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Managing the Human
Resources
in the 21st century

Published 2009
Ventus publishing

By: Zourlu senyucel
Author:

Zorlu Senyucel
Head of Postgraduate Studies
and HRM Area Leader at
University of West London
(UWL)
Zorlu Senyucel, PhD, is research active and his research
interests are learning and teaching, employee behaviour,
managing employee interaction, and changing work
patterns.
Managing the Human Resources in the 21st century

 A study guide that concentrates in the basics of
organizational behavior and HRM

 An overview of the most important topics and
current debates covered in HRM

1
Managing the Human Resources in the 21st century

2

Three aims of book:
1.what is HRM

2.How it functions in organizational settings

3.Why people are important as

organizational resources
Managing the Human Resources in the 21st century

3
Managing the Human Resources in the 21st century

4
Managing the Human Resources in the 21st century

5

 Humans are social beings; we have to
interact with others

 Dealing with people is difficult because we
can’t find two same
Managing the Human Resources in the 21st century

6

So there are no certain policies for every
organization

and regulate the realationship

Organizations should be flexible to meet
demands of changing environment.

Managing the Human Resources in the 21st century

7
Managing the Human Resources in the 21st century

 We can’t live without organizations

Organizations do what their people do.

8
Managing the Human Resources in the 21st century

 Three main types of organizations:
1- Private sector
Goal: earn more profit

2- Public sector
Goal: deliver government services to citizens

3- non-profit
Goal: improve society witout seeking profit

9
Managing the Human Resources in the 21st century

10

 Organizations are social systems

Organization is a “social arrangement for
achieving controlled performance in pursuit
of collective goals”.
Managing the Human Resources in the 21st century

11

 Two main groups affecting organizations:

Competitive forces

Social forces
Competitive forces

Social forces

National
competition

Unemployment
Aging
workforce

International
competition

Immigration

Productivity
Removal of
trade barriers
Privatization
Rapid changes
in technology

Organizations

Shift to knowledge
workers

Skill
shortages
Changing
customers values

Labor
mobility
Managing the Human Resources in the 21st century

13
Managing the Human Resources in the 21st century

14

 People are the most important assets of an
organization

Organization are becoming so influential in
our life
Managing the Human Resources in the 21st century

15

The most important functions in organization
is management of human resource

 Shift in the management paradigm from
ruling to governing.
Managing the Human Resources in the 21st century

Better managers spend 80% of their time
interacting with their employee

traditional bureaucratic institutions
transform

flexible service organizations

16
Managing the Human Resources in the 21st century

New circumstances:
Changing expectations of customers
Growth in internet usage
Rapid development of e-Commerce

17
Managing the Human Resources in the 21st century

Human capital refers to:

characteristics and skills people bring to an
organization
 Human resources are unpredictable

18
Managing the Human Resources in the 21st century

19
Managing the Human Resources in the 21st century

20

Employment

is not

Just something an individual does

is

Combinations of shared responsibilities
Managing the Human Resources in the 21st century

21

Employment consists of two sets of contracts

Legal

Written agreement that determine
conditions

psychological

Unwritten and unspoken set of
expectations
Managing the Human Resources in the 21st century

motivation

Commitment

Job satisfaction

22
Managing the Human Resources in the 21st century

23

Psychological contract:
Employees expect their employers to invest on their
training and development

Organizations expect employees to be flexible,
creative and productive.
Managing the Human Resources in the 21st century

24

Nowadays employees don’t have long-term
job security.

So they always have to improve their
knowledge and skills
Managing the Human Resources in the 21st century

HRM is a set of policies and procedures

that govern the nature of work

and regulate the relationship between the
employee and the organization

25
Exclusive message
of

Dr. Zorlu Senyucel
For our class!
To the students of Qazvin Azad University,
I am delighted to hear that my book "Managing the Human
Resource in the 21st century" got your attention. I hope it will
improve you understanding of HR and organization issues.
My book highlights the importance of people in business.
People are the business.
Managing by control and hierarchy no longer leads to
successful business and efficient people. Today, managers need
to motivate, support and encourage their employees it they
want to be successful. Being a compassionate understanding
and fair are not signs of weakness but signs of wisdom.
Be wise, work hard and be brave!
I am grateful for Mohammadreza to get in touch with me and
gave me this opportunity to write to you.
Yours sincerely
Dr. Zorlu Senyucel

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Managing the Human Resources in the 21st century - Zourlu senyucel

