Rob goes over some of the challenges developers face after you have completed a game.

1. Beat the Post-Launch Blues:
Your Game is Out, What Now?
Rob Davis
Founder and Director, Playniac
Mochi London, 15th Sept 2012

4. “Your Game is Out,
What Now?

5. “Your Game is Out,
What Now?
Too late! You’re stuffed.

6. Whatsername?
The name is important

11. “Ideas cannot be owned.
They belong to whomever
understands them.”
Sol LeWitt (1928–2007)
MASS MoCA show till 2033
http://www.massmoca.org/lewitt/

12. Platforms
There’s never been more
choice

13. Technology

14. Platforms
• Web / games portals (own site, Kongregate,
Facebook, NewGrounds, Flash Game License)
• Mobile (iOS App Store / Android Market /
Windows 8 Store / BlackBerry App World)
• PC (Mac App Store / Steam / Desura / IndieCity)
• Cloud (OnLive / Gaikai)
• Console (PSN / XBLA / WiiWare)
• Piracy is a platform!

15. Sales
• Paid (digital or physical)
• Free with ads (‘Lite’)
• Free with in-app payment + ads (‘Freemium’)
• Subscription
• Next…?

31. Analytics
Know your users

32. Analytics
• Google Analytics
• Mochibot
• Flurry
• TestFlight
• Chartboost
• etc.

37. Returning
All
Load
Login
Login
Select
M1
Complete
Select
M2
Complete
Select
M3
Complete
Select
M4
Complete
Select
M5
Complete
Select
M6
Complete
game
success
M1
M2
M3
M4
M5
M6

38. 36%
returning players
Google Analytics

39. 43
mins average play time
per session
Google Analytics

40. 57%
play >10 mins per session
29%
play >30 mins per session
Google Analytics

41. 35
30
Hours
25
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Google Analytics

42. People
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Google Analytics

43. Rob Davis
Founder and Director
Playniac
FOLLOW US!!!
@playniac
www.playracingsquirrels.com
#RacingSquirrels

44. Q&A
Your questions