PART 2: The 33 Youth MegaTrends of 2015
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This is PART 2/3. A heads up on the latest trends in the $10 trillion youth market. From Lookup Culture to The Interest Economy to The Social Code what are the most important trends in media, marketing and technology that we need to know about in 2015? The Ultimate Guide to Gen Y Trends in 2015. Don't forget to download part 1 of this presentation series by clicking the link at the end of the slides.
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PART 2: The 33 Youth MegaTrends of 2015
- 1. FREE download inside! flickr © knowledge-test 33 PART 2/3 FREE download inside!
- 2. Thanks for checking out my presentation Don’t forget to LIKE & SHARE Check out how you can get this PRESENTATION FREE on the last slide Graham Brown TotalYouthResearch
- 3. www.TotalYouthResearch.com featured in this presentation: 12. The Interest Economy 18. Positive Deviance 13. Lookup Culture 19. Privacy 14. Offline 20. Remix Culture 15. Pain Points 21. Shared Experience 16. Passive Communication 22. The Social Code 17. Peak Efficiency
- 6. flickr © chato www.TotalYouthResearch.com #12 the interest economy
- 7. Don’t forget.... you can also download my Youth Megatrends presentation FREE on next slide
- 9. a whole world of dots joined by the internet www.TotalYouthResearch.com
- 10. ...and marketers aren’t part of it www.TotalYouthResearch.com
- 11. for this generation, the answers are just a click away... www.TotalYouthResearch.com
- 12. flickr © francisco_osorio www.TotalYouthResearch.com #13 lookup culture
- 13. a world where every young person is an expert www.TotalYouthResearch.com
- 14. look at the data... www.TotalYouthResearch.com
- 15. http://www.google.com/trends/explore#q=how%20to google search: ‘How to’ www.TotalYouthResearch.com
- 17. but this isn’t a generation who lives online www.TotalYouthResearch.com
- 18. their end goal is... www.TotalYouthResearch.com
- 19. flickr © knowledge-test www.TotalYouthResearch.com #14 offline
- 20. where the magic happens www.TotalYouthResearch.com
- 21. flickr © karstenbitter www.TotalYouthResearch.com offline is the moment of truth
- 22. offline is where real relationships real communication real meaning take place... www.TotalYouthResearch.com
- 23. www.TotalYouthResearch.com face to face is still #1
- 24. offline helps us understand their emotions and needs www.TotalYouthResearch.com
- 26. flickr © gagilas www.TotalYouthResearch.com #15 pain points
- 28. help them fix a problem www.TotalYouthResearch.com
- 29. sometimes solutions to simple everyday problems are the most sought after www.TotalYouthResearch.com
- 30. problems they face in everyday life www.TotalYouthResearch.com
- 31. but the adult world misreads youth because it fails to understand the basics... www.TotalYouthResearch.com
- 32. for example, the most important aspect of youth communication today... www.TotalYouthResearch.com
- 33. flickr © pagedooley www.TotalYouthResearch.com #16 passive communication
- 34. 90% of youth communication is passive www.TotalYouthResearch.com
- 35. from language to jokes to tone of voice... www.TotalYouthResearch.com
- 37. and adults often don’t see or don’t understand it www.TotalYouthResearch.com
- 39. we think they want faster, better, cheaper www.TotalYouthResearch.com
- 41. flickr © mp5 www.TotalYouthResearch.com #17 peak efficiency
- 42. because this generation has all the efficiency they need... www.TotalYouthResearch.com
- 43. this generation doesn’t want a faster burger www.TotalYouthResearch.com
- 44. they want less efficiency, more empathy www.TotalYouthResearch.com
- 45. www.TotalYouthResearch.com more human, less factory
- 46. and they want to play, change and break things... www.TotalYouthResearch.com
- 47. flickr © thomasleuthard www.TotalYouthResearch.com #18 positive deviance
- 48. how will you let them break your brand? www.TotalYouthResearch.com
- 50. because the technologies youth break are the best... www.TotalYouthResearch.com
- 51. and they know where you’ re going wrong... www.TotalYouthResearch.com
- 53. like social media, all this focus on profiling and transparency is driving youth away... www.TotalYouthResearch.com
- 54. flickr © jintaeandpictures www.TotalYouthResearch.com #19 privacy http://www.TotalYouthResearch.com/privacy
- 55. they care much more than you think www.TotalYouthResearch.com
- 56. and he doesn’t get it... www.TotalYouthResearch.com
- 58. that’s why it’s important to give youth some say in the development process... www.TotalYouthResearch.com
- 59. flickr © paisleyorguk www.TotalYouthResearch.com #20 remix culture
- 60. give them the tools to share their content www.TotalYouthResearch.com
- 61. and an opportunity to speak their mind www.TotalYouthResearch.com
- 62. because the brands and technologies that allow youth control are the ones that get shared the most... www.TotalYouthResearch.com
- 63. flickr © bartbooms www.TotalYouthResearch.com #21 shared experience
- 64. technologists often get this wrong... www.TotalYouthResearch.com
- 65. don’t chase quality, chase shareability www.TotalYouthResearch.com
- 66. flickr © Alant www.TotalYouthResearch.com the more shareable, the more valuable
- 67. what’s shared is less important than who it gets shared with... www.TotalYouthResearch.com
- 69. because youth turn everything into a social event, that is their default setting www.TotalYouthResearch.com
- 70. flickr © jorislouwes www.TotalYouthResearch.com #22 the social code
- 71. ...the driving motivations behind all youth behavior, all adoption of technology www.TotalYouthResearch.com
- 73. Youth are SOCIAL by design flickr © micadew www.TotalYouthResearch.com
- 74. because social > oxygen www.TotalYouthResearch.com
- 75. and social can be more important than life itself... www.TotalYouthResearch.com
- 76. Did you enjoy that? I hope you got some ideas and inspiration from my presentation Please SHARE and LIKE this presentation to inspire more people Graham Brown TotalYouthResearch