2. Advertising Revenue Worldwide
Total Media
Digital
Mobile
$16.65
Billion
Es#mated
to
double
in
2013
$117.6
Billion
$517.1
Billion
Trend
is
loyalty
&
transac#onal
marke#ng
Budgets
are
shi=ing
towards
online
Only 5.34% of consumers reached end up buying
3. Did you know there are
2.65 BILLION
loyalty programs memberships
in the US alone?
4. MOST ARE
SINGLE BRANDED
THAT MEANS
TOO MANY PROGRAMS
(apps & cards)
RESULT
LOW ENGAGEMENT
BIG PROBLEM = HUGE OPPORTUNITY
5. MOBITTO IS THE MARKETPLACE
FOR ENGAGEMENT
A multi-brand ecosystem where users are rewarded
A multi-brand ecosystem where users are rewarded forfor
interacting with the businesses they like the most
interacting with the businessesthey like the most.
6. ON ONE SIDE…
CUSTOMIZED CAMPAIGNS
REAL-TIME ANALYTICS
CONSUMPTION GAME
NEW & RECURRING CUSTOMERS
BRANDS
CUSTOMERS
CASHBACK PER INTERACTION
GET EXCLUSIVE REWARDS
BUILD PERSONALIZED CLUB
COMMISSIONS FOR SOCIAL INTERACTIONS
…ON THE OTHER SIDE
7. A MARKETING SUITE THAT ALLOWS BRANDS
TO ENGAGE & ACQUIRE CUSTOMERS
Buy a product
Walk in a store
GENERATE SALES
Scan an Ad
DELIVER PERSONALIZED
CONTENT WHEN
INTERACTING WITH:
Increase average
ticket & frequency
Magazines, TV, Outdoors
YouTube, Facebook, etc.
REAL INTERACTIONS
Launch products, promote
specials, generate leads
THE CURRENCY FOR LOYALTY & ENGAGEMENT
across MOBILE, DIGITAL & OFFLINE
8. Users get Mobitto money on every interaction
Then exchange it for rewards
Buy
breakfast
+400
Walk
In Store
+100
Get FREE
Reward
-450
9. 100% performance based
Model similar to the most profitable in the industry: AdWords
($42B in 2012)
Choose 1 goal
interaction / campaign
Define lead
price
Get Results
1
2
3
Get users to
spend $90
Pay Mobitto
$15 per lead
Make the sale
Get social engagement
User gets $10.5 cashback
…
Mobitto gets 30% on every transaction. Maintains the rest until users spend it.
10. Key Differentiators
Works without
discounts
✓
✗
✓
✓
✓
✓
Unified wallet across
brands
✗
✗
✗
✓
✗
✓
Gamified approach
✗
✗
✓
✗
✗
✓
100% performance
based
✓
✓
✗
✓
✗
✓
Rewards social
interactions
✗
✓
✓
✗
✗
✓
Automated user
acquisition
✓
✗
✗
✗
✓
✓
Bridges mobile, online
and offline
✗
✓
✓
✓
✓
✓
12. Cristiano Ronaldo
Investor
Brand Ambassador
“ I am really excited to become part of
this project. I absolutely believe in the
potential of the mobile market and I
believe that Mobitto will have a huge
impact in the interactions between
brands and customers in the future. We
will certainly make a difference. ”
Fun fact: The day the endorsement was made,
we had 200k visits on our website
13. MOBITTO TEAM
JOSÉ SIMÕES
CEO & Founder
JOÃO SOARES
CTO
RICARDO LEITÃO
Developer
PhD on User-Centric
Advertising (Computer
Science) with industry &
startup experience.
Globetrotter that lived in
5 different countries.
Passionate about the
intersection of computers &
economy. Full stack Rails
developer. Tennis player
addicted to snowboard.
CS gratuate during the day,
hacker by night. Codes all
sorts of technologies.
RUUD HENDRIKS
Advisor
PATRICK DE ZEEUW
Advisor
Co-founder of RTL in the
Netherlands (TV broadcast
market leader). Former
president of NBC Europe &
management at Endemol.
Co-founder of
Startupbootcamp Global.
Serial entrepreneur on TV,
mobile, internet and gaming
industries.
+
AWESOME International Management & Advisory board
14. Route to Exit Strategy
Although it works for any industry,
we consider a step by step approach:
NEXT STEP
Long-Tail
Retail
Stores
Everyday consumption
that create habits
Brings volume, revenue
and expansion
CPG’s* &
Online
Distribution
and scale
Timeline
* Consumer Products & Goods
