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#26 Contextual Deficit In the mobileYouth Economy, Context is in short supply. We have an excess of Content and a reliance on the Big Idea to fashion the Content into meaning but little meaningful Context. Social Businesses that allow customers to tell their own story with the product aim to rebalance the Deficit and create a Contextual Surplus.Subscribe and download all four parts MOBILEYOUTH ® youth marketing mobile culture since 2001 flickr: alvazer 27

Published in: Business, Spiritual
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