LinkedIn Guide to Personal & Business Marketing
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Learn how to use Linkedin in personal & business marketing to get more career and business opportunity through the next: Build a Great Linkedin Profile Win Linkedin Search Ranking Keep Your Privacy Build a Company Page on linkedin for marketing How to networking on Linkedin, Marketing through Linkedin network Build a Linkedin Groups Build Online Visibility on Linkedin Create a Call To Action to your customers on Linkedin Lead Generation & marketing on Linkedin build a Mail List through linkedin Advanced marketing activities on Linkedin to turn your connections into customers
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LinkedIn Guide to Personal & Business Marketing
- 1. #LinkedInMktg Guide To Personal & Business Marketing
- 2. Consumer evolution & LinkedIn Personal & Business Marketing On LinkedIn How To Measure Success
- 3. Your buyers’ behavior is forever changed #LinkedInMktg
- 4. The buyer’s process has changed #LinkedInMktg 4 89 57 % 97 Of the buying process happens before sales Rep get involved % Of the time cold calls do not work % of consumers begin searching for products and Services using a search engine
- 5. #LinkedInMktg Target & Connect The Right People Build a Professional Brand Create a Relationship 5 Three new keys to success:
- 7. #LinkedInMktg 7 LinkedIn: Worlds largest professional network North America: 100M+ Latin America and Caribbean: 20M+ Europe, Middle East and Africa: 50M+ Asia Pacific: 50M+ Australia: 5M+ Members Worldwide +2 new Members Per Second 180M+ Monthly Unique Visitors 300M+
- 8. Largest business & professional Social Network. Why ? Your Targeted customer are there for business & Career Opportunities. Tools to Brand & Position Yourself & Your Business. Discover new business and professional opportunities. #LinkedInMktg 8
- 9. Watch Video: Why Use LinkedIn To Start Your Career #LinkedInMktg 9
- 10. Identify Your Goal on LinkedIn ? 1 Attract Business Clients 2 3 Hire People Get a Better Job 4 Expand Your Network. #LinkedInMktg 10
- 11. #LinkedInMktg Consumer evolution Marketing On LinkedIn Our team’s approach
- 12. #LinkedInMktg 3 Keys to Marketing Success on LinkedIn 1 2 Attract Engage Convert Build a Great Profile Win Search Ranking Keep Your Privacy Company Page Networking Groups Online Visibility Call To Action Lead Generation Mail List Direct Offers 12 3 Measure and optimize
- 13. 3 keys to Marketing Success on LinkedIn 3 1 2 Attract Engage Convert Networking Groups Online Visibility Measure and optimize Build a Great Profile Win Search Ranking Keep Your Privacy Company Page Call To Action Lead Generation Mail List Direct Offers #LinkedInMktg 13
- 14. Build a Great Profile #LinkedInMktg 14
- 15. Watch Video: Great Tips To Build a Great LinkedIn Profile #LinkedInMktg 15
- 16. Win First Impression #LinkedInMktg 16
- 18. Watch Video: How To Show Your Value on Linkedin #LinkedInMktg 18
- 19. Tell a Story #LinkedInMktg 19
- 20. Use Profile Summary & Experience To Tell Your Story #LinkedInMktg 20
- 22. 4 Keys To Gain Credibility 1 2 3 4 Recommendations Projects Portfolio Skills & Endorsement #LinkedInMktg 22
- 23. Win Search Ranking Completed Profile Keywords Network #LinkedInMktg 23
- 24. Keep Your Privacy #LinkedInMktg 24
- 25. Company Page Build Your Business Identity #LinkedInMktg 25
- 26. Build Your Business Identity Discoverable through search Attract a unique set of followers Deliver content through Company Updates and Sponsored Updates Two-Column content feed to bring content front and center Key Features #LinkedInMktg 26
- 27. Watch Video: How To Set a Company Page #LinkedInMktg 27
- 28. Share Content #LinkedInMktg 28
- 29. Watch Video: 3 Tips To Promote Company Page #LinkedInMktg 29
- 30. 3 keys to Marketing Success on LinkedIn 3 1 2 Attract Engage Convert Networking Groups Online Visibility Measure and optimize Build a Great Profile Win Search Ranking Keep Your Privacy Company Page Call To Action Lead Generation Mail List Direct Offers #LinkedInMktg 30
- 31. Networking How Linkedin Works & How To Gain Benefits from Network #LinkedInMktg 31
- 32. Grow Your Network #LinkedInMktg 32
- 33. Personalize Your Message #LinkedInMktg 33
- 34. Keep in Touch #LinkedInMktg 34
- 35. Export Connections To Excel #LinkedInMktg 35
- 36. Groups Stay Engaged with your Customers #LinkedInMktg 36
- 37. Join The Right Group #LinkedInMktg 37
- 38. Check Group Statistics #LinkedInMktg 38
- 40. Add Value & Prove Thought Leadership #LinkedInMktg 40
- 41. Create Your Own Group #LinkedInMktg 41
- 42. Online Visibility Add Value To Your Network #LinkedInMktg 42
- 43. 3 keys to Marketing Success on LinkedIn 3 1 2 Attract Engage Convert Networking Groups Online Visibility Measure and optimize Build a Great Profile Win Search Ranking Keep Your Privacy Company Page Call To Action Lead Generation Mail List Direct Offers #LinkedInMktg 43
- 44. Call To Action Ask customers To Take an Action #LinkedInMktg 44
- 45. Lead Generation Give Them a Reason To Dolt #LinkedInMktg 45
- 46. Mail List Build Your Tribe #LinkedInMktg 46
- 47. Direct Offers Offer a Solution for Their Problem not just a Product or Service #LinkedInMktg 47
- 48. Watch Video: Get Started with Sponsored Updates #LinkedInMktg 48
- 49. #LinkedInMktg Consumer evolution & LinkedIn Personal & Business Marketing On LinkedIn How To Measure Success
- 50. 3 keys to Marketing Success on LinkedIn 3 1 2 Attract Engage Convert Networking Groups Online Visibility Measure and optimize Build a Great Profile Win Search Ranking Keep Your Privacy Company Page Lead Generation Mail List Direct Links Ads #LinkedInMktg 50
- 51. Profile Views #LinkedInMktg 51
- 53. Weekly Invitations Average!! #LinkedInMktg 53
- 54. Company Page Insights #LinkedInMktg 54
- 55. Watch Video: Get Insights with Company Page Analytics #LinkedInMktg 55
- 56. #LinkedInMktg 3 Keys to Marketing Success on LinkedIn 1 2 Attract Engage Convert Build a Great Profile Win Search Ranking Keep Your Privacy Company Page Networking Groups Online Visibility Call To Action Lead Generation Mail List Direct Offers 56 3 Measure and optimize
- 57. #LinkedInMktg Mohamed Yasser Personal Branding Coach / Trainer | Helping You Stand Out of Market Crowd To Get Better Career & Business Opportunities. Learn More Tips About Personal & Business Marketing on LinkedIn Connect With Me
Editor's Notes
- I have three areas I’d like to discuss with you today. First, I’ll share some on the consumer evolution, and challenges that presents Best practices My team has adapted to answer the call of this evolution.
