Guide to Mobile Advertising

12
20 T ION
ED
I The Mobile Advertising Guide
2012 Mobile Ad Networks Directory

buy mobile advertising
promote your mobile app
increase revenues from your
mobile app or site

About this guide
 This guide is designed to help
you understand the world of
Get in touch
mobile advertising Feedback, questions?

 With over 50 different mobile
ad networks in operation it +44 (0) 203 322 2945
can be difficult to keep track
of them
www.mobyaffiliates.com

hello@mobyaffiliates.com
 We’ve divided them into
categories and listed all the @mobyaffiliates
major mobile ad networks out www.facebook.com/
there mobyaffiliates/

2
Find out more about mobile advertising at mobyaffiliates.com

Index 1 Global Mobile Ad Networks

2 Regional Mobile Ad Networks

3 Mobile Rich Media

4 App Promotion

5 Mobile Rewards & Virtual Currency

6 Mobile CPA Networks

7 Premium Mobile Ad Networks

8 Local Mobile Ads

9 Specialist Mobile Ad Networks

10 Mobile DSPs

11 Mobile Ad Servers and SSPs

3

Global Mobile Ad Networks
These are all mobile ad networks with significant global reach. Generally offering
mobile ads on a blind basis across a large network of sites and apps across Android,
iPhone, other mobile platforms and mobile web.

• Adfonic – innovative mobile ad network offering a range of different targeting
options and ad formats
• Jumptap – large US-based mobile ad network – very strong in the US but with global
inventory
• Vserv – offers a very powerful ad server and mediation layer as well as acting as a
mobile ad network with elements such as games/ ad walls
• Admob – the original mobile ad network – still Google’s main solution for in-app
advertising on Android and iphone, huge inventory despite the growth in competition
• Inmobi– perhaps the world’s biggest mobile ad network after admob, very strong
global footprint and increasingly offering rich media and other capabilities
• Admoda – Uk-based mobile ad network with inventory worldwide
• Google Mobile Ads – Google’s solution for mobile search and mobile web display –
all the inventory and targeting capability of Google for mobile devices
• Mojiva – one of the early mobile ad networks along with admob and inmobi –
increasingly positioned as a premium and rich media mobile ad network
• Millenial Media – US based mobile ad network working with brands, mobile app
developers and mobile publishers with a range of mobile ad solutions

4

Regional Mobile Ad Networks
Regional mobile ad networks that have particular depth in traffic in a specific region
such as Europe or Latin America, many of them also have large volumes of traffic on a
global level as well

• Mobfox – very strong iPhone and Android network in Germany, Europe and globally,
also offers a mobile ad server
• Buzz City – a global mobile ad network but with particular strength in SE Asia, partly
due to its ownership of some major mobile social networking sites popular in the SE
Asia region
• Wapstart – the biggest mobile ad network in Russia
• Hunt Mobile Ads – the leading mobile ad network for Latin America and the US
Hispanic market
• Handsmobile – the leading mobile ad network in Brazil and Latin America
• mkmob – the biggest mobile ad network in the Carribean
• Adyuz – Latin American mobile ad network
• sofialys – based in Paris, France and offering a number of mobile ad solutions
including its adbox mobile ad server
• Ybrandt Mobile – based in India and offers a mobile ad network operating in 40
counties

5

Mobile Rich Media
Rich media mobile ad networks focus on video or other forms of mobile advertising
featuring multimedia or interactivity beyond basic banner ads. All major mobile ad
networks including the big generalist global players such as Inmobi as also investing in
rich media capabilities.

• Celtra – allows the creation and trafficking of a range of different rich media
mobile ad formats
• Greystripe – mobile video ad platform, the first ad network to specialise in
rich media
• Session M – founded by the former co-founder of Quattro Wireless, session
M offers an engaging range of mobile ad formats including HTML5 and video
that integrate with the mechanics of mobile games and apps
• Zumobi – offers a platform that allows the creation of sponsored/ branded
apps and experiences and rich media advertising
• Ad Colony – a mobile video ad platform that offers a self-service option for
developers and integrates with virtual currency as well as providing a
premium service for leading brands
• Tap.me – a platform for branded enhancements in mobile games offering
sponsorship and ad opportunities for brands and other advertisers

6

App Promotion
There are a number of services which focus on providing mobile app promotion or
game promotion services for developers – ads can be run in exchange for ads on other
sites or are available on a cost per install (CPI) basis to advertisers.

