The document summarizes new features and updates at Mochi Media, a company that provides browser-based games and monetization services. It outlines new designs for Mochi Ads and account/community pages, as well as the ability to target Live Updates for newer Flash players. It also introduces the sales team and discusses strategies to increase revenue through strategic partnerships and expanding into new markets like Latin America and Asia Pacific.
What's New at Mochi! (2013 Edition) by Colin Cupp & Chris Jankos
1. What’s New At Mochi!
Colin Cupp, Sr. Product Marketing Manager
Chris Jankos, Sales Manager
2. Who is Mochi Media?
Mochi Media is the world's largest browser-based games
network, with more than 160 million monthly active users and
90,000 games on more than 60,000 publisher websites.
Mochi Media's game development products and services enable
developers to track usage analytics, distribute their games to
thousands of websites, and monetize global gameplays via ingame advertising. The company is headquartered in downtown
San Francisco.
3. Who am I?
Sr. Product Marketing Manager at Mochi
Media
• Developer relations, marketing /
communications, product lead, events,
community guy, beer maker, dragon
slayer…
4. How we help developers
•
•
•
•
•
•
In-game Ads (rev-share)
Distribution (free)
Live Updates (free w/ ads)
Analytics (free)
Scores / leaderboards (free)
Achievements (free)
5. Ok, so what’s new?
• New design for Mochi Ads
• Live Updates targeting
• New design for account and community
pages
6. New design for Mochi Ads!
We gave the Mochi Ads pre-roll ad container a facelift.
Old container
New container
7. Live Updates Targeting 11.1+
Developers can now utilize Live Updates for
games that are targeting Flash player 11.1+
10. Who am I?
• Global Sales
Manager
– Account Manager
– US Partner
Manager
– Adops jack of all
trades
– Sports Enthusiast
11. Sales system
• Sales team finds strategic partners
• Goal is to increase global eCPM
– Pre Roll ads (Video/Flash/Static)
• Campaigns run through our own Ad
Server
• Adops team works directly with:
– Engineers / Execs / Finance
• Ensures that company works as a team
12. – US
– UK
– DE
– ES
– NL
– IT
– AU
9/1/2013
8/1/2013
7/1/2013
6/1/2013
5/1/2013
4/1/2013
3/1/2013
2/1/2013
1/1/2013
12/1/2012
11/1/2012
10/1/2012
9/1/2012
8/1/2012
7/1/2012
6/1/2012
5/1/2012
4/1/2012
3/1/2012
2/1/2012
1/1/2012
Where we are now…
• Strategic partnerships in place in:
ecpm
ecpm
13. Where we are headed…
• LATAM
– 90M Monthly Impressions
• APAC
– 150M Monthly Impressions
• Strategic deals in works for both
markets
15. Connect With Us!
We’re here to talk to you and answer any questions
you might have.
Other ways to connect:
• Monthly Newsletter
• Twitter: @mochimedia
• Facebook: www.facebook.com/mochimedia
• Community Forums
• Product forums: mochimedia.uservoice.com
• Good ol’ email: colin@mochimedia.com