Discover the Social Code http://www.AllisSocial.com from the book by Graham Brown

1. Social Space
new frontiers for marketing
flickr (c) sasha {fujin}
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2. What is
Social Space?
Discover the Social Code: www.AllisSocial.com flickr (c) Raleene
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3. flickr (c) dullhunk
Social Thinking helps us better understand the human Social Code.
We constantly seek out Social Space to belong and be significant.
This is the basic DNA of human behavior.
Discover the Social Code: www.AllisSocial.com
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4. Why
do you need to
know?
Discover the Social Code: www.AllisSocial.com flickr (c) Helga Weber
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5. We need to move marketing on from being about clever, funny ad
campaigns to a deeper understanding of human behavior. We
need to understand how we can give people Social Tools to create
Social Space rather than interrupt them with our own messages.
Discover the Social Code: www.AllisSocial.com flickr(c) Presleyjesus
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6. 7 6 9 2
5
1 10 8
3
4
Social Spaces
World Map
Discover the Social Code: www.AllisSocial.com
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7. #1 Bubblegum Alley
turn hostile concrete landscapes into human stories
Discover the Social Code: www.AllisSocial.com flickr (c) emdot
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8. #2 Guerilla Gardening
create meaning in the meaningless
Discover the Social Code: www.AllisSocial.com flickr (c) Grant Neufeld
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9. flickr (c) danw
flickr (c) cactusthesaint
#3 Photos on the Train
make the unsocial, unfriendly a shared
experience. make it social again
flickr (c)
incendiarymind flickr (c)
Discover the Social Code: www.AllisSocial.com
an_untrained_eye
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10. #4 BBM Groups
create discrete space for friends
Discover the Social Code: www.AllisSocial.com flickr (c) SophieSchieli
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11. #5 Lovelocks
turn the industrial into stories of love
Discover the Social Code: www.AllisSocial.com image (c) Wikipedia
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12. #6 Urban Art
reclaim the streets, re-empower
flickr (c) manumilou
Discover the Social Code: www.AllisSocial.com
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13. #7 Txtspk
language as a barrier to define
who’s “in” and who’s “out”
Language
Discover the Social Code: www.AllisSocial.com flickr (c) slava
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14. #8 Food Blogs
return the modern act of eating alone
to a shared social experience
Discover the Social Code: www.AllisSocial.com flickr(c) moriza
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15. #9 Clean Up London
reclaim your social space from fear
Discover the Social Code: www.AllisSocial.com
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16. #10 Occupy
reclaim social space to
overcome powerlessness
flickr (c)
edenpictures
Discover the Social Code: www.AllisSocial.com
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17. What tools are you creating to help
people make their own Social Space?
How are you co-creating with your
customers to build Social Space?
Are you finding new ways to tell
your brand story or are you finding
new ways to help people tell theirs?
Discover the Social Code: www.AllisSocial.com flickr(c) Jesslee Cuizon
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18. Social Space
www.AllisSocial.com
Book + Insights + Blog
Discover the Social Code: www.AllisSocial.com flickr (c) sasha {fujin}
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