• Applifier – cross promotion network for mobile games offering
cost per install pricing
• Sponsorpay – offers mobile advertising on a cost per install or
offerwall model on a cost per engagement basis
• Chartboost – a cross promotion ad network for mobile games and
apps that allows payment on a cost per install basis as well as
cost per click with a range of ad formats
• Tapgage – offers cost per install pricing as part of a mobile apps
cross promotion click exchange network, was previously called
Bizmey, based in Toronto Canada (Tapgage website)

7

Mobile Rewards & Virtual Currency
Mobile advertising can also be combined with rewards or virtual currency. For
example, a user can receive credits in a mobile game for watching a video ad
promoting another mobile game.

• Tapjoy – offers mobile app and game users recommendations for
apps and integrates with mobile games to provide in-app
rewards, offer walls and virtual currency solutions
• Playhaven – provides a solution for mobile games developers that
includes message based ads, offer walls, in-app rewards, cross-
promotion and other services from a single platform
• W3i – provides a range of incentivised and non incentivised offers
and app promotion services
• Kiip – designed for games developers to integrate with existing in-
game mechanics, showing advertising where rewards and levels
are unlocked

8

Mobile CPA Networks
Mobile affiliate or CPA networks provide inventory on a CPA basis. This allows them
to offer advertisers a performance model for mobile advertising. App developers and
mobile publishers can use mobile CPA networks as 'fill' for the inventory that CPC or
CPM based networks cannot provide ads in. Mobile affiliate marketers or media
buyers also leverage CPA networks for PPC arbitrage using mobile ad networks.
• Mobpartner - the original mobile affiliate network - large range of offers, great tech platform and highly
trusted billing and settlements process
• Admobix - run a range of high payout and converting offers across multiple international markets
• Yeahmobi - range of different CPA offers and provides weekly payment facilities, strong in the Asian
market as well as internationally
• Sponsormob - well established mobile CPA network with high quality offers including pay per call and a
strong tech platform
• Mobilda - Israeli mobile affiliate network run by a larger online marketing - have some strong branded
offers
• Linking Mobile - UK based network with a range of extremely high quality programs with extremely high
payouts - high quality brands and merchants
• Mobaff - invite only CPA network, with outstanding training, resources and affiliate support
• Kissmyads - German based CPA network with a strong roster of offers targeting European markets
across a range of merchant types
• Apprupt - premium mobile performance network which provides cost per install for mobile applications -
strong in European markets especially Germany and has deals with major publishers for high quality
inventory
• Moolah Media - mobile CPA and CPL network with a range of integrations for mobile offers including in
the Android messaging system
• Offermobi - runs a range of mobile performance offers, coming from more of an online affiliate approach
• Mobile Cactus - specialist mobile CPA network based in the US
• Neverblue Mobile - the mobile arm of the well respective affiliate and performance network Neverblue

9

Premium Mobile Ad Networks
Premium networks restrict access to mobile sites and apps from major brands or
publishers, providing a high quality of environment for mobile ads. In some cases,
advertisers can specify individual publishers that they would like to buy inventory from.
• 4th Screen – UK-based premium mobile ad network with access to leading brands,
publishers and other trusted mobile environments
• Taptap Networks – the largest premium ad network in Spain
• YOC Mobile – runs a premium mobile ad network with leading branded publishers
• Mobile Theory – a premium mobile ad network for branded publishers and
advertisers, recently acquired by Opera Mobile and based in the US
• Widespace – premium mobile ad network based in Sweden
• Medialets – operates a private exchange with premium mobile ad inventory from
leading publishers
• Mobile Fused – offers a mobile ad network targeted a brands with an open list of sites
its network runs on, and the ability to target and remove sites from the list for any
campaign
• Microsoft Mobile Advertising – the premium mobile ad network operated by Microsoft
• iAds – previously Quattro Wireless, offers Apple’s own mobile ad solution for
premium brands
• Amobee Systems – offers a range of enterprise-grade mobile ad solutions for
businesses spending millions on mobile ads
• Mobsta – a UK-based premium mobile ad network that offers geo-targeting via a
partnership with Yoose
10

Local Mobile Ads
Local Mobile Ad Networks allow advertisers to reach mobile users in specific locations
based on geo-targeting. Can be aimed at local businesses or for mobile shopper
applications. Many of the generalist mobile ad networks also offer geo-targeting
although with varying degrees of accuracy.

