
10 There
is
the
Opportunity
to
Become
Big
in
SECURITY…

11. 11
So
what
should
I
do
as
App
Developer
when
talking
to
Investors
/
Business
Angels
/
VCs
?

12. When
taking
investors
on
Board,
let
them
pay
with:
connecMon,
operaMons,
biz
dev,
sales,
markeMng...
12

13. 13
Don’t
burn
MONEY
in
App
PromoMon…

14. Seek smart partnerships for reach and trust
14
Seek
smart
partnerships
for
reach
and
trust

15. 15
..
ENJOY
THE
RIDE
BEING
AN
APP
DEVELOPER!

16. Selected
successful
exits
of
T-­‐Venture
E-Commerce solution
1998: IPO
@motion
Wireless internet access
2000: trade sale to Openwave
(formerly: phone.com)
Web conference
provider
2000: IPO
Internet payment services
2010: trade sale to Deutsche Telekom
Online Flight Search and Bookings
2010: trade sale to KAYAK
Optical Networking Applications
2010: trade sale to Cisco
Fabless Semiconductors
2010: trade sale to Broadcom
Mass calling service
2002: trade sale to
Deutsche Telekom
Real-Time Collaboration Software
2011: trade sale to Citrix
Search Portal for Discount
Offers of Local Retailers
2011: trade sale to Axel Springer
Wireless Access Technology
2012: trade sale to Ericsson
"On-Demand" E-Commerce
2012: IPO
Wireless Systems for Home Networks
2012: IPO
Security Solution for Mobile
Enterprise Devices
2012: trade sale to Rapid7
Femtocell Technology
2013: trade sale to Cisco
Customer experience management
solution. 2009: trade sale to Tektronix
Communications
Mobile messaging solutions
2008: trade sale to Nokia
Web based calling company
2010: trade sale to Telefonica
End-to-end wireless internet solution
2008: trade sale to Microsoft
E-Commerce
2006: shares sold to
Holtzbrinck + Weltbild
Multimedia core solutions
2007: IPO
Core networking infrastructure
provider. 2008: trade sale to
Nokia Siemens Networks
Social P2P media networking platform
2006: trade sale to
Sony Pictures Entertainment
M-commerce
infrastructure solution
2006: trade sale to Amdocs
Mobile broadband
2005: trade sale to
QUALCOMM
Transit application
2013: trade sale to Apple
Multi-platform productivity solution
2013: trade sale to Sequoia
Mobile advertising
2014: trade sale to Opera Software
to be announced soon… to be announced soon…

17. T-­‐Venture
PorIolio
contains
currently
90
companies.
Thomas Grota – Investment Director T-Venture Holding GmbH – @thomasgr