App Marketing Agency Comboapp

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Mobile Marketing Agency
www.comboapp.com
completed
projects
happy
clients
worldwide
partners
years of mobile app
market expertise
740 247 2406

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www.comboapp.com
Clients

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www.comboapp.com
Mobile and App Marketing
Companies 2015
TOP
Industry Recognition
App Marketing
Agency 2016
TOP
App Marketing
Agency 2015
TOP

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www.comboapp.com
Marketing Strategy
Development
App Monetization
Consulting
User
Acquisition
UI/UX Design
Services
PR and
Social Media
App Store
Optimization
Our Expertise

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www.comboapp.com
Marketing Strategy
In order to make an app successful, you need to see the big picture.
Our professionals will provide you with an all-encompassing
marketing strategy based on the mobile app ecosystem, with focus
at competitive landscape and audience profile.
We take a data driven approach towards creating successful app
launches by developing winning marketing strategies and promoting
your app to the right audiences.
We take pride in:
● Providing market, industry and category research
● Performing competitive analysis
● Segmenting and profiling audiences
● Defining the best times, places and contexts for app launch
● Designing user acquisition strategies

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Media sources attribution needs to be done before an app release in
order to solve the mobile measurement problem while using several paid
media sources along with organic installs. With a properly setup
attribution solution, app marketers can track virtually any program or
traffic source and analyze user behavior.
It’s vital to have the strategic picture of media channels planned to be
used during the course of the campaign before selecting analytics
providers and setting up deep-links and custom events for behavioral
tracking.
With increasing usage of TV campaigns and other non-mobile media
marketeers needs to make sure they will be able to identify the
performance of each source and take data driven decisions accordingly.
Analytics

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User Acquisition
Acquiring high LTV users is at the very foundation of an integrated
app marketing effort.Depending on your campaign goals and
marketing strategy, we will consider using mobile performance ad
networks, social platforms (e.g. Facebook and Twitter), RTB
programmatic buying and direct media placement.
Our high user acquisition strategies include:
● Implementing a soft launch
● Creating high volume burst campaigns
● Targeting specific media in niche markets
● Sustaining long-term campaigns focused on user base growth
● Measuring, iterating and improving user acquisition

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UI/UX consulting
Our team of proficient UI/UX consultants will analyse your
product, draw an outline of your user engagement funnel
and study your behavioral data to identify the list of existing
engagement constraints.
This will allow us to develop an understanding of the
updated roadmap for making positive changes of the app
marketing performance and thus increasing your LTV.
We will prepare a report featuring:
● Extensive actionable recommendations for improvements
● Wireframes and examples of leading and best practices
● Optimized algorithms for user interaction with the app

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Public relations
Let ComboApp boost your product recognition with outreach
through high profile media that cater to your target audiences.
We will engage users with reviews from trusted sources,
relevant forum discussions and social media campaigns.
Our PR and content marketing efforts include:
● Performing outreach to niche audiences
● Developing media reviews across relevant verticals - tech,
business, digital, gaming
● Featuring your app in high profile media outlets
● Engaging potential users via social media channels
(Youtube, Facebook, Twitter, iTunes podcasts)

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App Store Optimization
We’ll help increase organic downloads through a data-driven app
store optimization. This process includes creating a visually
appealing landing page, delivering the right content at the right
time, and writing a search-optimized description aimed at
significantly improving app discoverability.
App store optimizations include:
● Analyzing keywords by frequency and relative weight
● Researching competitor keywords
● Optimizing your set of keywords, app title and app description
● A/B split testing app icon and app store screenshots
● Determining the best traffic sources
● Iterative ASO strategy – release, test, analyze, implement and
plan the next update

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www.comboapp.com
Mobile Marketing
Program For Intel
As Intel’s official marketing partner, ComboApp is routinely asked
to be a resource for key campaigns. In this particular case, Intel
asked ComboApp to run a multifaceted marketing campaign for a
select ecosystem of mobile app developers.
The client was looking for optimization of their product for
a particular target audience and to create an active user base.
The target audiences, parents, were some of the hardest to court,
because they are very selective in what apps they choose to use
for their families and for themselves.
Challenge Campaign Results
Up to 300% increase in the number of organic app
downloads through custom marketing campaign
ComboApp was able to exceed pre-defined goals significantly raising
awareness of the app, and reach a 300% uplift in organic downloads.
Customized marketing plan for each partner app consisted of:
● Market research and focus group studies
● Wide coverage via media outlets and bloggers
● Social media boost (including Youtube, high-profile iTunes
podcasts and forums)
● Targeted user acquisition campaigns