• Yoose – a hyperlocal mobile ad network that allows geo-targeting
of mobile advertising
• xAd – allows national brands and local advertisers to target local
mobile display and search advertising
• Thinknear – helps target mobile ads to consumers in precise
locations
• Placeplay – allows app and game developers to offer geo-
targeted ads to increase app revenues

11

Specialist Mobile Ad Networks
Specialist mobile ad networks focus on a particular platform (e.g. Android) or a special
type of ad (e.g. a form fill) or a certain type of traffic (gaming, adult)

• Airpush – the leading mobile ad network for Android app advertising – offers ads in
push notifications, as an app badge and co-registration / sign-up
• Pontiflex – sign-up ads and lead generation/ form fill ads called Ad Leads
• Webmoblink – offers a self service marketplace across web and mobile inventory
• Leadbolt – offers a number of different ad formats including app walls, capture
forms, interstitials, video and overlays as well as the traditional banners, strong in the
games market and Android
• Burstly – offers platform for direct selling of ads, a mediation layer/ SSP and a
rewards/ virtual currency system
• Sellaring – Audio based mobile ad network
• Aarki – allows advertisers to choose which sites or apps they advertise on and
developers to also pick the best campaigns for their site
• Onmobi – a specialist mobile ad network for the gaming (casino, poker) and finance
sectors with CPC / CPA / CPI / Rev share business models
• Reporo – a UK-based mobile ad network specialising in adult inventory
• Adultmoda – adult version of the mobile ad network Admoda

12

Mobile Demand-Side Platforms
Mobile DSPs allow advertisers to buy across a range of different mobile ad networks,
publishers and exchanges from a single console. DSPs typically offer other services
on top such as planning & buying, campaign management, analytics and tracking.

• Strikead – a mobile demand-side-platform that allows buying across multiple
mobile ad networks
• Tapit – acts like a combination of an ad network and and agency providing a
range of analytics, campaign management and optimization services on top
of its mobile technology platform
• Mdotm – a mobile demand-side platform integrating with a huge supply of
traffic and focusing on using this to drive app-installs
• Adiquity – a global mobile ad optimization platform that allows publishers to
integrate with multiple mobile ad networks
• Mobclix – mobile ad exchange offering Real Time Bidding across premium
mobile app and game inventory
• Fiksu – specialises in buying media to deliver valuable users for mobile
apps, acts as a kind of specialist DSP

13

Mobile Ad Servers & Supply
Side Platforms (SSPs)
Mobile SSPs and Ad Servers allow mobile publishers and app developers to connect to
multiple mobile ad networks. Mobile Ad Servers will optimize ads from the various
networks to maximise earnings and eCPM.

• Mopub – works as a mobile ad server for a range of leading mobile apps
and games, integrating multiple ad networks and providing a range of
analytics, optimization and ad management services from a single SDK,
publishers can also offer inventory via real time bidding
• Nexage – offers Real Time Bidding, RTB, private exchanges and acts as an
ad server and media layer for mobile app developers and publishers
• Smaato – connects mobile app publishers, developers and mobile websites
with 80+ mobile ad networks across all platforms
• Ad Marvel – a mobile ad optimization network that integrates analytics and a
mobile ad network optimizer, owned by Opera (Ad Marvel website)
• Mocean – a mobile ad server that allows publishers and developers to
manage multiple mobile ad networks and direct sales
• Adfrap – a mobile inventory management solution for mobile publishers

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Your Next Step
• To help choose the right
network for you just go to
Get in touch
mobyaffiliates.com Feedback, questions?

• We’ve listed all the major ad
networks in an online +44 (0) 203 322 2945
directory
www.mobyaffiliates.com

• You can also find guides and hello@mobyaffiliates.com
advice to help you:
@mobyaffiliates
 buy mobile advertising
 promote your app or www.facebook.com/
mobile sites mobyaffiliates/
 increase your mobile
revenues

15

Guide to Mobile Advertising

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