Social Game Design 101: How To Make Flash Games That Social Networkers Want to Play What are the key elements to designing successful Flash games for reaching gamers on social networks? This talk includes a deep dive into game design and viral mechanisms that you must use to succeed on social networks such as Facebook and MySpace. Presented by Bret Terrill, Zynga

1. Making Flash Games That Social Networks Want to Play Bret Terrill

3. My Company: Zynga

5. You want to be on the platform. I Facebook!

6. It’s all about distribution.

7. Mafia Wars - 1.7 Million Daily Players (12 Months)

8. Things Not to Do. FAIL!

9. Fail: Just Embedding Your SWF

10. Fail: Real-time Multiplayer…

11. … with one exception. Fun to play with strangers – like this guy.

12. Things to Do. UNFAIL!

13. Just Add People … like this guy. Texas Holdem Poker – 1,700,000 Daily Active Users

14. Thanks, Richard! Mindjolt Games – 300,000 Daily Active Users

15. Single-player: Challenge your friends Jetman – 400,000 Daily Active Users

16. Single-player: Friend Leaderboards Who’s Got the Biggest Brain? – 280,000 Daily Active Users

17. Single-player: Group Scores Bejeweled Blitz – 125,000 Daily Active Users

18. Multiplayer – Stranger Play I play to hang with my friends. I play because I like to dress up my avatar. And meet boys.  I play because my friends are here. I play to meet girls. I play because I love games! YoVille – 775,000 Daily Active Users

19. Multi-player: Asynchronous Friend Visits Pet Society – 2,800,000 Daily Active Users

20. This is where it gets geeky… BUT WHY?

22. Like dogs? www.zynga.com/jobs Questions?