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#14 The End of Big Idea The traditional method of marketing and design thinking. A Creative Agency pitches the Big Idea to the brand as a story to create new Context for the product. Big Ideas are centralized, requiring extensive investment of resources. Big Idea marketing leads to Anti-Social Business. Loudspeaker marketing overrides the customer’s own narrative and alienates key influencers. Subscribe and download all four parts MOBILEYOUTH ® youth marketing mobile culture since 2001flickr: Andrew Stawarz 15

Published in: Business, Spiritual
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