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#9 Arrival Disruptive Divas co-opt brands of the establishment e.g. Blackberry, Burberry and Louis Vuitton as milestones of social success. In periods of social change, particularly when the change is experienced by youth and/or gender, people seek out Social Tools to both reclaim Social Space and demonstrate social Arrival.Arrival behavior is common in emerging markets and minorities in developed markets. Subscribe and download all four parts MOBILEYOUTH ® youth marketing mobile culture since 2001flickr: Andrew Stawarz 10

Published in: Business, Spiritual
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