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www.comboapp.com
Trusted mobile growth partner for one of the biggest
US cable providers - Cox Communications
Flare Kids
Cox Communications launched a mobile video content project for children
called Flare Kids. This project is a part of the education and entertainment
platform focused on kids and teenagers.
Comboapp was selected to provide an evaluation of Flare Kids mobile
apps, including:
● Information on a suitable monetization model
● Detailed competitor overview
● Market research
● UI/UX audit
● Monetization strategy and analysis based on statistical
data of 29 competitors
● Detailed parent and child behavior analysis with data on
search inquiries and content preferences
● The list of the most desirable content for kids and most
requested parental control features
● Extensive report on app UI/UX recommendations along
with examples of best practices and wireframes

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MobileSleepDoc
Huge multi-tier marketing push led to dramatic rise
of the brand recognition and increased app usage
Mobile Sleep Doc is an app that is synched with FitBit and is designed
to help identify and resolve sleep issues. What makes MSD different: it
is the first sleep focused app/wearable technology that has been
designed by a medical doctor who specializes in sleep disorders.
Comboapp teamed up with board certified sleep specialist Dr. Melissa
Lim to evaluate the MobileSleepDoc app and prepare it for launch.
Comboapp takes pride in having provided marketing support for this
healthcare solution that helps solve a public health problem by
enhancing the quality of life of individuals.
In the pre-launch stage we determined the best monetization model and
identified key user behavior metrics for the app. App launch was
supported by a multi-tier marketing push, website SEO, ASO and
massive media outreach.
● 200+ Media hits including Yahoo! Finance, The Business
Journals, WN.com and many more
● Outreach to 7,000,000 niche audience through wellness and
fitness bloggers who shared their positive experiences from the
MobileSleepDoc Pro app

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Video Medicine
Video Medicine is a HIPAA compliant telemedicine app that allows
patients to connect with medical specialists using an innovative
face-to-face video chat app. This groundbreaking app allows
patients to benefit from technologies and make professional
healthcare available to all.
ComboApp was proud to establish Video Medicine as the leader in
the telemedicine category. After careful product analysis,
ComboApp developed a tailor-made marketing strategy and PR
plan.
Omni-channel marketing campaign included:
● App Store optimization followed by website re-design that led to
improved click-to-install and install-to-action conversions
● Customized user behavior tracking system that provided the
ability to attribute search inquiries to in-app user behavior and thus
deliver personalized messaging led to outstanding engagement results
● PR campaign resulted in 90+ media hits in top business and tech
media outlets including: USA Today, Re/code, CNBC and ABC News
ComboApp drives 200% increase in user
engagement by analyzing data from custom user
behavior tracking system
text in progres

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Office Suite
Office Suite - the MOST downloaded office app on
Google Play - partnered with ComboApp to
launch a major iOS release
● Launch and localization of the app in 9 countries, including
reviews in Japan, Russia, UK, Germany, China and India in
relevant languages
● Reviews on digital media sites with a general outreach
to 900,000 readers
● Extensive social media exposure to tech-savvy user
community of over 300,000 across US and UK
● Office Suite reached the highest position in the App Store and
became a Google Play editors’ choice award winner
Campaign Results
Agency supported the launch of the iOS version of Office Suite Pro
8 in order to increase the media coverage and number of downloads
within the first week of release for select international target markets
in Europe and Asia.
We were chosen to manage the following:
● ASO support (localization, creating video on the app’s key
benefits)
● Media outreach through popular digital outlets and blogs
● Generating buzz around the app within the mobile
marketplace
Challenge

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www.comboapp.com
Bungee Mummy:
Challenges
Instagram and Facebook ad campaigns exceeded
planned eCPI and led to organic uplift
Client Needs Campaign Results
After successful launch of the “Bungee Mummy: King’s Escape”
mobile game, ComboApp continued to work on its sequel “Bungee
Mummy: Challenges”.
The goal was to maximize the volume of app installs while decreasing
CPI. Comboapp performed user acquisition test campaign via the
following user acquisition channels:
● Instagram ads
● Facebook ads
ComboApp developed and managed the test launch campaign.
With the help of constant data analysis and campaign optimization,
ComboApp delivered:
● Successful user acquisition campaign with Instagram ads
● 5 times CPI decrease as a result of 8 week of campaign
● An impressive number of organic installs