- We now live as digital consumers. This has huge implications for marketers. How do you build your brand in an always-on world? How can you stay top of mind with your target when they’re inundated with a wealth of information?
- Summary: 1- Buyers are online 2- They will search my products online 3- They wouldn’t buy if they don’t know you.
- In more practical terms, what does the new era of empowered, mobile consumers mean to your brand? 3 immediate implications: You must know your customer well: who are they, where can you find them? And be confident that you’re reaching the right people. Earn their trust by helping them reach their goals. Finally, you need to build a relationship.
- I’ll talk first about best practices for brand building, and then transition to talking about best practices for lead gen
- BRANDING SLIDE Here are 5 simple stepsand products we recommend to help you get started: Find your audience. Use LinkedIn’s powerful targeting capabilities to find exactly the right people. Next, make sure these people understand what your brand is all about. Use visually impacting products like Video Ads, Content Ads and Company/Sponsored Updates to attract attention to your message and shape perception of your brand. Then, establish trust with that audience from the very beginning by delivering relevant content that helps them become more productive and successful. Reach the followers you already have with Company Updates and expand your reach with Sponsored Updates. LinkedIn can always help you find the topics that resonate better with your audience. Go one step further and create communities around your brand. Engage your Company Page followers and/or create a Group around a topic that you’d like your brand to be associated with. Finally, extend the experience beyond LinkedIn.com – use our custom API’s to develop highly engaging branded apps and experiences for your audience wherever they are, leveraging all the powerful LI profile data.
- 1- Profile Picture 2- Headline “Customer Focus” 3- Custom URL 4- 500+ Connection 5- Contact
- 1- Profile Picture 2- Headline “Customer Focus” 3- Custom URL 4- 500+ Connection 5- Contact
- 1- Profile Summary “Customer Focus” What do you do? – What problem do you solve? – How are you different? – What I should do next? 2- Experience 3- Education
- 1- Skills & Endorsement 2- Recommendations 3- Portfolio 3- Connection 4- Projects
- 1- Keywords 2- Network 3- Completed Profile 4- Search filters
- 1- Keywords 2- Network 3- Completed Profile
- 1- Keywords 2- Network 3- Completed Company Profile
- 1- Mail Contact 2- Search “Advanced Search” 3- Alumni 4- People You May Know 5- How To Invite People To Connect
- 1- Tag Connections 2- Filter By Tag
- 1- What are the groups? 2- Why I should use it?
- 1- Answer Questions 2- Start Questions 3- Share to groups “Add Value”
- Why??! 1- Gather your target clients in one place 2- Send weekly announcement for all members 3- Prove thought leadership through shared content 4- better way to learn more about your customers 5- Create long-term interaction with customers and prospects
- 1- Pulse 2- Content creation & curation
- 1- Automatic/ Consistent Lead Magnet 2- Jeff Molander Profile - Puplications
- After landing page 1- Build a list of interested customers “prospects” 2- Export Connection
- 1- person messages on linkedin “Tags” 2- Mail Merge: bit.ly/multimails 3- $%firstcolum%
- BRANDING SLIDE Here are 5 simple stepsand products we recommend to help you get started: Find your audience. Use LinkedIn’s powerful targeting capabilities to find exactly the right people. Next, make sure these people understand what your brand is all about. Use visually impacting products like Video Ads, Content Ads and Company/Sponsored Updates to attract attention to your message and shape perception of your brand. Then, establish trust with that audience from the very beginning by delivering relevant content that helps them become more productive and successful. Reach the followers you already have with Company Updates and expand your reach with Sponsored Updates. LinkedIn can always help you find the topics that resonate better with your audience. Go one step further and create communities around your brand. Engage your Company Page followers and/or create a Group around a topic that you’d like your brand to be associated with. Finally, extend the experience beyond LinkedIn.com – use our custom API’s to develop highly engaging branded apps and experiences for your audience wherever they are, leveraging all the powerful LI profile data.