(Graham Brown mobileYouth) Replace Fear of the Unknown with Curiosity
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http://www.mobileyouth.org/rm
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(Graham Brown mobileYouth) Replace Fear of the Unknown with Curiosity
- 1. I guess you can say I have never grown up
- 2. I find myself asking “Why?” a lot
- 3. I guess you can say a part of me has never grown up
- 4. There is a world out there waiting to be discovered
- 5. A world that I can see again for the first time
- 6. The world seems endless yet life is very short…
- 7. That’s why I find myself searching for answers
- 8. I guess you can say I have never grown up … and questions that come from being on the outside
- 9. … like “Where am I in my company’s story?”
- 10. This place isn’t a fertile place for curious minds
- 11. It’s about standing out not fitting in
- 12. … and I have a story that needs telling
- 13. WWW.MOBILEYOUTH.ORG/RM FIND OUT MORE FIND YOUR VOICE
Editor's Notes
- As you can probably see and hear I’m near American nor Youth, so how am I qualified to be here today? Well, I may look 38 but I’m actually 21… But seriously, we established mobileYouth in 2001 when the idea of young people using cell phones was unheard of in the West. But since then we’ve grown and now work with companies all over the world – from the USA to Brazil to South Africa to Japan. Consequently, we’ve need to expand our research partnerships and in 2007 we formed the Youth Research Partners – a network of likeminded youth agencies which now is operational in 25 countries. 2 YRPs are based here in the USA – and it’s their on the grounds, local insights of American youth mobile culture I’ll be sharing today. I have some insights which I think you’ll have never seen before – stuff which may leave you with more questions than answers. This is what we love doing here at mobileyouth – we’re cultural observers. I’m the kind of guy who will sit in a café and take in the body language of everybody sitting in the room. Have you ever done that? The better you get at it the better you are at reading cultural codes – such as “who is the leader of this group?”, “what is she *really* saying?”, “why is he sitting like that?” So, if you’re also curious like me then I hope you’ll enjoy the next 30 minutes as we take part in a whirlwind journey into the world of American Youth Culture
- As you can probably see and hear I’m near American nor Youth, so how am I qualified to be here today? Well, I may look 38 but I’m actually 21… But seriously, we established mobileYouth in 2001 when the idea of young people using cell phones was unheard of in the West. But since then we’ve grown and now work with companies all over the world – from the USA to Brazil to South Africa to Japan. Consequently, we’ve need to expand our research partnerships and in 2007 we formed the Youth Research Partners – a network of likeminded youth agencies which now is operational in 25 countries. 2 YRPs are based here in the USA – and it’s their on the grounds, local insights of American youth mobile culture I’ll be sharing today. I have some insights which I think you’ll have never seen before – stuff which may leave you with more questions than answers. This is what we love doing here at mobileyouth – we’re cultural observers. I’m the kind of guy who will sit in a café and take in the body language of everybody sitting in the room. Have you ever done that? The better you get at it the better you are at reading cultural codes – such as “who is the leader of this group?”, “what is she *really* saying?”, “why is he sitting like that?” So, if you’re also curious like me then I hope you’ll enjoy the next 30 minutes as we take part in a whirlwind journey into the world of American Youth Culture
- Which 5 key trends in youth mobile culture do you need to know about today? Cell phone ownership, spending trends, influence and innovation.