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ComboApp, an official marketing partner for SeaWorld Kids’
mobile app developers, evaluated app portfolio and
designed the marketing strategy for app’s launch.
The goal was to reach the U.S. parenting community and
create an active user base within an oversaturated market.
SeaWorld Kids Apps
A massive PR campaign in Youtube, Facebook,
Pinterest and Parents Blogs led to extensive
exposure in the parents community and increased
overall user acquisitions for SeaWorld
● ASO and variety of creative assets for targeted audience
● User acquisition through mobile networks and Facebook
● Massive PR campaign through Facebook, Youtube
reviews, Pinterest, mobile networks etc.
● High profile iTunes podcasts included Kids Friday
● 200,000+ outreach through promotional Parent
Bloggers’ posts

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Good2Go
The massive PR efforts resulted in over 20,000
downloads within the first week of app release
Good2Go app was designed to address the sensitive subject
of sexual consent among college-aged individuals in US.
ComboApp supported the app release and ensured that the media
coverage generated a significant number of downloads within the first
week of release.
Media list consisted of 400 targets, including top-tier national digital
outlets, college related lifestyle publications and business/tech
publications
Media collateral included a core value statement, pitch and talking
points.
The media outreach addressed an important social issue and spread
awareness of the importance of personal safety. ComboApp was
able to secure a significant amount of media coverage - the app was
featured in hundreds of media outlets.
● 200+ Articles released in The Telegraph,
Cosmopolitan and many more
● Television features included: Today Show, MSNBC, The
Doctors and more.
● 20,000+ downloads during the first launch week

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www.comboapp.com
Scaling the success of its world-famous tv-show “Dance Moms”,
Abby Lee Dance Company launched a mobile app. The main
challenge for the Abby Lee Dance Secrets app was to reach its
niche audience.
Comboapp provided a detailed analytics report with a set of
effective marketing recommendations including:
● Campaign promotion analysis
● Media channels performance research
● UI/UX recommendations
● User acquisition source evaluation
App reached 100,000 installs in the first 10 days after launch.
Solution was based on:
● Defining the most profitable UA sources for active user base
growth and factors for improving organic traffic volumes
● Conducting an app users’ survey and analyzing user
engagement metrics to increase retention rate
● Determining key UX design issues and suggesting a set of
improvements
● Creating conversion splits (CVR) by media sources
Extensive app performance research and
analytic support
Abby Lee
Dance Secrets

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www.comboapp.com
Dressbox
Fashion & Innovations LLС asked Comboapp to ensure a
successful global market launch of its Dressbox app and its
subsequent promotion. The main challenge was to complete a
thorough market analysis in order to define the primary countries
for app launch and to evaluate its current app version.
Today, Comboapp continues to support the Dressbox app with
localization services for selected markets. We also provide
consulting, and help set up analytics services for tracking
marketing activity, including offline, PR, SMM and UA.
Comboapp provided a global and detailed analysis of more than 30
countries’ markets. The final report included:
● Market analysis from the perspective of regional features
and app launch potential
● Competitor analysis, their features and marketing strategies
● Target audience analysis, their behavior, needs and
consumption habits
Based on this report, Comboapp suggested countries with best
potential for Dressbox app launch.
Successful global app launch in selected
markets based on comprehensive research and
customer data analysis leadership

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www.comboapp.com
Let’s get straight to the point
full staff capable of delivering
all services in-house
data driven approach for choosing media strategy
and evaluating performance
global and local markets experience — expertise in scaling app
user bases and developing growth strategies
Internal Innovation Lab: producing in-house software solutions
for advanced acquisition campaign management and data analysis
In-depth understanding of mobile, digital and offline media and ability
to develop and manage multi-platform, omni-channel projects
360

Challenge us!
ComboApp, Inc.
Willis Tower, 93rd Floor
233 S. Wacker Drive, Suite 9390
Chicago, IL 60606 US
Tel: 773 305 0886 ext. 235
contact@comboapp.com

App Marketing Agency Comboapp

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