50. 26
Cautions of Pleasure
Habituation
decrease in response after
repeated exposure
Distraction
dividing attention
51. 26
Cautions of Pleasure
Habituation
decrease in response after
repeated exposure
Distraction
dividing attention
Disruption
interrupting the user’s activity
52. 26
Cautions of Pleasure
Habituation
decrease in response after
repeated exposure
Distraction
dividing attention
Disruption
interrupting the user’s activity
Don’t force it
54. 27
Pleasure
Aware of the user Creates infatuation
Shows consideration Lots of smiling
Anticipates needs
Leaves the user in control
Consistent voice, attitude Beware of habituation,
Often about visual design distraction, or disruption
Uses the seducible moment
84. 41
Cautions of Flow
Could translate as either
engagement or frustration
Analytics data won’t reveal this
85. 41
Cautions of Flow
Could translate as either
engagement or frustration
Analytics data won’t reveal this
User control is key
Tangents must be useful acts of
autonomy
89. 42
Assessing flow
When you are using it, do you feel a
greater awareness?
How much does it increase your ability to
accomplish new things?
90. 42
Assessing flow
When you are using it, do you feel a
greater awareness?
How much does it increase your ability to
accomplish new things?
How much does it expand your own
capabilities?
91. 42
Assessing flow
When you are using it, do you feel a
greater awareness?
How much does it increase your ability to
accomplish new things?
How much does it expand your own
capabilities?
How much do you feel you have a larger
perspective because of using it?
93. 43
Flow
Immersive Generates feelings of
Continuous productivity productivity, energy,
Appeals to mastery and empowerment
Calls to signal strengths
Many possible useful paths Avoid measures based
Frictionless navigation on time
Essential functionality Don’t remove user
Fit for purpose control
119. 59
Meaning
Connectedness Selflessness
Belonging Altruism
Virtuousness Compassion and
Making a difference empathy
Purpose comes through Must be authentic,
across channels genuine
Business empowers the Must be embedded
individual
Community is integral
120. 60
Where does
your design
fit into a
beautiful day?
124. 63
Where to learn more about the
psychology of happiness
TED Talks: The psychology of happiness - Martin Seligman
TED Talks: Play is more than fun - Stuart Brown
TED Talks : Happy design - Stefan Sagmeister
Flow: The Psychology of Optimal Experience, by Mihaly
Csikszentmihalyi
Emotional Design: Why We Love (or Hate) Everyday Things, by
Donald Norman
Happiness: A History, by Darrin M. McMahon
Enchantment, by Guy Kawasaki
125. 64
Where to learn more about the
psychology of happiness
Anything written by all of these people:
Aaron Walter
Stephen Anderson
Nathan Shedroff
Bill Scott
Jane McGonigal
Clay Shirky
126. 65
Where to learn more
Dana’s blog: http://
usabilitytestinghowto.blogspot.com/
Download templates, examples, and
links to other resources from
www.wiley.com/go/usabilitytesting
