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#11Authority GradientThe Authority Gradient is mobileYouth Economy: 100 Trends for 2012. Part 1 of 4

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#11Authority GradientThe Authority Gradient is the distancebetween decision makers and insight.Companies that rely on design andCreative Agencies, rather thanImmersion research, for their mainsource of insight have steep AuthorityGradients that expose them to error.Steep Authority Gradients arecommon in Anti-Social Business. Subscribe and download all four parts MOBILEYOUTH ® youth marketing mobile culture since 2001 12

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