  • 1. Managing the Human Resources in the 21st century Published 2009 Ventus publishing By: Zourlu senyucel
  • 2. Author: Zorlu Senyucel Head of Postgraduate Studies and HRM Area Leader at University of West London (UWL) Zorlu Senyucel, PhD, is research active and his research interests are learning and teaching, employee behaviour, managing employee interaction, and changing work patterns.
  • 3. Managing the Human Resources in the 21st century  A study guide that concentrates in the basics of organizational behavior and HRM  An overview of the most important topics and current debates covered in HRM 1
  • 4. Managing the Human Resources in the 21st century 2 Three aims of book: 1.what is HRM 2.How it functions in organizational settings 3.Why people are important as organizational resources
  • 5. Managing the Human Resources in the 21st century 3
  • 6. Managing the Human Resources in the 21st century 4
  • 7. Managing the Human Resources in the 21st century 5  Humans are social beings; we have to interact with others  Dealing with people is difficult because we can’t find two same
  • 8. Managing the Human Resources in the 21st century 6 So there are no certain policies for every organization  and regulate the realationship Organizations should be flexible to meet demands of changing environment. 
  • 9. Managing the Human Resources in the 21st century 7
  • 10. Managing the Human Resources in the 21st century  We can’t live without organizations Organizations do what their people do. 8
  • 11. Managing the Human Resources in the 21st century  Three main types of organizations: 1- Private sector Goal: earn more profit 2- Public sector Goal: deliver government services to citizens 3- non-profit Goal: improve society witout seeking profit 9
  • 12. Managing the Human Resources in the 21st century 10  Organizations are social systems Organization is a “social arrangement for achieving controlled performance in pursuit of collective goals”.
  • 13. Managing the Human Resources in the 21st century 11  Two main groups affecting organizations: Competitive forces Social forces
  • 14. Competitive forces Social forces National competition Unemployment Aging workforce International competition Immigration Productivity Removal of trade barriers Privatization Rapid changes in technology Organizations Shift to knowledge workers Skill shortages Changing customers values Labor mobility
  • 15. Managing the Human Resources in the 21st century 13
  • 16. Managing the Human Resources in the 21st century 14  People are the most important assets of an organization Organization are becoming so influential in our life
  • 17. Managing the Human Resources in the 21st century 15 The most important functions in organization is management of human resource  Shift in the management paradigm from ruling to governing.
  • 18. Managing the Human Resources in the 21st century Better managers spend 80% of their time interacting with their employee traditional bureaucratic institutions transform flexible service organizations 16
  • 19. Managing the Human Resources in the 21st century New circumstances: Changing expectations of customers Growth in internet usage Rapid development of e-Commerce 17
  • 20. Managing the Human Resources in the 21st century Human capital refers to: characteristics and skills people bring to an organization  Human resources are unpredictable 18
  • 21. Managing the Human Resources in the 21st century 19
  • 22. Managing the Human Resources in the 21st century 20 Employment is not Just something an individual does is Combinations of shared responsibilities
  • 23. Managing the Human Resources in the 21st century 21 Employment consists of two sets of contracts Legal Written agreement that determine conditions psychological Unwritten and unspoken set of expectations
  • 24. Managing the Human Resources in the 21st century motivation Commitment Job satisfaction 22
  • 25. Managing the Human Resources in the 21st century 23 Psychological contract: Employees expect their employers to invest on their training and development Organizations expect employees to be flexible, creative and productive.
  • 26. Managing the Human Resources in the 21st century 24 Nowadays employees don’t have long-term job security. So they always have to improve their knowledge and skills
  • 27. Managing the Human Resources in the 21st century HRM is a set of policies and procedures that govern the nature of work and regulate the relationship between the employee and the organization 25
  • 28. Exclusive message of Dr. Zorlu Senyucel For our class!
  • 29. To the students of Qazvin Azad University, I am delighted to hear that my book "Managing the Human Resource in the 21st century" got your attention. I hope it will improve you understanding of HR and organization issues. My book highlights the importance of people in business. People are the business. Managing by control and hierarchy no longer leads to successful business and efficient people. Today, managers need to motivate, support and encourage their employees it they want to be successful. Being a compassionate understanding and fair are not signs of weakness but signs of wisdom. Be wise, work hard and be brave! I am grateful for Mohammadreza to get in touch with me and gave me this opportunity to write to you. Yours sincerely Dr. Zorlu Senyucel