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포탈의 모바일 전략
1.
2.        BM
3. Daum




               oojoo@hanmail.net
               http://oojoo.co.kr
•
•
•   UI, UX

•   BM

•            ?
Platform


HW     Service Network
          &
       Contents


         SW
PC
WWW
Mobile
Three Keywords in Mobile
Killer App in Mobile
3C in Mobile
Network




                  Time




Space
BM




,
        (     )


    ,
            (Skype, Remember the milk)
3200
            ,    5000
    ,                   ,
                    :       5000
1       ,       5
Daum’s Mobile
• Mobile Web
 •          ,      ,



• App
 •         : TV , MAP   / 3rd

 •   WinMo : TV , MAP



• Wap
 •
WAP
“sameness”
‘difference’
iPhone Ecosystem
                Marketplace




3rd Party                                  User
                    Partnership
             Apple - AT&T - Google/Yahoo
Portal,                                       ,
   CP
Service/Contents                  Infra, EcoSystem
                   Market Place

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