[Webinar] The Anatomy of a High-Converting Mobile Landing Page
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Hear the full webinar here: http://bit.ly/1qr1u6D If landing pages were vehicles, then mobile landing pages would be smart cars: they need to pack all the essential elements into half the space. That means understanding what information is essential to getting prospects to convert – and then stripping everything else away in your mobile design. Having optimized thousands of landing pages over the years, Bryan Eisenberg, author of Call To Action, wants to offer you his framework for creating the perfect mobile responsive landing page. You'll learn: How to optimize the 10 most important elements of high-converting landing pages for mobile devices The 3-step formula for testing each section of your mobile landing page What it really means to design “mobile first” ...plus, much more!
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[Webinar] The Anatomy of a High-Converting Mobile Landing Page
- 2. The Anatomy of a High-Converting Mobile Landing Page Thank you for joining us! We’ll be starting in just a few minutes. Bryan Eisenberg author of Call To Action Ryan Engley Unbounce Director of Customer Success @thegrok @unbounce #unwebinar
- 3. Webinar recording and slides will be emailed by the end of the week
- 6. Stick around after the Unwebinar See how Unbounce can help you quickly build and publish targeted landing pages (without having to code)
- 7. Join our chat on Twitter @Ryan_Engley @unbounce #unwebinar Ryan Engley Director of Customer Success @Ryan_Engley
- 8. Bryan Eisenberg Author of Call To Action @thegrok Join our chat on Twitter @thegrok @unbounce #unwebinar
- 9. The Anatomy of a High-Converting Mobile Landing Page
- 10. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok
- 11. All purpose flour Water Yeast Salt © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok
- 12. Type to enter text @thegrok @unbounce #unwebinar © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok
- 13. Who Gets to Make Business Decisions? The answer shouldn’t surprise you. @thegrok @unbounce #unwebinar
- 15. Don’t Write An Ad… Your Landing Page Can’t Cash @thegrok @unbounce #unwebinar
- 16. © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok
- 17. 20 Keywords Don’t Fail to Convert...You Do! Tweet @thegrok @unbounce #unwebinar
- 18. Because Bing Ads' quality score is established after the fact, it isn't used directly to determine your bid and your ad rank. We generate quality score to help advertisers identify improvement @thegrok @unbounce #unwebinar opportunities. John Gagnon
- 19. 19 No problem No problem No problem Landing Page Poor Poor Poor No Yes Quality Score 1 to 5 QS=6 QS=7 to 10 UX Landing Page Relevance Keyword Relevance Your KW CTR > Marketplace Avg. CTR @thegrok @unbounce #unwebinar
- 20. Many people think that landing page relevance is between your keyword and your landing page. It's actually based on the search query your keywords trigger. @thegrok @unbounce #unwebinar Ping Jen
- 21. Economics of Quality Score @thegrok @unbounce #unwebinar
- 22. Where is the Landing Page Opportunity? @thegrok @unbounce #unwebinar
- 23. First Map Stage Then the Scenario Narrative Stage Action Early/Awareness ? Mid/Consideration - Preference ? Late/Purchase Setup an Account Post-Lead Launch Campaign/Consumpti on @thegrok @unbounce #unwebinar
- 24. Keywords, Questions, and the Buying Cycle @thegrok @unbounce #unwebinar
- 25. Desktop browsing is a full course dinner; mobile browsing is like snacking! © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok
- 29. But What Are The Ingredients? @thegrok @unbounce #unwebinar
- 30. 10 Main Landing Page Sections Logo Headline • Text • Graphical Offer Descriptive copy • Bullet/block • List of key features • List of key benefits Product/Service Presentation • Product image • Tours • Screen shots • Life-style images Calls to action • Links • Buttons • Forms Confidence Building • Testimonials • Examples of users • 3rd Party validators Contact Information Link to more information Template elements @thegrok @unbounce #unwebinar
- 31. Breaking Down Sections Logo Call to Action Headline Product presentation Offer Confidence building @thegrok @unbounce #unwebinar
- 32. Logo Call to Action Links to More Information Headline Offer Product presentation Template elements @thegrok @unbounce #unwebinar
- 33. Logo Call to Action Template elements Headline Offer Product presentation Confidenc e building Links to More Information Confidence building Call to Action Links to More Information Confidence building Contact Info @thegrok @unbounce #unwebinar
- 34. Logo Headline Offer/Descriptive Copy Links to More Information Confidence building Template elements/ Navigation Call to Action Product presentation Contact Info @thegrok @unbounce #unwebinar
- 35. Offer/Descriptive Copy Template elements/ Navigation Logo Headline Links to More Confidence building Information Call to Action Contact Info Product presentation Template elements/ Navigation @thegrok @unbounce #unwebinar
- 36. Template elements/ Navigation Logo Headline Links to More Information Confidence building Call to Action Contact Info Product presentation Template elements/ Navigation @thegrok @unbounce #unwebinar
- 37. The Visible Anatomy 5 Dimensions: 1. Relevance 2. Quality 3. Location 4. Proximity 5. Prominence Logo Confidence building Call to Action Template elements Headline Offer Product presentation Confidenc e building Links to More Information Confidence building Call to Action Links to More Information @thegrok @unbounce #unwebinar
- 38. 10 Main Landing Page Sections Logo Headline • Text • Graphical Offer Descriptive copy • Bullet/block • List of key features • List of key benefits Product/Service Presentation • Product image • Tours • Screen shots • Life-style images Calls to action • Links • Buttons • Forms Confidence Building • Testimonials • Examples of users • 3rd Party validators Contact Information Link to more information Template elements @thegrok @unbounce #unwebinar
- 39. The Conversion Trinity Relevance Value CTA @thegrok @unbounce #unwebinar
- 41. bryan@bryaneisenberg.com Bryan Jeffrey @TheGrok @JeffreyGroks Blog www.BryanEisenberg.com www.BuyerLegends.com @thegrok @unbounce #unwebinar © 2013 Eisenberg Holdings, LLC. BryanEisenberg.com / @TheGrok, @JeffreyGroks, #BigData © 1998 - 2014 Eisenberg Holdings, LLC www.BryanEisenberg.com & @TheGrok Some images provided by Shutterstock
Editor's Notes
- Webinar title slide
- Presenter Slide - dark version
- Webinar title slide
- Webinar end slide
- Presenter Slide - light version
- Presenter Slide - dark version
- Webinar title slide
- Quote slide: Must be italicized Important words should be underlined and changed to the Unbounce Blue
- Quote slide: Must be italicized Important words should be underlined and changed to the Unbounce Blue
- No gravity in a sales funnel. There is only persuasive momentum.
- Thank you again for coming and enjoy the day!
- Webinar end slide
- Demo slide 1
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